2. Introduction
What is COMMERCE?
Commerce is a division of trade or production which
deals with the EXCHANGE OF ECONOMIC VALUES from
producer to final consumer.
It comproise the trading of economic value such as
goods , services , information or money between two or
more entities.
3. WHAT IS M-COMMERCE
M-commerce is the buying and selling of goods and
services through wireless handheld devices.
M-commerce is the process of paying for services
using a mobile phone or personal organizer.
Use of mobile devices to-
1.transact
2.communicate
3.entertain
4. MOBILE COMMERCE
Is the ability to conduct commerce using a mobile device
Such as:
Mobile phone
Personal digital assistant in short PDA
Smartphone
* In simple terms:-
M-COMMERCE= E-COMMERCE=WIRELESS WEB
5. HISTORY
Mobile commerce services were first delivered in 1997.
The first two mobile phone enabled coca cola vending machines were
installed in the Helsinki area in Finland.
The machines accepted payment via SMS text messages.
The first mobile phone based banking service was launched in1997 by Me rita
Bank of Finland also using SMS.
The M-commerce server developed in late 1997by Kevin Duffey at Logica.
Since the launch of the iPhone mobile commerce has moved away from SMS
systems and into actual applications.
6. MOBILE COMMERCE FROM
CUSTOMERS POINT OF VIEW
The customer wants to access information ,goods and services any time
and in any place on his mobile device.
He can use his mobile device to purchase tickets for events or public
transport ,pay for parking, download content and even order books and
CDs.
He should be offered appropriate payment methods.
7. DIFFERENCE BETWEEN E-COMMERCE &M-
COMMERCE
M-commerce and E-commerce are
business transaction done online.
M-commerce stands for mobile
commerce while e-commerce stands for
electronic commerce.
M-commerce uses mobile devices for
commercial transaction while e-
commerce uses computers.
8. CONTINUED
M-commerce is available anyplace you go,
even if there is no internet. For e-commerce
,you need to go to place there is Internet to
access your online transactions.
M-commerce is very handy andeasy to carry
while e-commerce you cannot always bring
with you , your computer or laptop
anywhere.
M-commerce however is costly compared to
e-commerce.
9. ATTRIBUTES OF M-COMMERCE
Ubiquity: it means being everywhere, especially at
the same time.
Convenience and capabilities : having a mobile
device increase the convenience of
communication. the physical size remains small and
cost is affordable.
Interactivity: mobile systems allows for fast easy
interactions eg , via twitter , tablets.
Personalization: mobile devices are personal
devices.
10. SERVICES AND APPLICATIONS
Mobile ticketing
Mobile money transfer
Content purchase and delivery
Information services
Mobile payments
Mobile marketing
11. MOBILE TICKETING
Mobile ticketing is the process where the customers can order, pay
for, obtain and validate tickets from any location and at any time
using mobile phones.
Tickets can be booked and cancelled on the mobile device with
the help of simple application downloads.
Delivery of tickets to mobile phones can be done in the form of a
SMS .
Airline ticketing ,railway and bus ticketing, event ticketing can be
done.
12. MOBILE MONEY TRANSFER
Mobile money transfer refers to payment
services which are performed by using a
mobile phone
By using this service we can transfer
money from one person to other using
mobile phone.
13. CONTENT PURCHASE
Subscription apps are extremely popular
on mobile , most commonly with music
and videos like Netflix and spotify
Users pay a subscription fee and then can
access an entire library of content from
the mobile app.
14. INFORMATION SERVICES
A wide variety of information services can be
delivered to mobile phone users in much the
same way as it is delivered to PCs. These services
include:
News
Stock update
Sports scores
Traffic reporting
15. MOBILE PAYMENTS
M-commerce payment services and
applications such as google pay , Paytm ,
Bharat pe and several others allows user-
friendly access to transaction and make
payments easier and faster.
These caseless methods have become
increasingly popular. Its even being used
by vendors.
16. MOBILE MARKETING
If you operate a store m-commerce can
help you gain more customers .
It can use an application to notify the
consumers about the sale.
To entice more clients , you can create
online coupons .
17. ADVANTAGES
Convenience – m-commerce offer convenience ,
allowing customers to shop on the go and make
purchases with a few taps on their devices.
Increased sales and revenue – business that
embrace m-commerce typically see an increase in
sales because mobile platforms attract a large
customer base.
Personalisation – mobile apps can collect user data
and make personalised recommendation, tailoring
the shopping experience to individual preferences.
