This document discusses research methods to understand the target audience for a new film trailer. The researcher plans to conduct a questionnaire, focus group, and pitch to representatives of the target audience. A focus group will allow them to get more in-depth feedback on viewers' thoughts and feelings toward horror and slasher film trailers. The researcher believes facial expressions and follow up questions during a focus group will provide more accurate insights than an online questionnaire. By recording the focus group, they can re-evaluate the information received. Combining quantitative data from a questionnaire with qualitative data from the focus group will help effectively guide decisions to make the promotional package suited to the target audience.

1. Target Audience Research
I am goingto carry out variousdifferentmarketresearchsuchasa questionnaire,focusgroupand
pitch.Thiswill be done bypickingandchoosingrepresentativesof mytargetaudience andpotential
audiencesforournewfilm trailer.Thiswillallow me toacknowledge abetterunderstandingof my
target audience’spreferences,personalitiesandgeneral feelingstowardshorrorandspecificallythe
slashersub-genre.Furthermore,thisresearchwill helpme achieveamore professional and
appealingpromotional package.Eventhoughdoinganonline questionnaireisquickerandeasierI
believethatusingfacial expressionsgivenbyrepresentative’sgivesme amore accurate answerof
whattheyreallyfeel.Alsoif thereisanymisunderstandingwiththe questionsIamable toclarifyany
meanings.Carryingouta focusgroupsimilarly,allowsamore indepthanalysisof myrepresentatives
thoughtsandfeelingsaboutwhatspecificallywhatwe are producing. Iwill be usingimagesand
videosinthispresentationinordertoraise emotionsandobserve how theyfeel aboutcertain
slashertrailersandclips.
By usinga focusgroup withinourcourseworkwe will be able tohave accessininteractingwith
representativesof ourtargetaudience in whichtheycanhelpus furtherenhance the productionof
our promotional package.Focusgroupsare veryuseful andassistsincreatingeffectivepiecesof
workbasedon whatappealsto the.However,withfocusgroupswhenthere isalarge groupsome
people canbe more confidentthanothersandswaythe discussionthisissomethingwe will tryto
avoidbyallowingeachpersontohave a chance to speakonwhat’sbeingpresented.We will also
provide incentivesthatwill make themmore motivatedtoparticipate withinourproject.We will
alsokeepitshort andsnappybecause lengthypresentationscanbe boring!Keepingitlivelybyusing
brightcoloursand videoswillalsobe essential ingettingrepresentativestorespondproperly.
Furthermore,we have the responsibilityinchoosingappropriate representativeswhoare actually
interestedinslasherfilmsotherwiseourresultscancome out as invalidandthereforeunreliable. I
wouldsaythe most useful partof usinga focusgroup isthat it ispossible torecorditin orderto look
back overit to revalue andanalysisthe informationyouhave received.ThiswayIwon’tforgetitand
will have proof of it.
Methodssuch as a questionnaire,isagoodvarietytohave as you can use it againstthe other
audience researchedcarriesouttofinda correlation.We will be able touse bothopenedandclosed
questionstoproduce bothqualitative andquantitative data. Byusingquantitative dataIam able to
easilydrawconclusionsandcreate chartsand graphsto expressthis.Withthe qualitative datathis
will helpme understandthe audience personallyandthe specifics. Bydiscoveringwhatour
audienceslikeswe are able toimplementthisintoourworkandit will effectivelyguideusasa group
to make certaindecisions tohelpmake ourworkmore suitedtoour targetaudience.