Iksula Magento Expertise
Index
•Magento Architecture
•Magento Edge
•Magento Key Features
•Benefits of Magento
•Case Study
•Iksula Development Process
•About Iksula
Architecture
Magento is built on top of the Zend Framework, ensuring that the code base will be
secure and scalable. Zend Framework provides an object-oriented library of
code with a committed Organization standing behind it.
Magento edge
Magento is the most often searched shopping cart solution on Google and one of
the moist adopted solution from the open-source option
Key Features
 Detailed Analytics and Reporting
 Integrated with Google Analytics
 Search Engine Friendly
 URL Rewrites
 Marketing Promotions and Tools
 Google Site Map
 Newsletter Management
 Multi-Lingual Options
 Support for Multiple Currencies
 Live Chat
 SSL security support for orders on both front-end
and back-end.
 Shopping Cart with Tax and Shipping estimates
 Detailed Order Management - Administration Panel
 Layered / Faceted Navigation for Products
 Full Catalog Browsing with Product Comparison
 Recent Visited Products , Cross-sell & Up-sells
 Reviews & Ratings
 Customer Service with customizable Order Emails,
Benefits
• Versatility and Freedom : An impressive array of marketing and conversion elements are built right into the
structure of Magento, all based on exhaustive research into what works to bring the casual visitor to the role of
loyal Customer.
• Unprecedented Control : Magento is the most comprehensive and robust shopping cart software in existence
today, offering unheard control over every aspect of store function.
• Professional Support : Search Engine Optimization tools and SEO friendly coding enable your custom
Magento website to climb the Google ranks.
• Built for Growth : Magento Shopping platform offers comparison shopping, flexible coupons of all kinds, multi-
tier pricing, cross-sells, and much more for your customer.
Case Study
Client name : Secret Curves New York
Secret Curves New York is a leading woman’s lingerie brand. We were approached to undertake the
development of their ecommerce application.
Challenges :
• Ensure Brand Showcase.
• International Look and Attractive Product Page Display.
• Better Order and Catalog management for B2B customers
• Multi currency and secure / multiple mode of payment.
Iksula Solutions :
Iksula extensively extended and made use of Magento inbuilt features for this project. The end result is not just a
website but a powerful business application.
Development Process
The below approach is designed to be as simple and flexible as possible and to fit
in with the Iksula methodology for software development.
Vision & Mission
Vision
• To be the leader in Business Process Management of Internet
Businesses
Mission
• Catalyse internet consumer interactions.
Appendix – About Iksula
Iksula Services
Focused on end to end solutions for online retailers
Content Services
(Structured Catalog, Images)
Currently a Team of 40
Resources
Technology Services
(Web Design and Dev & Integration
Currently a Team of 25
Resources
Marketing & Analytics
(SEO, SEM, Analytics)
Currently a Team of
15 Resources
Back Office Services
(CS, order processing, accounting)
Currently a Team of
15 Resources
Iksula
Appendix – About Iksula
•Samarjeet is a B. Tech in Electronics & Instrumentation and an MBA from GIM.
•He has been with eBay www.ebay.in for 5 years and involved eCommerce marketing roles.
Samarjeet in his last responsibility was heading marketing of eBay services to e-retail
organizations. Samarjeet was also involved in setting up of one of India’s largest gifting portal
www.tajonline.com. Samarjeet has experience in the technology side of e-businesses and
has worked with California Software Labs www.cswl.com where he was involved in setting up
their offshore practice.
•Samarjeet as a Director at Iksula looks after Business Development, Organization Strategy &
Development. His experience with Internet Business and human resources is very vital for
managing outsourced projects
Samarjeet Singh
•DJ is a B.Tech from ISM Dhanbad and an MBA from IIM Kolkata
•He is an experienced hand in internet businesses having worked across functions and
projects . He has worked as General Manager Marketing & Sales in www.futurebazaar.com
and as the Head of Category Mgmt in www.ebay.in. He also brings in consumer marketing
experience having worked as a Product Manager and in Channel Sales in the consumer
durables industry.
•DJ as a Director at Iksula manages Operations. His understanding of client needs coupled
with analytical skills goes a long way in providing great service, insights and value to our
clients.
D.J. Basumatari
The Iksula Management Team
Successful professionals with rich experience in the internet space
Appendix – About Iksula
Iksula Clients
2 years of operations, but clients across 6 countries
• The largest retailer in India
• 3 Internet Retailer Top 500 Clients
• Across multiple industries –
jewelry, home, technology, gifts
and so on
Appendix – About Iksula
Thanks

Iksula Magento Solutions

  • 1.
  • 2.
    Index •Magento Architecture •Magento Edge •MagentoKey Features •Benefits of Magento •Case Study •Iksula Development Process •About Iksula
  • 3.
    Architecture Magento is builton top of the Zend Framework, ensuring that the code base will be secure and scalable. Zend Framework provides an object-oriented library of code with a committed Organization standing behind it.
  • 4.
    Magento edge Magento isthe most often searched shopping cart solution on Google and one of the moist adopted solution from the open-source option
  • 5.
    Key Features  DetailedAnalytics and Reporting  Integrated with Google Analytics  Search Engine Friendly  URL Rewrites  Marketing Promotions and Tools  Google Site Map  Newsletter Management  Multi-Lingual Options  Support for Multiple Currencies  Live Chat  SSL security support for orders on both front-end and back-end.  Shopping Cart with Tax and Shipping estimates  Detailed Order Management - Administration Panel  Layered / Faceted Navigation for Products  Full Catalog Browsing with Product Comparison  Recent Visited Products , Cross-sell & Up-sells  Reviews & Ratings  Customer Service with customizable Order Emails,
  • 6.
    Benefits • Versatility andFreedom : An impressive array of marketing and conversion elements are built right into the structure of Magento, all based on exhaustive research into what works to bring the casual visitor to the role of loyal Customer. • Unprecedented Control : Magento is the most comprehensive and robust shopping cart software in existence today, offering unheard control over every aspect of store function. • Professional Support : Search Engine Optimization tools and SEO friendly coding enable your custom Magento website to climb the Google ranks. • Built for Growth : Magento Shopping platform offers comparison shopping, flexible coupons of all kinds, multi- tier pricing, cross-sells, and much more for your customer.
  • 7.
    Case Study Client name: Secret Curves New York Secret Curves New York is a leading woman’s lingerie brand. We were approached to undertake the development of their ecommerce application. Challenges : • Ensure Brand Showcase. • International Look and Attractive Product Page Display. • Better Order and Catalog management for B2B customers • Multi currency and secure / multiple mode of payment. Iksula Solutions : Iksula extensively extended and made use of Magento inbuilt features for this project. The end result is not just a website but a powerful business application.
  • 8.
    Development Process The belowapproach is designed to be as simple and flexible as possible and to fit in with the Iksula methodology for software development.
  • 9.
    Vision & Mission Vision •To be the leader in Business Process Management of Internet Businesses Mission • Catalyse internet consumer interactions. Appendix – About Iksula
  • 10.
    Iksula Services Focused onend to end solutions for online retailers Content Services (Structured Catalog, Images) Currently a Team of 40 Resources Technology Services (Web Design and Dev & Integration Currently a Team of 25 Resources Marketing & Analytics (SEO, SEM, Analytics) Currently a Team of 15 Resources Back Office Services (CS, order processing, accounting) Currently a Team of 15 Resources Iksula Appendix – About Iksula
  • 11.
    •Samarjeet is aB. Tech in Electronics & Instrumentation and an MBA from GIM. •He has been with eBay www.ebay.in for 5 years and involved eCommerce marketing roles. Samarjeet in his last responsibility was heading marketing of eBay services to e-retail organizations. Samarjeet was also involved in setting up of one of India’s largest gifting portal www.tajonline.com. Samarjeet has experience in the technology side of e-businesses and has worked with California Software Labs www.cswl.com where he was involved in setting up their offshore practice. •Samarjeet as a Director at Iksula looks after Business Development, Organization Strategy & Development. His experience with Internet Business and human resources is very vital for managing outsourced projects Samarjeet Singh •DJ is a B.Tech from ISM Dhanbad and an MBA from IIM Kolkata •He is an experienced hand in internet businesses having worked across functions and projects . He has worked as General Manager Marketing & Sales in www.futurebazaar.com and as the Head of Category Mgmt in www.ebay.in. He also brings in consumer marketing experience having worked as a Product Manager and in Channel Sales in the consumer durables industry. •DJ as a Director at Iksula manages Operations. His understanding of client needs coupled with analytical skills goes a long way in providing great service, insights and value to our clients. D.J. Basumatari The Iksula Management Team Successful professionals with rich experience in the internet space Appendix – About Iksula
  • 12.
    Iksula Clients 2 yearsof operations, but clients across 6 countries • The largest retailer in India • 3 Internet Retailer Top 500 Clients • Across multiple industries – jewelry, home, technology, gifts and so on Appendix – About Iksula
  • 13.