Mobile commerce was first introduced in 1997 when two Coca Cola vending machines in Finland enabled purchases via mobile phones. Since then, m-commerce has grown to include services like mobile ticketing, money transfers, content purchases, information services, banking, browsing, and marketing via mobile devices like phones, PDAs, and smartphones. Some key applications include airline, cinema, and railway ticketing as well as mobile banking services. Location-based services are also an important part of m-commerce, allowing merchants to provide local deals and offers to customers based on their location.

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Mobile Commerce

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Mobile Commerce
MCommerce
Buying/Selling
Payments

3.  Mobile Commerce Services were first delivered in 1997.
 When the first two mobile-phone enabled Coca Cola vending machines were
installed in the Helsinki area in Finland.
 M-Commerce server developed in late 1997
 By Kevin Duffey at Logica.
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History

4. M – Commerce is the ability to conduct Commerce using a mobile device such as :
 Mobile Phone
 Personal Digital Assistants(PDA)
 Smart phones
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Overview

5. Mobile ticketing
Mobile Money Transfer
Content purchase and delivery
Information services
Mobile banking
Mobile Browsing
Mobile Purchase
Mobile marketing and advertising
Services and Applications

6. Process that can pay, order, obtain and validate tickets
Tickets can be booked and cancelled on the mobile phone with the use of applications.
Delivery of tickets by SMS/MMS notification
Airline Ticketing
Cinema Ticketing
Railway Ticketing
Concert Ticketing
Consumer voucher distribution
Mobile Ticketing

7. Refers to payment services
Ex. BPI
Mobile Money Transfer

8. Purchase and delivery mainly consist ringtones, wallpapers and games application
Ex. Downloading games and application in App store and Play Store.
Content purchase and delivery

9. News
Sports
Traffic Reporting
Weather forecasting
Information Services

10. Mobile Banking Services are:
Mini-statements and checking of account history
Checking the balance
Recent transactions
PIN provision, Change of PIN and reminder over the Internet
Cash-in, cash-out transactions on an ATM
Mobile Banking

11. Mobile Banking Services are:
Mini-statements and checking of account history
Checking the balance
Recent transactions
PIN provision, Change of PIN and reminder over the Internet
Cash-in, cash-out transactions on an ATM
Mobile Banking

12. The location of the mobile phone user is an important piece of information used during Mobile
Commerce or M-Commerce transactions.
Knowing the location of the user allows for location-based services such as:
1. Local discount offers
2. Tracking and monitoring of people
Location-based services

13. Some merchants provide mobile websites that are customized for the smaller screen
and limited user interface of a mobile device.
Ex. Lazada, Ebay, OLX.
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Mobile Purchase

14. Types of M-marketing and advertising:
• Mobile Web Poster
• SMS advertising
• MMS advertising
• Mobile games
• Mobile videos
• Audio Advertisements
Mobile Marketing and Advertising

15.  Advantages of M-Commerce are:
• Portability
• Instant connectivity
• Mobility
• Personalization
• Localization
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Advantages

16. Small screens of most devices still limit types of file and data transfer (i.e. streaming videos, etc.)
 Use of graphics limited
 User interface is often difficult to learn how to use
 Speed
 Limited storage capacity of devices
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Disadvantages