The document discusses how the media product uses and challenges conventions of real magazines. It uses typical magazine features like column text layout and pull quotes. However, it does not include article headers or drop caps. The masthead font is only used on the cover to make it stand out. The same fonts are used throughout to tie the magazine together. The magazine aims to represent up-and-coming artists and young people interested in mainstream chart music. It targets audiences aged 16-25 through a young female cover artist and relevant content.