The document provides guidance on starting a laser hair removal business, including developing a business plan, choosing a business structure, following regulations, selecting a location and facility, setting service fees, and implementing marketing strategies. Key points covered are the three types of business ownership, important considerations for the business location and lease, and effective advertising methods like referrals, business cards, and yellow page listings. The document also stresses the importance of various types of insurance like malpractice and liability coverage.

1. Licensure and Starting a Practice

2. Learning Objectives
1.) Form a detailed business plan.
2.) Differentiate between types of business ownership.
3.) Have the theoretical tools necessary for selecting a business
location and facility.
4.) Use the theoretical tools necessary to set up a business.

3. Learning Objectives continued
5.) Conduct an employee interview.
6.) Choose the most suitable forms of
advertising based on a budget.

4. The Business Plan
Document detailing all aspects of the business as it is as
present and as it is envisioned.
The “blueprint”
Brainstorm and come up with primary list

5. The Primary List
Time to create
Why create it?
 Should you hire a consultant?
 Outcomes

6. The Primary List - Example
Demand Structure
Main client base Bookkeeping
Desired client base Expansion plans
Location Business license
Type of facility Zoning permit
Name of business Insurance
Style and image Advertising
Mode of raising $

7. Secondary List
Give one page to each item on primary list
Brainstorm ideas related to that item
Example: Insurance
Malpractice
Fire/water/property damage
Personal disability
Payroll/worker’s compensation disability

8. Business-in-a-binder
Organizes information
Hold documentation and certificates needed
Each item on primary list gets its own section
Document everything!

9. Types of Ownership
1.) Sole proprietorship
2.) Partnership
3.) Corporation

10. Sole Proprietor
One self-employed owner and manager
Success is the sole responsibility of the owner
DBA (doing business as) – permit required if a business is
going to be conducted under a name other than the business
owner’s own name.

11. Partnership
Shared ideas, shared responsibility, shared liability
Generate additional investment capital
Two or more people own a business, ownership may or may
not be equally shared

12. Corporation
Shared by 3 or more individuals who are identified by a state-
mandated charter (subject to regulations and taxation).
Incorporated – protection from liability; personal assets
protected from claims

13. Business Laws and Regulations
Local
Guidelines for parking, building codes, and so on.
State
Sales taxes, licensing, worker’s compensation, payroll taxes,
census reports
Federal
Payroll taxes, social security, unemployment compensation,
insurance, MSDS

14. Location and Facility
Does the area have a large enough population to sustain a
business?
Do you plan to be the sole operator, or do you plan to bring
other hair-removal technicians into the business?
Do you plan to lease a business that gives you room for
growth or to lease something smaller and, down the road,
vacate, and more to a larger facility?

15. Things to Consider:
Location
Floor plan
Lease
**Consider available capital.
Banks want to see in a business plan the kind of facility,
location, square footage, and leasing cost before
committing to a loan.

16. Location
Easily accessible
Easy to find with simple directions
Cleary visible
Frontage appeal, eye-catching sign
Adequate parking, safe parking
Other businesses around to attract clientele

17. Floor plan
Is the Key
Adequate square footage with handicapped accessibility.
Open to immediate reception area
Treatment rooms large enough for all equipment
Office
Storage space
Clean, attractive restrooms
Good lighting and ventilation

18. The Lease
Evaluate pros and cons
Study the leasing agreement (who pays for what)
Have a lawyer look at the agreement
New construction will need to be inspected and certificate of
occupancy issued and displayed

19. Home Businesses
Not really an option for laser techs

20. Purchasing Existing Businesses
Elicit advice from lawyer and/or accountant
Why is the business for sale?
Can the name of the business be continued for a certain time?
Will employees stay on under new ownership?

21. Purchasing Existing Business
Will the cost of leasing the premises go up? How much?
What equipment fixtures will remain?

22. Office Setup
Dispensary
Contains all supplies for services, disinfectants, autoclaves, etc.
Treatment Rooms
Walls, floors, surfaces that are easy to clean and disinfect (NO
CARPET!!!)
Uncluttered
Background music – soft and soothing

23. Phone Techniques
Always provide your name
Be friendly and courteous
If they want to discuss services in depth, invite them in for
consultation.
Offer two choices when scheduling.
NEVER put them on immediate hold.

24. Phone Techniques
Handling complaints
If the problem needs to be looked at, invite the client to
come in and be seen ASAP.
Or sometimes a home-care remedy is all that is needed.
Assure that the technician will call ASAP.

25. Booking Techniques
Appointment book versus computerized system
Appointment book less expensive
Write in pencil
Include daytime phone number to confirm appointments (1
to 3 days prior)

26. Booking Techniques
Advantages of computerized system
Stores other pertinent info
Help with stock and inventory control
Print daily schedules
Print reports
Speeds cash-out process

27. Booking Techniques
Repeated no shows
Policy for charging for appointments not cancelled within 24
hour period
Clearly posted
Mention policy at time of booking and confirmation

28. Insurance
Malpractice
Dereliction of personal duty or failure to exercise an accepted
degree of professional skill (pg. 265)
Equipment insurance – make sure YOU are covered

29. Insurance
Business owner’s liability
Covers clients or employees being injured
May also purchase fire, water, natural disaster, theft

30. Insurance
Personal disability
People who suffer major accidents that prevent them from
continuing work benefit from this coverage.

31. Service Charges
CPA can help
Calculate using variables (overhead, materials, labor cost,
acceptable fee in the area)
Timing should be considered

32. Examples of Charges
Lip - $100
Chin - $100
Full leg - $600
Half leg - $350
Arms - $200
Underarms - $225
Bikini - $200
Brazilian - $450
Back - $600

33. Advertising and Marketing
CRUCIAL!!
Well thought out and planned
This is everyone’s responsibility.

34. Referrals
Best method of advertising!
Client-referral incentive

35. Business Cards and Brochures
Attractive
Focus on the business’s philosophy
Pass out business cards!!

36. Recommendation of Additional
Services
Upselling
Client is talking about an upcoming vacation. Suggest bikini or
leg hair removal.
Cross-selling services

37. Chamber of Commerce
Mingle with local businesses
Provide help and advice

38. Better Business Bureau
Being a member indicates that a business is recognized for
reputation and service.
Offered membership after 5 years of providing quality
service, without major complaints

39. Television/Radio/Newspaper
TV – costliest
Radio – better deal, effective for areas of high
traffic/commute
Ads in art programs – support community and tax deductible
(Goodwill)

40. Mass Mailings
Reaches numerous local households and potential clients
Can be with or without a coupon

41. World Wide Web
Effective
Found using searches

42. The Yellow Pages
Most common form of advertising
New clients

43. 1.) How many types of ownership
are there? Name them.
3
Sole proprietorship
Partnership
Corporation

44. 2.) Name two state regulated items.
Taxes
Worker’s compensation
Census reports
Licensing

45. 3.) Name two federally regulated
items.
Taxes
Social security
Unemployment compensation
OSHA – guidelines like MSDS

46. 4.) What are 4 points to consider
when choosing a business location?
The floor plan
Accessibility
Visibility
Appeal
Parking
Capital

47. 5.) What are three types of insurance that are
important to have as a business owner?
Malpractice
Business owner’s liability
Personal disability

48. 6.) What are some effective
methods of advertisement?
Referrals
Business cards, brochures
TV
Radio
Newspaper
Mass mailings
Internet
Yellow pages

49. 7.) What is the BEST form of
advertisement?
WORD OF MOUTH!!!

50. 8.) When setting up your treatment
room, what should you remember?
NO carpet
Walls, floors, surfaces should be easy to clean and
disinfect
Uncluttered
Soft, soothing music

51. 9.) If someone calls because of a
complaint what are your two options?
Determine if they need to come in
If they do then invite them to come in and see the laser tech
ASAP.
If they don’t, make sure the laser tech responds ASAP to
recommend a home-care remedy.