The document analyzes and summarizes the key elements of the front cover of the British film magazine Empire. It identifies things like the masthead, date and price, long shot image of the main film character, extras included, largest headline text, barcode, and enticing descriptions. The purpose of these elements is to attract customers' attention, highlight the main film focus of the issue, and encourage purchases through intriguing previews of film content and exclusives inside.

1. Empire Magazine
Empire Magazine
-A British film magazine which is funded by the Bauer Consumer Media
-Their first issue was released in July 1989
-it is Sold monthly

2. Items that Empire have included;
Masthead
Date Price
Barcode
Long Shot image of the
main character in the film
that the magazine is
mainly about (in this
issue)
Website
Central piece of
text that has the
largest font
Extras that
come in the
issue
Smaller
headline
Images from
different films
Enticing text

3. Date & Price
This is displayed on the front cover so that the customer can establish how
old the issue is and determine whether they want to buy it or not.
The price is given in pounds and US dollars as Empire is a British made film
magazine but will also be printed in America making it popular over there
too.

4. Masthead
This masthead is recognisable, many people know what its is
because its consistent and has been used on every single Empire
front cover and uses the iconic Empire bold red colour. Empire is so
well established that they don’t need to display the full title, like the
image to the left, as people know the magazine and it’s title even
with the ‘P’ missing.

5. Long Shot Image
This illustrates to the customer that this character is going to be the focus of
this issue and is the main character of the film that they are advertising. Also
it is an eye catching image as the character is wearing a shiny red and yellow
suit which stands out drawing people to the magazine to have a look and
encouraging the Iron Man fans to buy this issue. The image overlays some of
the text but doesn’t on other bits of text, this is so that the text is readable
whilst taking up the whole page.

6. Smaller Headline
This smaller headline is eye catching although it is written using a
smaller font because it is bordered with a red circle making it jump out
of the page. Steven King is written using a white font to make it stand
out against the red background and the name is bigger for the smaller
headline and people know who Stephen King is he is a well know book
author and there are many popular films of his work

7. Barcode
This is an important item to have on the front cover of the
magazine as it identifies the magazine when it is being
paid for. If this was not here Empire would not receive any
profits

8. Extras
The extras are listed using short snappy sentences such as ‘Angelina Jolie
hunts Oscar’ to briefly outline other stories in this issue, but wording then
using interesting, inquisitive language.
By writing ‘Plus!’ it makes it seem like the customer will be buying more
for their money which encourages their purchase, Other than the main
headline there are many more interesting things the viewer might like in
the magazine influencing them to buy it.

9. Largest & most central piece of text
This technique is mainly used to encourage the fans of Iron
Man to purchase this issue. By centralising the largest piece of
font it instantly draws the customer’s attention to it and then
encourages then to read the text that surrounds this.

10. Images from other films
This instantly adds more colour to the page making the cover more appealing
to look at. Also when people see images of their favourite characters/ stars on
the cover of a magazine they feel more inclined to buy it so that they can
learn about the new films that are coming out/ more about the actor.

11. Enticing text
Claiming that in this issue there will be the ‘first look’ at next
summers new films makes this magazine sound like the best film
magazine currently available as it is claiming to have the
exclusive knowledge of next year’s film releases. This
encourages a keen cinema and film reader to read this magazine
so that they know when all their favourite actors films are
released/ film sequels are released.

12. HowIwilladaptthesetechniquestomyownfilmmagazine
I will make sure that I have at least one of every technique that I
have written about above to ensure that my film magazine is of
a high quality, encourages people to want to buy it and give
them important information.
Using successful aspects of all film magazines and taking
inspiration and comparing connotations of magazines other
then Empire