The magazine cover uses bold colors, large fonts, and intriguing images and text to attract its target rock music audience. A disorganized layout with exclamation points creates a lively, rebellious feel. The main image of a rock star holding a guitar emphasizes rock music, while large text advertising Green Day's tour promotes a popular band. Strategic placement of cover lines around the image draws attention to stories and bands mentioned. Together these design elements position the magazine as the best source for exclusive rock news appealing to teenage and young adult fans.

1. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead Comment on how the design of the magazine cover attracts the target Colour
‘KERRANG!’ Is in capital letters which makes it look like audience: The colour scheme is bold and daring;the blue, black
it’s shouting at you and the exclamation mark add emotion and white is very loud and mysteriouswhich will
which will appeal to the audience. The font is messy, sharp appeal to the rebellious audience. It is easy to read so
and looks like it’s broken and shattered which will appeal the audience know immediately what it’s about and
to the more hardcore fans which is their ideal target will be influenced to buy it. The cover uses mostly
audience. white text, for example the main cover line of the band
Green Day is large and stands out against the dark
Main image background. The magazine also uses various colours
The main is of the rock star looking up at something. It appeal to such as green and yellow to break up the front cover
the audience as it creates intrigue and mysteriousness. He is and to attract the audience to key phrases and cover
holding a guitar, which will appeal to the audience as it lines.
emphasizes that the magazine is about rock music and bands
and that they are loud and wild.
Typefaces
The magazine typefaces are all capital letters, which
Model credit give the impression that the names of the artists
The model credit is the where it mentions Green Day, and the features are being screamed/shouted at the
which is the band that he’s from. It is very big and eye- audience, which will attract their attention as it
catching which draws the audience’s attention and also it stands out. The words are blocky yet sharp which is
will appeal to the audience because they are a popular stylish and modern and will appeal to an up-to-date
band, and it also advertises their product which would younger audience of teenagers-young adults.
make the audience want to read it.
Photography Lighting
Cover lines
The lighting shine from behind the model – this gives an
The magazine has a variety of cover lines however instead of just
listing band names to appeal to the audience it has a few story hints almost godly impression which relates to the term ‘rock
which would intrigue the writers and make them want to read it. There god’ and also emphasises the genre of the magazine. The
are also quotes and quirky sayings which would appeal to the audience light highlights the model and draws attention to him,
and make them interested, as well as being scattered around the main attracting the attention of target audience. The lighting
image, which draws the audience’s attention and makes it look messy, outlines him which expresses his important to this edition
which is expected from a rock magazine. of the magazine. The lack of lighting from the front
emphasises the darkness, which relates to rock music.
Main cover line House Style
Design Principles Used?
The main cover line is advertising the models bands’ tour. Green The layout is very messy and disorganised which relates to the genre of
Day is a popular band, so having their name huge will attract the Guttenberg principle shows that Kerrang! Is in the
the magazine as it’s rebellious. The frequent use of exclamation marks and strong fallow area so the audience immediately know
audience’s attention. Also, having a quote about the tour saying
question marks gives the magazine cover a very lively and strong effect, what the magazine is called. As readers look diagonal
“This is the best show out there” suggests that It’s the best
magazine out there and will appeal to the audience. Also, it says the colour scheme is mostly white, blue and black, which are very rock-y across the page to the strong fallow area in the
that the report is exclusive, which will attract and intrigue the colours however there is a variety as the genre contains a variety of sub- bottom right corner, they see all the storylines and
audience into buying the magazine as it give the impression that genres. They style is focused on appealing to a young, rebellious audience band names and are persuaded to purchase the
it’s the only magazine that will have this story. which is shown with the crazy layout and the pictures and writing. magazine as they knew what to expect.