Film magazine conventions include using bright colors and large images on the cover to attract attention. The masthead is prominently displayed to identify the magazine brand. Additional information is placed in the left third of the cover to draw the eye. Sell lines and tag lines are used throughout to hint at the magazine's content and excite readers. Common fonts, layouts, and additional visual cues help establish recognizable conventions that communicate information quickly to readers. Following these proven conventions can help ensure a film magazine's success in reaching its target audience.

1. Film Magazine Conventions
Film magazines are a way of promoting films from all genres, while
providing audiences with interviews, release dates and reviews. By
including conventions on film magazines, audiences can
immediately spot them from shop windows and displays, knowing
what they’re advertising and whether they’ll like the films or not.
Common conventions are also used so that the readership can
immediately recognise the magazine and its brand identity, and
promote a film successfully.
One convention of film magazines is that the masthead is the
largest piece of text on the front cover. This is to ensure that it
stands out so the audience know what
magazine it is; with an established
magazine brand, the masthead also sits
behind the image as fans will already
be aware of the magazine name. This
can be seen on the front cover for ‘total
film’ to the left. Mastheads are also
used in the same font and colour on
each front cover, in order to maintain
brand identity.
However, occasionally
we see the masthead
in a different colour,
usually telling
audience’s that it is an exclusive issue. Mastheads
can also reveal to the audience what genre of film
the magazine promotes, for example, the
masthead of ‘Fangoria’ is styled to look like it has
fangs coming out of it, revealing to audience’s that
it promotes films belonging to the horror genre.
This can be seen to the right.
Another convention that is repeated throughout
film magazine front covers is that the colours will
reflect the genre of film being promoted. This is
done to immediately tell audience’s what genre
the film belongs to, allowing them to choose to
buy the magazine. This can be seen in the film
magazine ‘Fangoria’, a magazine that promotes

2. horror films. As we can see, ‘Fangoria’ focuses on orange, red and
black, representing death and blood. When fans of horror films see
these colours, they’re immediately going to know that the film
belongs to the horror genre, persuading them to buy it. Colours
used on front covers are also bright, attracting attention from the
readership. This is done to ensure that the magazine stands out in
a shop, persuading the readership to pick that magazine. This can
be seen in the film
magazines to the left.
Reds, blues, yellows and
whites are the most
common used colours for
film magazines as these
are the most bright and
attractive colours to the
readership.
It is also conventional that the main image takes up the majority of
the frame on the front cover of film posters. This is to ensure that
the readership know exactly what film is being advertised; fans of
this film will be persuaded to purchase the magazine. The main
image will usually consist of the main character from the film, with
the background slightly hinting the narrative; for example, having
fire in the background would tell
audience’s that the film is about
fighting/war. The main character on the
front cover is also always in character,
not the actor playing the character to
create a sense of realism, and further
promote the film. This can be seen in
the film magazine for ‘Empire’ where
we see Harry Potter taking up the
whole frame, not Daniel Radcliffe. He
is also making eye contact with the
audience, another convention of film
magazines; this lures the readership
in, making them feel obliged to
purchase the film magazine.
Another repeated feature we see across film magazine front
covers is the left hand third being filled with the most important
information. The left hand third is where the audience’s eye is first

3. drawn to when they look at a piece of text. This can be seen in
both the film magazines below. When looking at the issue below of
‘Fangoria’, the sell-lines and sub-images are seen in the left hand
third; this would attract audiences as they’d be finding out more
about the content inside the magazine. In the left hand third for
‘Empire’, we see
‘massive preview
special!’ Because of
the placing of this,
audience’s are
immediately going to
read it, and be
convinced to buy this
issue as they don’t
want to miss
something important.
The main sell-line is commonly seen at
the middle - bottom of the frame, over the
main image, and is written in the largest
writing on the cover (apart from the
masthead). This is done in order to attract
audiences to the main articles, and reveal
a bit more about the image. The main-sell
is also conventionally used to tell the
audience the name of the film; this can be
seen on the front cover for ‘Empire’ to the
left where the main sell-line is ‘Sherlock
Holmes 2’.
Sell-lines also appear on magazine front covers as they give the
readership hints as to what will appear inside the magazine. This
persuades audience’s to buy the magazine as if they’re interested
in the content inside, they’re not going to miss out on reading it.
Skyline’s on magazine front covers also reveal more to the
audience, attracting them to the magazine. A skyline is placed
above the masthead and is used to tell the audience about more
films that will be promoted inside, or reveal to them that the issue
is an exclusive/includes a free gift. As seen in the skyline for
‘Empire’, audiences are presented with ‘Free! Spectacular Potter
Photo Special’. This would be of interest to Harry Potter fans, who

4. would have already been persuaded to buy the
magazine through the main image.
The use of
exclamation marks is
also very conventional
for film magazines as it excites the
audience, convincing them to buy the
issue. Additionally, buzz words feature
on magazine front covers as they are a
common convention used to attract
audiences and create excitement for the
readership. An example of this is seen
on ‘Fangoria’ where audiences are
presented with words like ‘Terror’ and
‘Maniac’. The readership would
immediately become aware that this
magazine will feature lots of horror,
increasing their enthusiasm for the
issue.
The price, date and barcode of the magazine are
conventionally hidden on the magazine poster in
order to ensure audiences aren’t put off
purchasing the magazine by the price. It also
ensures that no attention is taken away from the
images and sell-lines. This can be seen in the
film magazine ‘Total Film’ where the price, date
and barcode are hidden away at the bottom right
corner of the page.
By looking at conventions of film magazines, it has helped me in
ensuring that our magazine is successful in luring in the target
audience. In my opinion, following these conventions will allow us
to be successful in the production of our magazine.