By using a bright, eye-catching color scheme and high-quality images of female models, the author aimed to attract their target audience of teenagers and young adults to their music magazine about indie and a cappella music. Though the colors are unusual for the genre, they help portray the upbeat nature of the music. The professional-looking layout and application of the Gutenberg principle also contributed to the magazine's appeal. Female models on the cover encourage both male and female readers while representing artists in the industry.