Take a look at some of these slides that will introduce you to my 2 day seminars. Here you will learn insurance billing procedures, Marketing Strategies, IRS & Taxes, Independent Contractor /Employee hiring Rules, Medical, Legal & Insurance Terminology, Setting up your massage practice and so much more! Two days, inexpensive, tons of knowledge, and in a location of your choice. All you have to do is tell me you can pull together 14 + Attendees, you get the seminar for FREE. Let's get going for 2014!

1. WELCOME EVERYONE!!
THANK YOU FOR ATTENDING
OUR SEMINAR TODAY!!
11/29/2013
1

2. 11/29/2013
2

3. 11/29/2013
3

4. You Can Scratch With The Chickens

5. 11/29/2013
5

8. 11/29/2013
8

10. 11/29/2013
10

11. The ONLY Massage Related
Business Course That Covers
EVERYTHING from A to Z with
Starting, Building, Running, and
Maintaining Your Massage Business.

13. PRACTICE BUILDING + SET UP SUGGESTIONS
ALL ABOUT MEDICAL REFERRALS
TERMINOLOGY, Legal, Medical & Insurance
INSURANCE ACCEPTANCE & BILLING A – Z
TOOLS of the TRADE NEEDED to BEGIN

14. MARKETING , ADVERTISING & PROMOTION
+Marketing Socially & Class Participation
TAXES, The IRS & Dept. of Labor
Independent Contractor or Employee?
Ethics & HIPAA & Privacy Requirements
Question and Answer Sessions

16. Covering in depth the Following 9 Topics:









Practice Building Start –Up
Marketing, Advertising & Promotion
Independent Contractor or Employee?
Taxes & The IRS
Insurance Billing A to Z - & (FL PIP Case (if applicable)
Terminology, Medical, Legal & Insurance
Tools of the Trade
Business & Professional Ethics (Incorporated all along)
Common Sense Issues

17. PRACTICE BUILDING
SUGGESTIONS
and
IDEAS

18. LOCATION of BUSINESS
Where do you
want to be?

19. What do you need to
start your business?

20. 11/29/2013
20

21. MARKETING
ADVERTISING
PROMOTION

22. MARKETING
11/29/2013
22

23. WHAT IS MARKETING?
Marketing is letting people know who
and where you are.
Marketing is making people aware you
have a product or service.
Marketing is not only obtaining new
clients but doing things that keep them
coming back to you.

24. There Are Only Three Ways
to Grow a Business
Did you know that there are only three ways
to grow a business?
1. Increase the number of customers.
2. Increase the average transaction value.
3. Increase the frequency of repurchase or
return of customers

25. KEEP IT SIMPLE
Important marketing "secret“
When it comes to selling, keep it simple.
Stick to the Basics
If what you are doing works, don’t change it!!
If it is not working, change your course of action!!

26. ADVERTISING

27. WHAT IS ADVERTISING ?
Advertising is placing ads in journals,
newspapers, magazines and other
outlets.
It is placing ads or information on the
air, websites, billboards, benches, etc.
Advertising is rewarding someone to tell
others about you and your services

28. PROMOTION

29. WHAT IS PROMOTION?
Promotion Can be Fun & Easy
Sharing, Showing, Caring
 Intro Letter to Doctors
 Welcome package to ALL
 Client Newsletters
 Client Surveys
 Creative Business Cards
 Subtle Marketing Strategies

29

30. RETAIN THE CLIENTS YOU DO GET
It’s Been Said That 90% of
time and money goes into
trying to get new clients.
That is why it’s important to do
what you can to retain those you
have and promote from within.

31. DON’T BUILD A BUSINESS!
Build a Reputation
&
Your Business Builds Itself
11/29/2013
31

32. 11/29/2013
32

33. WHAT ARE YOU?
What are those working for you?

Are YOU an Independent Contractor?

Are YOU an Employee?

Are YOU Self –Employed?

34. Who Is An
Independent Contractor?


The general rule is that the payer, has
the right to control or direct only the
result of the work done by an
independent contractor
and not the means and methods of
accomplishing the result.

35. WHO IS AN EMPLOYEE?


Employee has their taxes paid by employer
paying 50% (7.65).
The other 50% (7.65) of every dollar is taken
from employee’s wages.

36. Type of Relationship

Type of Relationship – Facts that show the
type of relationship include:

Written contracts describing the relationship
the parties intended to create

Whether the worker is provided with
employee-type benefits

37. Contractor AGREEMENT


You Should Have an Written
Independent Contractor Agreement to
Protect All Parties Involved.
Should be Written as a Win Win Situation
for All Involved

38. Caution:


If you incorrectly classify an employee as an
independent contractor, you can be held
liable for employment taxes for that worker,
plus penalties and interest.
PLUS BOTH IRS and Dept of Labor, (if I/C is
reassessed as employee) can make you pay back due
FUTA, SS & Medicare Taxes and Worker’s
Compensation if applicable.

39. “NOT THE IRS AGAIN!!”

40. TAXES ARE AN INTEGRAL PART
OF OPERATING A BUSINESS

41. TAXES, TAXES, TAXES
ALL SORTS OF TAXES
Do You Know Them All?

42. TAXES and YOUR RIGHTS!
“Anyone may arrange his affairs so that his taxes shall be as
low as possible; he is not bound to choose that pattern
which best pays the treasury. There is not even a patriotic
duty to increase one's taxes.
Over and over again the Courts have said that there is
nothing sinister in so arranging affairs as to keep taxes as
low as possible. Everyone does it, rich and poor alike and all
do right, for nobody owes any public duty to pay more than
the law demands.“
~Judge Learned Hand-U.S. Supreme Court Justice

43. It’s Your Money, Hang On To It,
By Better Understanding Taxes

44. “To Avoid is Legal,
to Evade is Illegal”
So plan to avoid paying taxes
by early planning and preparation.

45. What Can I Deduct?
To be deductible, a business expense
must be both ordinary and necessary.
An ordinary expense is one that is common and
accepted in your trade or business. A necessary
expense is one that is helpful and appropriate for your
trade or business. An expense does not have to be
indispensable to be considered necessary.

46. THREE WAYS
TO INVITE AN AUDIT
By Wallet Pop on AOL

Not Showing All of Your Income

Filing a Small Business Loss, When Hobby

Claiming a Home Office Incorrectly

47. Audit Free Tips

File at deadline date or extend to Oct. 15th But
always pay due amounts by April 15th.

Flag potential problem areas in your return
yourself. Send questionable deduction receipts
with the return so the IRS can check & move on.

Sign and date your return, be sure SS# is correct.

Research tax information, stay informed!

48. BUSINESS & PROFESSIONAL
ETHICS
Definition of Ethical –
“Being in accordance with the accepted principle of right
and wrong that govern the conduct of the profession.”
FSMTA-NCBTMB –AMTA-ABMP
All have ethical standards to abide by

49. 11/29/2013
49

50. ACCEPTING
INSURANCE CLIENTS
for
PAYMENT of SERVICES

51. To help those needing therapy
 Help those who cannot afford it
 To increase your income
 Build Independence & Freedom
 Build a future of your own…
 Referrals come more often
 If you don’t your competition will!


52. 11/29/2013
52

53. 
$30.00 each 15 minutes /units, times 4 units (or
one hour) equals $120.00

At an average of $120.00 Per Visit

Times 4 Patient Visits a Day

Equals $480.00 a Day

Times 5 Days a Week (20 Patient Visits a Week)

54. 
Equals $ 2,400.00 a Week

Times 4 Weeks a Month

Equals $ 9,600.00 a Month

50 Weeks a Year Totals $120,000 A Year !

DO YOU THINK IT’S WORTH IT ?
54

55. 1.
2.
3.
4.
5.
6.
7.
8.
9.
Advanced Preparation
Patient Welcoming /Patient Interview
Paperwork / Signatures
Authorization /Verification of Coverage
Treating the Patient
Documenting the Treatment
Submitting the Claims
Recording payments and balances due
Collections if necessary
55

56. •
•
•
•
•
•
•
•
•
KNOW THE PLAYERS
PLAY TO WIN
KNOW THE RULES
STICK TO RULES
ACCEPT A CHALLENGE
WIN Some LOSE Some
CUT YOUR LOSSES
MOVE ON TO NEXT!
GET AWAY & BEGIN ANEW
56

57. 11/29/2013
57

60. 11/29/2013
60

61. 100 terms in Insurance Manual
 INSURED
 ADJUSTER
 PROVIDER
 ERISA
 PRESCRIPTION
 1500
Claim Form
 VERIFICATION
 AUTHORIZATION

62. 
Tools of the trade, what you’ll need

Advanced preparation of Files / Folders

Know what types of cases to accept

Know & understand terminology & where to
find definitions; (Legal, Medical, & Insurance)
62

63. 






PHONE
FAX MACHINE
COPY MACHINE
ACCEPT CREDIT CARDS
OFFICE FILES /FOLDERS
LOCKING FILE CABINET
OFFICE SUPPLIES
 INSURANCE
MANUAL
With All FORMS, CODES
& GUIDELINES
11/29/2013
63

65. 11/29/2013
65

66. 11/29/2013
66

68. 
Insurance Billing Procedures

Practice Building

Marketing Strategies

IRS & Taxes

Independent Contractors vs Employees

Business & Professional Ethics & More!!!

69. 11/29/2013
69

70. 11/29/2013
70

71. 



11/29/2013
You can now have all
you need to run your
business wrapped
around your little finger
or on key chain.
 How cool is that?
Easily identifiable!
Always handy!
FSMTA Special $78.00!
71

72. Your
Complete
Office
All in One!
11/29/2013
72

73. 11/29/2013
73

74. 11/29/2013
74

75. 11/29/2013
75

76. 11/29/2013
76

77. 11/29/2013
77

78. 11/29/2013

79. Many Easy Ways –
Don’t Rent or Buy a Machine!!
PAY PAL/ Square
Authorize.net Gateway
FIRST DATA MERCHANT SERVICES
CONTACT: HENRY HAUNG
PH: 1- 877-457-2615
Option #1 Ext # 6931
Tell him you heard of him in my class!!
79

80. 11/29/2013
80

86. 11/29/2013
86

87. ACCEPTING
INSURANCE
FOR
REIMBURSEMENT

89. 89

91. 
My opinion: This sort of plan is
not fair to providers
Because Insurance Companies
Establish Your Fees and More….

Examples of this sort of
program is, American Specialty
Network, Oxford, Healthways

93. 
Check Your State’s
Requirements

12 No Fault States!

Submit Bills Timely

Can Make a lot of $$

Can Lose a lot of $$

94. •
INJURED
WORKER
•
ADJUSTER
•
AUTHORIZATION
•
CODES
•
FEES

96. 11/29/2013
96

97. 11/29/2013
97

98. 11/29/2013
98

99. 11/29/2013
99

100. 11/29/2013
100

101. 11/29/2013
101

102. 11/29/2013
102

103. 11/29/2013
103

104. 11/29/2013
104

106. FORMS YOU WILL NEED

107. FORMS ARE BROKEN DOWN INTO
FIVE (5) CATEGORIES
1.
Patient Orientation / Initial Evaluation /Intake Forms
2.
Insurance Company Contact Form
3.
Documentation Forms
4.
1500 Claim or Billing Form
5.
Collection Forms

109. 11/29/2013
109

110. 11/29/2013
110

111. 11/29/2013
111

112. 11/29/2013
112

113. 11/29/2013
113

114. 11/29/2013
114

115. 11/29/2013
115

116. 11/29/2013
116

117. 






Codes (DX & CPT)
All About Fees
Documenting Legally & Safely
Successfully Interviewing a Patient
Completing Claim Forms
Correctly Submitting Claim Forms
And so much more on EACH Subject that is
covered thoroughly in live seminar or in my 27 CE
Home Study Course which can be found on
www.massageinsurancebilling.com
117

119. 11/29/2013
119