Before you can make the most of social or search marketing you need a clear strategy and road map. This presentation, by Alaina Shearer, the Chief Digital Strategist of Cement Marketing outlines the Top 5 Steps to Content Marketing.
In today’s ultra local while ultra global digital world, brands have to strike a balance and be global while also resonating on a local level with consumers. In this webinar led by digital marketing pioneer, President and Founder of Cement Marketing Alaina Shearer, you'll learn how to take your local marketing to the next level.
Cement Marketing is a full-service SEO, PPC and social marketing firm in Columbus Ohio. This is a portfolio of our work featuring case studies for SEO, PPC (pay-per-click) and social marketing.
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
2. How does my magazine attract my audience? My target audience in my recordings felt that I have met my target audience very well. This means my magazine successfully appeals to my audience. As a hip hop magazine they felt it worked very well. Looking at my front cover my magazines looks authentic. I believe it looks very professional. Hip hop magazines appeal to teenagers to adults roughly
3. Front cover We can see that my magazine does look very professional It’s very appealing to my target audience as my target audience recordings helps My image does attract audiences from a hip hop listener background due to the props my model is wearing ( chains hat and glasses) conventional of hip hop artist. Use of superlatives ‘exclusive’ this is expected from music magazine in general Uses of simple colour scheme which I ‘ve mentioned on my blog Puff ,cover lines, tie in, masthead, etc are all included in my magazine
4. Contents page My contents looks very professional which I’m happy about although my editiorial does seem slightly formal. ‘welcome does seem formal which is something I should have considered to cut out. My use of images are really good along with my typography. My audience will be attracted by the use of colours and images the opening of the editorial does sound aimed at a hip hop audeince ‘was good readers’ although I now feel looking at my magazine I should have changed it to ‘yo’ or ‘watsapinin’ as this is good coloquial language that my audience will feel comfortable and that it is a hip hop magazine. This is how I related to my target audience
6. Double page spread My double page spread looks professional My artist does use alot of informal language such as ‘fosho’ which is language expected from a hip hop artist. Props on my artist looks realistic and professional The images look professional The layout is consistent