Description of mobile business

1. The definition
of mobile
business
Lecture 1

2. Way back in 1999 …
• Popular saying: “If you
are NOT IN E-BUSINESS,
you are OUT OF
BUSINESS”
• Common belief: .COM
or E- automatically
means passport to
getting millions

3. And then in 2000 …
• Burst of INTERNET
BUBBLE
• Intense PESSIMISM
instead of previous
hype
• Headings of the type “E-
BUSINESS IS DEAD” all
over

4. Finally, where is
E-Business now?
• The majority of companies are using
Internet/Intranet in some way
• New services keep on emerging on the Net (Internet
banking, vehicle tracking and monitoring systems,
etc.)
• E-business silently but firmly pushes itself into our
life in the form a natural supplement to traditional
business processes
• You don’t have to shout about e-business anymore –
IT IS JUST HERE

5. Mobile business concept
• In general, the main concept of m-
business is moving enterprises’ critical
business to the point of sale and service,
or even closer to the point of consumers.

6. Motivations for M-Business
• competition for flexibility in conducting business;
• extending functionality and service to the
business point;
• convenience of employees;
• comfort of consumers;
• better satisfaction;
• quality improvements;
• personalization;
• localization of business.
• revenue increase
• market gain

7. Definition
• M-Business is “the application
infrastructure required to maintain
business relationships and sell
information, services, and commodities
by means of the mobile devices”
Kalakota and Robinson (2001)

8. Variety of M-Business
application areas
• M-commerce – fast
transactions
• Introduction of mobile
channels to company internal
processes
• Mobile marketing
• Mobile CRM
$ $
$

9. Technology environment for
M-Business services
• Instant messaging – most
popular media
• SMS – still live technology
• HTTP transactions over 5G
• Android and iOS applications for
mobile devices
• Web service architecture

10. Infrastructure of
M-Business
• Mobile Devices
– Currently, devices used in m-business are
wireless handheld computers, laptops, PDAs,
tablet PCs, smart phones
• Wireless Networks
– Fifth-generation (5G) wireless networks that
provide high-speed download and upload rate.
The speed of transmission in these networks
using mobile devices is at the level of DSL
connections

11. Increasing number of
public M-Services
• M-entertainment (logos, ringtones, mobile games)
• M-info (yellow pages, stock exchange, accounting
information)
• M-office (mobile e-mail, reminders, group
messaging)
• M-payments (payments for parking, vending,
tickets)
• M-banking (all major banks in Lithuania offer SMS or
WAP banking services)
• M-self-services (info channel subscription, service
configuration, etc.)
• M-security (mobile car tracking, house security, etc.)

12. IS transformation to
M-Business so simple?
• It would be not less than an illusion, if
one considered the transition from
traditional or E-Business to M-Business
as just shifting from a wired environment
to wireless communication and
networking.

13. Issues about implementation
of M-Business
• How well are M-Business opportunities studied?
• How much Business Process Reengineering, ERP
system changes, and customer relationship
management is required to go mobile?
• What is expected from m-business, direct profit, or
quality of service?
• How much patience is needed before harvesting
the first fruits of benefit?
• Are the employees ready to go mobile, or will they
resist against?
From business’s perspective:

14. Issues about implementation
of M-Business
• What will happen with the existing IT
infrastructure?
• How carefully are the problems of interfacing,
integration, and legacy systems studied?
• While going mobile, an important challenge is
security of M-Business—is this issue studied?
• How well are the connectivity and management of
mobile devices, security, and updates issues
studied?
From technology perspective:

15. Issues about implementation
of M-Business
• What is the impact of M-Business on consumers?
• Is the transition for consumers straightforward or
painful?
From consumer’s perspective:

16. Issues about implementation
of M-Business
• Should the business mobilize a few employees or
the whole enterprise?
• How much it will cost for an enterprise with tens
of thousands of employees?
• What is the price and benefit of a mobile
employee (m-employee)?
Transition cost: