The document analyzes six different film magazine front covers and identifies shared features and differences. All six magazines consistently position their masthead at the top of the page and use a main image, layout, and colors that relate to the promoted film. Larger magazines like Empire promote other films but smaller magazines like Fangoria include more details to attract readers. The magazines target mainly male audiences through bold mastheads and images of masculine characters. Each magazine maintains a signature style while following conventions to successfully promote films.
"Marketing Digital, SEO, SEM, KPIs, Engagement, ..., ¿esto es para mi? Hay palabras y abreviaturas que no entiendo. Hay conceptos que no se lo que significan y mucho menos lo que implican. Yo solo se que tengo que hacer cosas nuevas para mi proyecto, para mi negocio. Solo se que Internet es una puerta abierta para el desarrollo comercial de mi actividad y que debo estar en este nuevo entorno económico si no quiero que mi competencia me gane terreno." (comentado por muchas pymes, autónomos, emprendedores - noviembre 2013)
Este webinar forma parte de una trilogía más un evento presencial que pondrá en valor todo lo que se debe saber sobre marketing digital para emprender, mejorar o consolidar una estrategia online.
Tanto los tres webinars como el evento presencial tendrán un objetivo principal, mostrar a los asistentes las técnicas para analizar y medir cualquier acción que desarrollemos en los entornos digitales para poder medir el Retorno de la Inversión (ROI), de forma que podamos realizar las acciones correctoras que en cada momento sean necesarias.
Webinar I: 21 de noviembre a las 18:00 (aprox. 2 horas)
Webinar II: 28 de noviembre a las 18:00 (aprox. 2 horas)
Evento presencial Madrid: 3 de diciembre de 2013 (09:00 a 14:00)
Webinar III: 4 de diciembre a las 18:00 (aprox. 2 horas)
Cuatro eventos que te llevarán de cero a cien en lo que debes saber sobre el marketing digital.
¿Te apuntas?
En este primer webinar veremos:
1. La Estrategia en Marketing Digital.2. Métricas Vs KPIs.3. Google Analytics.a. Métricas básicasb. KPIsc. Configuración de Objetivos.d. UTM_Campaign4. Mixpanel.a. Eventosb. Funnelc. Engagement5. Google Adwordsa. Métricas básicasb. KPIsc. Configuración de Conversiones
1. La Estrategia en Marketing Digital
2. Métricas Vs KPIs
3. Google Analytics
a. Métricas básicas
b. KPIs
c. Configuración de Objetivos.
d. UTM_Campaign
4. Mixpanel
a. Eventos
b. Funnel
c. Engagement
5. Google Adwords
a. Métricas básicas
b. KPIs
c. Configuración de Conversiones
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
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How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. Magazine Front Cover Overview
The six magazine frontcovershave beendesignedtosuccessfullypromotedifferenttypesof films.
Throughcarrying outan investigationof themandbycomparingthemto each other,itis possible to
identifyshared featuresanddifferenceswithin themandtoestablishrepeatedpatterns.
All six magazine frontcoverfeature typical magazine conventions.We see expectedgeneral
conventionsinall magazinessuchasa mainimage,masthead,skyline,general layoutandsymbiotic
linktothe filmsbeingpromoted.
The mastheadpresentedinall six magazine frontcovers,are all positionedatthe topof the page
justunderthe skyline.Thissimilarityshowsthatmagazinesstayconsistentwiththe positionof their
name as it istheirbrand andin orderfor theiraudience torecognise theirbrandtheymustkeepit
consistent.Forexample,Empire hasshowntodothisby keepingnotonlytheirpositionandname
2. the same but alsotheyhave keptthe fontthe same.Inaddition,by usinganame suchas ‘Empire’
thiswill allowthe audience torecognise the superiorityof thismagazine asitonlytailorstothe
biggestblockbusterfilmsi.e.the skylinereads‘The DarkNightReturns...’The magazine hascleverly
usedfilmsfrombothInceptionandBatmanto describe the mastermindbehindcreatingthese
characters andfilms,byreferringthe directorChristopherNolanasthe ‘DarkNight’insteadof
actuallyreferringtothe character. The coloursusedinthe mastheadsof ‘Empire’are the onlythings
that differastheychange on the circumstancesof the filmbeingpromotedtocreate asymbioticlink
betweenthe filmandthe magazine.The colourusedinone of themisa fire redcolourwhichis
linkedtothe mainsell line ‘Inception’this showsthatthe filmiswhat’s‘hot’rightnow anditis in
contrast withthe blue inthe backgrounddue to the sci-fi effect.The colourusedinthe second
‘Empire’magazine isblackwithabrightlime colouronthe edgesof each letter.Thisgoeswiththe
character of the jokerashe has greenhairwhichisthe symbioticlink.
In termsof ‘Total Films’and‘Fangoria’the mastheadsare alsopositionedinthe same place
consistentlyatthe topcentre of the page.‘Total films’magazinehave used the name todistinguish
the fact theycovera broadrange of filmsgivingthe audienceof a‘total’.The Mastheaddoesstay
consistentwithfont,size andposition.However,the coloursare alsodifferentinordertofitwiththe
filmsbeingpromotedsuchasthe greyand white theme signifyingitisa classicfilm, andthattotal
filmscanbringthisclassicbecause of theirhouseholdname.The secondfrontcovershowsaslightly
differentlayoutasishas an outline of the number‘50’overlayeredbythe mastheadsuggestingits
50th
anniversaryof success.Thistellsthe audience of whatthe magazine hasachievedandsowill be
more willingtospendtheirmoneyon.The coloursusedinthismagazine ismainlyof blackandred
colourswhichhas a symbioticlinktothe mainimage whichisa sci-fi/horrorfilm.
Finally‘Fangoria’alsohaskeptthe mastheadthe same positionandcolourthroughouttheir
publishing.The onlydifference betweenthe twoisthe size asone isslightlystretchedoutinwidth
than the otherwhichisonlyto fitmore contenton the front.The colourhas stayedconsistentdue
to the brand identityitcarries,the factthat theydonot take professionalphotosforthe magazine
suggeststhattheyconcentrate ontheirownbrand image as itneedsmore recognitionbefore
creatingsymbioticlinkswiththe filmsbeingpromoted.The use of redin‘Fangoria’relatestohorror
films,the use of ‘Fang’remindsusof vampiresandbloodwhichisthe reasonthe redmay be used.
Whenit comesto the mainimage all magazineshave one.Itusuallyencompassesa male main
character of the filmbeingpromotedorasignificantmostmemorable male character. The main
image ispresentedusuallytopromote the filmanditsgenre inorderfortarget audiencesto
recognise it.Forexample,withthe ‘Empire’magazine frontcoverimage isof ablue backgroundand
a tall man in a blacksuitwitha gun whoisn’tfacingthe camera we can tell thatthe manrepresents
actionand the backgroundresemblesthe genre of sci-fi.We know thisbyusingiconographysuchas
the gun whichisa conventioninactionandblue/silverimageryisasignof the future.Similarly,this
issharedwith‘Total Film’magazine,astheyusedametal silver/blue robotwhichimmediately
indicatestothe audience thattheyare viewingasci-fi genre magazinefrontcover.However,the red
eyesused onthisfrontcovershowsconventionsof horrorbecause redisassociatedwithevil
therefore,itcouldbe arguedthatthe mainimage showsa hybrid of genressci-fi andhorror.
Withinthe mainimagesof all the frontcover imagesmostof the time the protagonistisplacedon
the front cover.However,notall the time suchas in‘Inception’and‘StarTrek’inthese casesit’s
because the filmdoesn’trevolvethe traditional heroandvillainnarrative.Forexample, ‘Empire’
magazine showsthe Inceptionhavingthe heroonthe frontcover because the narrative revolves
aroundhimfightinghisfearstobecome a betterversionof himself. Within,imageslike thesethe
camera angle isusuallyshownata lowangle,thisisbecause theyare the hero’sthatusuallywinin
3. the endand defeatwhatevertheyhave beenfacedwith.The low angle showstheirpowerand
statusin the film.The factthat the magazine isallowedtoshow thisgivesthe audience anideaof
the film’sgenre andnarrative.Incontrast,inalmostall the othermagazinesthe mainimage isof the
protagonistof the filmbeingpromoted.We know thisbecause of the conventional characteristicsa
protagonisthas.For example,‘Empire’magazine promotingthe darknighthasplacedanimage of
the jokeron the frontcoverand similarlyplacedinthe same positionandfacial expressionisfrom
‘Fangoria’magazine,‘The Shinning’.Bothcharactersare protagonists.We know thisdue to their
facial expressionwhichshowsaggressionandangeraswell as‘the evil stare’.A close-upshothas
beenusedfor‘The Joker’whereasamediumshotwastakenforthe Jack Torrance. However,alow
angle wasusedfor bothfrontcover images toshow theirfacesinan intimidatingway,infactthat
theyare fearedpeopleforareasonthat are shownthroughtheiractions.The coloursusedwithin
boththese imagessuchas redhave beenusedasanotherindicatorof theircharacter, a killerwho
takespleasure inseeingblood.Thissuggeststhe genre of the filmsandwhothe characters are inthe
filmswhichcomestoslasherhorror/action.
Whenit comesto layout,all six magazineshave keptconsistentwithintheiridentity.Keepingtheir
masthead,font,informationinsimilarplaces.Forexample,in‘Total Film’magazinesbothhave kept
the positionof the mainsell line inthe bottomcentre,alsothe name of the filmsbeingpromoted
are bothin biggerfontsi.e.‘STARTREK’and‘TERMINATOR SALVATION’.Thisisdone tocatch the
audience’seye inordertobuythe magazine. Similarlyto‘Total Film’ the magazine ‘Fangoria’places
itsmastheadinfrontof the mainimage.Thissuggeststhatbecause the magazine maynotbe well
established,placingthe mastheadconsistentlyoverthe mainimage meansthatthe magazine needs
more recognitionfromitstargetaudience.However,magazine suchas‘Empire’donotneedto do
thisbecause theyare the leadingfilmmagazineandthe mostrecognise therefore,even thoughthey
may notchange theirlayoutinorderto keepbrandidentity,the canhowever,place the masthead
behindthe mainimage tofullypromote afilm.Whichisanotherreasonwhybigblockbusterfilms
wantto place theirfilmsonthe frontpage of ‘Empire’due tothe status given.
Sell linesare alsokepttothe same standardin eachmagazine company,dependingonthe statusof
the magazine the more sell linesare included.Forexample,well establishedmagazinesdonotneed
manysell lines,becausetheirmainimage of atopblockbusterfilmisenoughfortheirtarget
audience torecognise the successandultimatelybuyitandfindoutmore in whatthe magazine
containswithconfidence.However,if thiswasthe case witha magazine suchas ‘Fangoria’whichisa
veryniche magazine consumerswouldbe more reluctanttopickitup. Thisis the reasonwhy
‘Fangoria’ hasmuch more informationonthe frontof theirmagazine cover.Inaddition,unlike the
otherfilmmagazines‘Fangporia’presentspicturesof contentswithinthe magazine.The only
magazine thatisin similaritywiththisis‘Total Films’wheretheyshow apicture of inhouse
advertisingof theirothermagazine issues.
In termsof all the filmmagazine beinganalysed,there isone trendthatdoes standoutwhichisthe
promotionof otherfilmsbeingreferredto.Thisiscommonbecause afilmmagazine willonlysatisfy
theirtargetaudience bygivingthemmore of whattheyneed.Thiswaytheyare likelytobecome
more loyal to the brand.BiggerfilmmagazinessuchasEmpire have mentionedotherbig
blockbusterfilmssuchas‘Batman 2’ and ‘Thor’.Usuallytheywouldtryto referfilmsthatare of a
similargenre asthe filmbeingpromotedonthe fontcover.Then,thiswouldgive the target
audience more reasontobuythe magazine.
The coloursusedwithinthe magazine frontcoversalwayshave asymbiotic linktothe film, genre
and targetaudience.Forexample,‘Total Film’ and‘Empire’usinghe films‘Inception’and
‘TerminatorSalvation’bothuse the colourreddominantly,thissuggeststhe filmsbothare actioned
4. basedand involve violence whichthengoestogetherwiththe linkwiththe charactersgunin
inceptionandthe redeyesof the robotin terminatorssalvation.Also,these colourshave been used
to mainlyattract the male audience astheystereotypicallyare attractedtothese colours,thismeans
whenthe do see these colourstheywillthe properlyappreciateandbecome intriguedinwhatthe
magazine hasto offerandwhat the filmisabout.
The target audience of eachmagazine islargely male asthe mastheadsappearvery boldandina
way masculine throughthe coloursalso.Forexample,Total FilmandEmpire featureaplainand
simple uppercase sanserif fontthat looksprofessional.Whereas, Fangoria’smastheadreflectsthe
amateurand horror specificstyle of the magazine.Thisisreflectedinthe waysome of the letters are
at a slightangle andthe white outline around the letters. Eachof the mastheads helptoreflectthe
type of audience the magazinesare aimedatandreflectsthe contentof the magazine. The different
stylesof filmmagazinesare furtherreflectedbythe characterschosenineachfilm,astheyare all
aggressive maleswholookpowerful whichisstereotypicallymore appealingtomen. Havingcarried
out thisoverview,itisclearthat Empire,Total FilmandFangoria eachhave theirownbrand identity
and signature lookthatcan be easilyrecognizedbyitstarget audience.Thisismaintainedthrough
the repetitionof stylisticfeaturesfromissue toissue andisagreat wayof helping the magazine
succeedandmaintaina loyal fanbase.However,theyeachfollow similarlayoutconventions that
allow forthe successful promotionof the filmof the coverandshare keyconventionsof Film
Magazine Front Covers.