The document provides an analysis of the front covers of two film magazines: Empire and Total Film. It notes design elements like fonts, layouts, images and colors used on each cover. For Empire, it highlights the prominent masthead, conventional layout, use of red, and tagline communicating exclusivity. For Total Film, it points out the unconventional format focusing on one film, emphasis on details, and use of blue to create a relaxed feel. The document compares and contrasts the styles of each magazine cover.

1. Film magazine front cover deconstruction<br />Empire<br /> <br />• Big, bold stand out font used for masthead so people will instantly recognise the magazine<br />enhancing brand recognition, and from this lead to more sales and a larger brand reputation.<br />• Conventional layout with main image being the cover story (Public Enemies) with a larger<br />size to show that it is the focus of the magazine and cover lines on the right hand side as<br />secondary role with less info and smaller pictures. This is effective as does not break the<br />convention and look unusual, and serves well as it shows the magazine has a lot of<br />substance, as shows it has a lot of different articles.<br />• The red colour dominates and it is bold and loud helping people to notice and recognise<br />‘Empire’ magazine, enhancing brand reputation and recognition.<br />• Information and content is the main focus, clearly shown with the lack of empty spaces and large ‘+’ sign to emphasis how much the magazine truly has to offer. The main aim of<br />‘Empire’ is detail, to stand out from the competition and show it has more substance.<br />• The slogan ‘FIRST LOOK’ serves as and shows their unique selling point, a sense of<br />exclusiveness and always being the first to have these key stories on films setting them apart from the rest of the film magazines.<br />• The language used is formal and not emotive it is more informative, which is empire’s main aim, showing contrast in styles’ between ‘Empire’ and ‘Total Film’<br />Total Film<br /> <br />• More unconventional layout as the magazine seems to focus on one specific film as it’s main<br />selling point, as there are no conventional cover lines, however the aspect of detail and<br />substance are still emphasised with the ‘PLUS!’ and a large list following, showing the<br />magazine contains a lot of features. The specialised approach taken by ‘Total Film’ is<br />effective, because the film is large in status if it focuses more upon it, it is more likely to result in more sales as people would like to know as much as possible about a big film.<br />• Big, bold stand out font used for masthead so people will instantly recognise the magazine<br />enhancing brand recognition, and from this lead to more sales and a larger brand reputation.<br />• The colours however are not bold and loud but relaxing and harmonious as the colour blue is employed; this is a less standout approach, but it creates a comforting feel.<br />• The dialogue used is informal and emotive helping the reader feel more comfortable with<br />the magazine and it’s relaxed style (reflected by the colour) using puns ‘It’s a global thing’<br />and building anticipation ‘Prepare for the new world release<br />