An analysis of 'Rolling Stone'

2. Magazine Rolling Stone
Publisher Brian Hiatt
Target audience Adults
Layout/composition of masthead, strapline, cover
lines, images etc.
Main image in the centre (In this case, Future), cover
person’s name at the bottomin bold text, featured
articles detailed along the side (Cover lines),
standfirst under his name at thebottom, masthead at
the top showing thelogo of themagazine.
Masthead ‘Rolling Stones’is shown. This is the logo of
the magazine used in all issues.In this issue,it is
behind the main image to perhaps draw the
attention of the audience more to the fact that
Future is featured within this issue.
Cover lines Three sections of thecover lines including ‘Can New
York City Survive Global Warming?’, ‘On TheRoad’
and ‘Samantha Bee’. They include the names of
several artists and other celebrities so that peoplewill
perhaps see this on the front and want to read about
them. This text is substantially smaller and less clear
to see from a distance, making theimage and the text
‘Future’ stand out even more.
Font size, type, colouretc. ‘Rolling Stones’ text across top is large, as is ‘Future’
at thebottom. The importance of the masthead being
large is that peoplecan distinguish the magazines and
recognise ‘Rolling Stones’. The importance of the
feature of Future in big bold text shows that he is the
main topicof interest in this issue. The red font for
the rolling stones logo allows it to stand out from the
white background. The rest of the text on the screen is
sophisticated but almost replicates that of old rock n’
roll text in a way.
Images/photographs (shot type, angle, focus) An image of Future fills the front cover to
appeal to those who like him and his music. The
image shows Future from chest up with his hair
blowing sideways as if by a fan or wind.
Mise-en-scene Main image of Futurefrom chest up, wearing a ripped
white top and some chains. Red font for ‘Rolling
Stones’. Future’s hair blowing in the wind with colour
dyefading from black. Cover lines on the right side.
The standfirst under his name gives the reader a sense
of what they can expect to hear about in the issue.
Language/anchorage The text ‘Future’ and the standfirst clearly anchor the
image of Future, especially since it is at thefront of
the assets, unlike themasthead at the top which is
overlapped by Future.
Narrative established? The standfirst gives the reader a small insight
into the sort of factors of Future’s life the issue
discusses.
Communicate messages andvalues? The fact that Future is looking directly into the
camera on this cover could show that in this
issue he discusses personalmatters.
Reflect the social/cultural context? Futureis wearing chains and looking trendy and
fitting for his career as an artist and therefore ‘Rolling
Stone’ is perfect for his inclusion within it.
Establish the brand identity of the magazine? ‘Rolling Stone’ is a magazine about music
artists, so this cover image showing Future is
very fitting.
Construct and appeal to its target audience? As previously stated. Futurelooks fitting for this
magazine seeing as it’s a music-based magazine. The
sophisticated text in concordance with this image of
Futuremust mean it attracts the target audience.