The document provides a rationale for using images and formatting in a digital publication. It plans to use four film poster images, two on the left and two on the right, to represent four chosen films. It will identify the films with their titles and Rotten Tomatoes scores next to the images, along with short descriptions. The main text will be separated from the film descriptions using different colors and fonts, with the main text in bold. Larger and bolder fonts will be used for the masthead and pull quote, while the strapline will be in a medium font and main body in small font. Black and white text will be used normally, with red text to draw attention. White text against the film images is also planned.