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Masthead: The masthead of this magazine is
placed in its conventional place which is at the top
of the page. This is in bright red which is their
house style colour. Empire is a well-known
professional magazine which is why it has enough
loyal consumers to place the masthead behind the
image. This shows they are an established brand.
The word ‘Empire’ reinforces the fact that it hold
monopoly over the filmmagazine market. Their
well-established ‘Empire’ is able to bring to the
table blockbuster films and high profile characters.
This is how they appeal to their audience.
Colour: The use of red, black and white seems to be a
house style convention. The use of red is very common
within ‘Empire’ Magazine, the masthead is red most of
the time. This is bold and represents their dominance
over other magazine. It also has symbiotic links
between the main images as he is wearing red. The
black background is a way of making everything in the
foreground pop out even more the use of black also
allows the main image to stand out. The use of ‘steel’
and ‘superhero’ are in the colour of metal steel this
reinforces the theme of superheroes. The use of his
dark red on his cape and the ‘S’ on his chest can suggest
bloodshed.
Sell-lines: In terms of sell-lines this issue
is mainly being focused around
superheroes such as Wolverine, Ironman
3 and Lone Ranger. Super hero films and
marvel films in general large amounts of
revenue. So for ‘Empire’ to associate
themselves with these big names will let
the audience know that they are the only
magazine to providethis type of luxury.
Font:A range of font has been used within this front cover
usually that is to make each sell-line stand out. There are
many high profile films being promoted therefore having a
variety of different fonts will help achieve distinction. The
font of the masthead ‘Empire’ is consistent and is the same
font throughout all issues. The biggest size font is used for the
main sell-line this indicates its dominance. There is a use of
classic font rather than bold text. This suggests the fact that
these films are world-class.
Main-image: The main image consists
of a superman character who is a ‘Man
of Steel’. The main image if of a
masculine hero which is being advertised
for a new superman film. Within this
magazine the actor is in character mode
which is why his body language and
posture is straight and he looks to his
right confidently just like a superhero.
This specific issue is dedicated to a
superhero preview which is mentioned in
the skyline. A segment like this proves
that this magazine reaches out to a wide
range of audiences.
Layout: The general layout of this magazine is conventional
the masthead is placed at the top centre in a big sized font as
the brand should be made aware first. The skyline is placed
just on top of the masthead. The main sell-line is placed under
the main image as that is a hot topic that the audience is going
to want to see and the rest of the sell-lines are placed in the
left-hand third which is where our vision goes first and the
right hand side. The barcode is placed at the bottom left hand
corner because we are meant to view the front cover and what
it has to offer without the price in mind.
Costume: This use of costume the character is wearing reinforces his
superhero character. Superman is big and strong which how his body language is
shown. The contrast between the blue and red with his costume can represent
the balance he must hold between good and bad. The ‘S’ symbol on his chest is
what makes him unique which is shown in his posture as well.

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Magazine Front Cover Analysis 1

  • 1. Masthead: The masthead of this magazine is placed in its conventional place which is at the top of the page. This is in bright red which is their house style colour. Empire is a well-known professional magazine which is why it has enough loyal consumers to place the masthead behind the image. This shows they are an established brand. The word ‘Empire’ reinforces the fact that it hold monopoly over the filmmagazine market. Their well-established ‘Empire’ is able to bring to the table blockbuster films and high profile characters. This is how they appeal to their audience. Colour: The use of red, black and white seems to be a house style convention. The use of red is very common within ‘Empire’ Magazine, the masthead is red most of the time. This is bold and represents their dominance over other magazine. It also has symbiotic links between the main images as he is wearing red. The black background is a way of making everything in the foreground pop out even more the use of black also allows the main image to stand out. The use of ‘steel’ and ‘superhero’ are in the colour of metal steel this reinforces the theme of superheroes. The use of his dark red on his cape and the ‘S’ on his chest can suggest bloodshed. Sell-lines: In terms of sell-lines this issue is mainly being focused around superheroes such as Wolverine, Ironman 3 and Lone Ranger. Super hero films and marvel films in general large amounts of revenue. So for ‘Empire’ to associate themselves with these big names will let the audience know that they are the only magazine to providethis type of luxury. Font:A range of font has been used within this front cover usually that is to make each sell-line stand out. There are many high profile films being promoted therefore having a variety of different fonts will help achieve distinction. The font of the masthead ‘Empire’ is consistent and is the same font throughout all issues. The biggest size font is used for the main sell-line this indicates its dominance. There is a use of classic font rather than bold text. This suggests the fact that these films are world-class. Main-image: The main image consists of a superman character who is a ‘Man of Steel’. The main image if of a masculine hero which is being advertised for a new superman film. Within this magazine the actor is in character mode which is why his body language and posture is straight and he looks to his right confidently just like a superhero. This specific issue is dedicated to a superhero preview which is mentioned in the skyline. A segment like this proves that this magazine reaches out to a wide range of audiences. Layout: The general layout of this magazine is conventional the masthead is placed at the top centre in a big sized font as the brand should be made aware first. The skyline is placed just on top of the masthead. The main sell-line is placed under the main image as that is a hot topic that the audience is going to want to see and the rest of the sell-lines are placed in the left-hand third which is where our vision goes first and the right hand side. The barcode is placed at the bottom left hand corner because we are meant to view the front cover and what it has to offer without the price in mind. Costume: This use of costume the character is wearing reinforces his superhero character. Superman is big and strong which how his body language is shown. The contrast between the blue and red with his costume can represent the balance he must hold between good and bad. The ‘S’ symbol on his chest is what makes him unique which is shown in his posture as well.