The document discusses the design elements of the Kerrang magazine cover and pages. The masthead font is jagged to represent rock music and attract rock fans. On the cover, the band members' faces are emphasized to attract the target audience. Inside pages use bold colors and fonts for eye-catching text. Images of bands are featured to preview articles. The layout aims to attract teenage readers through informal language and humor about rock bands and music.

1. Font
The font used for the masthead is a
jagged style and has a cracking effect.
This makes it appear quite rough and
heavy looking to link with the genre of
music the magazine is about. The
magazine focuses on rock music which
is often heavy linking with the font
style. This also attracts the target
audience as they can tell the genre of
the magazine through the font in the
masthead therefore this will attract
rock music fans.
The masthead is slightly covered by the
heads of the band members. This
suggests the magazine is popular and
already has a current fan base that will
still recognise the masthead despite it
being partially covered.
Colour
Kerrrang have a house style mainly
consisting of the colours yellow, red and
black. Yellow is a bright eye-catching colour
and is usually used for the sell lines as they
sell the magazine and have to stand out.
Black is used as yellow stands out over black.
Black could as link with the genre of the
magazine as rock music is stereotypically
associated with dark colours. The bright
colours are quite striking which links with
the heaviness of the music.
Text
It is clear the main article is about Fall Out
Boy and Paramore as their names are large
in the middle of the page in the form of a
main sell-line causing them to be eye-catching.
This will attract the target
audience who will be fans of the bands. Key
words are emphasised through using bold
letters to make them stand out. For
example, MONUMENTOUR is in bold to
make it stand out in the sentence. A sub-head
is used to expand on the main sell line
allowing the reader to know the main article
will be about Fall Out Boy and Paramore on
the ‘Monumentour’. The sell line is
positioned over the dominant image to
draw attention to it. The sell line also links
with the band members in the image
therefore it is places over them.
A direct mode of address is used meaning
the text is speaking directly to the audience.
This attracts the target audience as the
magazine is being personal to them.
Framing/ Composition
The text is positioned around the band
members. This places emphasis on
their faces so they are recognisable to
attract the target audience.
The position of the text and images
makes the cover appear very crowded
presenting rowdiness which links with
the genre of the magazine as rock
music sounds very rowdy.

2. Font- Bold capital letters are used for listing
the contents of the magazine. The font is
simple in order to make it easy to read. The
subheadings are a similar font to the
masthead. Using a repeated font gives the
magazine a recognisable identity and house
style. The font is also yellow to emphasise
the important parts of the magazine and to
make the text stand out over the black
banner.
Text/Language- The editor’s letter
gives the audience more of an insight
into how the magazine was made and
more about its contents. He speaks in a
direct mode of address speaking
directly to the audience using words
such as ‘you’. The language used in the
letter is informal and uses words such
as ‘Duh!’ This suggests the magazine
aims to attract a younger target
audience, most likely the teenage
generation, who would use similar
language. The editor also speaks about
‘rock stars smelling like unicorns’ which
adds an element of eccentric humour
into the magazine. This suggests the
magazine is humorous and has its own
unique writing style which is usually
informal. The magazine often uses
profanity language which can be
offensive and unsuitable for younger
readers therefore this shows the
magazine is for older teenage readers.
Necessary information is positioned small in
the top left of the page including the issue
number and date. It is positioned small as it
would not interest the reader much however
it is necessary to include.
Images -The page includes 7 images of
different sizes. The images are of bands
mentioned in the magazine. The 3 larger
images on the page are previews of articles
to give the reader an insight as to who the
article is about. The largest image is
previewing an article on page 40. As it is the
largest on the page, this suggests to the
reader it is a more detailed, more important
article than the others. The band will most
likely be more popular than other bands
mentioned in the magazine. However
nothing about the article is mentioned in the
caption therefore the image acts as a teaser.
The caption also adds an element of humour
which is the magazines way of relating to the
audience. The image in the bottom left
shows a band member making an offensive
gesture with his hand. The suggests the
magazine is not for a young audience and can
be controversial
Masthead- The masthead is positioned
large in the right hand corner. The font
is a similar font to masthead on the
front cover which links with the
Kerrang house style. The colour of the
masthead is white in order for it to
stand out over the black background.

3. Columns are used to organise the text
to make it easier for the target
audience to follow. The fact the text is
coloured white makes it easy to read
over the black background.
The headline is large and takes up most of the double page spread. This makes it
stand out and allows the audience to know this is the main, important article. ‘All
We Know Is Falling’ is the name of a Paramore album therefore ‘All We Know Is
Touring’ is a play on words. This links with the article as it is based on a tour
involving Paramore.
In the subhead,
the band names
Fall Out Boy and
Paramore are in
bold writing and
stand out from the
rest of the text.
This makes the
band names
noticeable to the
audience so they
can identify the
name of the bands
in the article.
The images used are photos of the band members
the article is based on. Both male and females are
pictured to attract an audience of both genders. This
expands the target audience and makes the article
appeal to more people.
Two images are used
in the article. The
main image takes up
the majority of
space and is used as
a background to the
article. It is a photo
of Fall Out Boy
performing which
links with the article
headline as this
would of most likely
been a show on the
tour. This gives the
audience a better
understanding of the
article and makes it
look more
interesting rather
than being full of
writing. As the
magazines target
audience consists of
teenagers, they will
not have much
interest in reading a
lot of text.
A pun is used in
the subhead
relating to the
background
image. The word
‘Explosive’ links
with the explosion
of fireworks in the
image. The
language used is
quite colloquial to
link with the
language the
target audience
are familiar with.