History of Vogue

1. American Vogue
Ce’Erica Roland Ferguson
History of Fashion FASH 247-A01
The History of...

2. What does it mean?
Vogue: Mode of fashion prevalent at any particular time; popular reception, repute,
generally used in the phrase ‘in vogue’: as, a particular style of dress was then ‘in
vogue’; such opinions are now ‘in vogue.

3. In The Beginning
Created by Arthur Turnure
First issue released December 17th, 1892 -
New York, NY
A weekly journal of fashion, society, and the
‘ceremonial side of life’ for a small circle of
socially elite New Yorkers.
Tailored towards an elite audience.

4. The Big Switch
Condé Montrose Nast
● The founder of Conde Nast Publications, who bought
Vogue in 1909
● Vogue, which was originally an American publication
which had been existence since 1892
● He transformed a 24-pages weekly society journal that
featuring fashion news, verse and humorous drawings
into a monthly magazine, Vogue.
● The covers were done by the most brilliant illustrators and
photographers in the industry, which then became a
representation of the movements in each decade

5. December 1892: a weekly society journal, releases its
first issue in America
June 1909: Vogue thrived after Condé Nast Publications acquired
the magazine. The magazine started printing more pages and its
main audience became women.

6. Vogue Editor In Chief History
1914
Edna
Woolman
Chase
1963
Diana Vreeland
1952
Jessica Daves
1971
Grace Mirabella
1988
Anna Wintour
(current)

7. October 1952
July 1915 September 1963
December 1971
November 1988

8. Fashion through the years (1950-1959)
Closing the gap (class and age division)
Popularity of makeup
Mystique - mysterious/seductive feel
The Little Black Dress - “The core of every collection”

9. Fashion through the years (1960-1969)
Mary Quant - the miniskirt
fresh innocence
Men in fashion vogue
Futuristic fashion
fascination
Fantasy movement
nudity

10. Fashion through the years (1970-1979)
Anarchy - wild experimentation
Glam rock
loose-fitting clothes (Hippies)
body space
Punk era
rebellious youth
Independence of style from fashion

11. Vogue’s quote on Style
“Those who have style can indeed accept or ignore fashion. For them
fashion is not something to be followed, it is rather something to be set, to
select from or totally rejected. Style is spontaneous, inborn. It is gloriously
deliberate, unpremeditated but divine gift of the few”

12. Vogue Covers Then and Now

13. Ground Making Moments in Vogue
December, 1998
Hillary Clinton becomes the first
American first lady to grace
Vogue’s cover. (Michelle Obama
repeated the feat in 2009 and
2013.
August, 1974
Beverly Johnson makes history by
covering the magazine’s American
edition.
May, 1961
Recognizable only by her lips and
eyes, Sophia Loren becomes one of
the first celebrities to grace the cover.
July, 1932
Edward Steichen’s image of a
swimmer holding a beach ball aloft is
the first color photo used on a Vogue
cover

14. Where is Vogue Now
“Vogue places fashion in the context of culture and the world we live in—how we dress, live
and socialize; what we eat, listen to and watch; who leads and inspires us. Vogue immerses
itself in fashion, always leading readers to what will happen next.”

15. After 120 years what's next?
● Apps for phones & tablets
● Access to the online archive- SCAD Library
● Continue to set the standards for fashion for
women all over the world
● Anna Wintour retirement???

16. https://www.youtube.com/watch?v=tBOCMQd6QFs

17. Bibliography
"Anna Wintour comments on the future of vogue". 4 Dec 2008. Retrieved from http://www.fashionologie.com/Anna-Wintour-
Comments-Future-Vogue-Steven-Meisel-Expensive-Taste-2567832.
Diana Vreeland. (n.d.). Retrieved from http://www.vogue.com/voguepedia/Edna_Woolman_Chase
Hill, Daniel Delis. As Seen in Vogue: A Century of American Fashion in Advertising. Lubbock: Texas Tech UP, 2004. Print.
In Vogue: An Illustrated History of the World's Most Famous Fashion Magazine. New York: Rizzoli, 2012. Print.
"Newstand: 1925 Vogue." uwf. N.p., n.d. Web. 26 Oct. 2015.
<http://uwf.edu/dearle/enewsstand/enewsstand_files/Page4382.htm>.
(n.d.). Retrieved from http://serenitystitchworks.com/art-and-design-information/history-of-the-invincible-vogue-magazine/.
Smith, E. (0). Retrieved from http://acculturated.com/2012/06/26/the-early-years-of-vogue-magazine/
Watson, Linda. "The Decades." Vogue Fashion: Over 100 Years of Style by Decade and Designer, in Association with
Vogue. Buffalo: Firefly, 2008. 69+. Print.