M-commerce is reshaping industries by fueling a 150% increase in mobile retail revenues from 2017-2019. It allows purchasing through mobile devices like smartphones. It is growing faster than e-commerce as mobile devices have replaced computers and enable purchasing anywhere. Over half of digital retail revenues are expected to come from m-commerce this year. M-commerce provides banking, advertising, games, entertainment, and location-based services through mobile apps to engage customers and drive sales. It creates a convenient purchasing experience for customers and new opportunities for businesses.

1. WHAT IS THE ROLE OF M-COMMERCE AND HOW IS IT RESHAPING
THE INDUSTRY?

2. ➤ In 2019, U.S. mobile retail revenues are expected to amount to 267.47 billion
U.S. dollars – up more than 150% from 156.28 billion U.S. dollars in 2017
(according to Statista). Mobile commerce has captured global markets by
providing services in major revenue sectors which were previously non-digitized.
➤ However, experts say that this growth is just the tip of the iceberg. In order to
understand the outlook of the M-commerce industry, let us first consider some
basics.

3. WHAT IS M-COMMERCE?
➤ Mobile commerce is the process of
buying and selling goods and services
through electronic, wireless devices.
This can include anything from
personal digital assistants to
smartphones to tablets and even
wearables like smartwatches. In the
simplest of terms, M-commerce can
be defined as sales of goods and
services via mobile devices. This is the
next generation of e-commerce!

4. Mobile commerce is a quickly growing subgroup of e-commerce. Let me explain. If you were
paying attention during the last decade, people used online websites to buy products and
services. Today, people are drifting towards wireless technology. With the rise of concepts like
the Internet of Things, On-Demand Services and Cross-Platform Marketing, Mobile software,
products and services are starting to blend seamlessly with daily aspects of our very lives!
Today, people can barely walk down a single block without using their mobile phone – so you
can see why concepts like mobile and close-range marketing are so powerful for driving sales.
If people are using mobile more and mobile platforms are so seamless for marketing, then the
next logical step is obviously to put up M-commerce platforms so people can actually buy
stuff!

5. ROLE OF M-COMMERCE
➤ Due to rapidly changing technology, the demand for M-commerce has increased faster
than that for e-commerce. Where previously, people were shackled to clunky computers,
today, a consumer in any corner of the world person can book tickets, pay bills, purchase
products and literally do anything you can imagine using location-based M-Commerce
services!
➤ Look at all of this from the perspective of M-commerce service providers. This is a huge
opportunity for small, medium and large businesses to cash in on! Tech analysts have
forecasted that in the coming year itself, over half of the digital retail revenues will be
earned through m-commerce. This makes sense because even the advertiser and
marketers are sitting up and taking notice of M-commerce platforms such as Instagram for
Business or Shopify. One thing we want to point out though. Marketing isn’t just mobile
responsive web platforms like Instagram or spotify, Mobile is an emerging platform for a
slew of marketing activities which could include anything from Mobile games to Web
Posters to SMS Advertising to Mobile Audio and Video MMS Advertising. Let us take a
detailed look at M-commerce services to help you understand better.

6. TYPES OF SERVICES PROVIDED BY M-COMMERCE
➤ Mobile commerce plays an important role by providing services through various
applications such as:
➤ 95% of mobile internet users look up local information on their phones for the purpose of
calling or visiting a business. Wireless technology enables advertisers to target
smartphone users at any time or place. By identifying user’s current location businesses
can engage and retain the users through proximity marketing, push-notifications, and
customized messages.
WIRELESS ADVERTISING AND RETAILING

7. BANKING AND FINANCIAL SERVICES
➤ M-commerce has fueled the
emergence of a cashless economy by
allowing the users to transfer funds
between accounts and receive
information related to their accounts
from financial institutions or banks.
More recently, M-commerce has also
established itself in stock-trading
services and money management.
What this means for businesses is that
it is much easier for their customers to
purchase online.

8. GAMES AND ENTERTAINMENT
➤ Another way M-commerce
applications target people is through
push notifications from entertainment
apps such as games, video streaming
platforms or music platforms. Since
users are likely to be playing games,
listening to music or watching videos
with focused attention, targeting
these users at the right time could
lead to increased sales for businesses.

9. LOCATION-BASED SERVICES
➤ M-commerce has made it ridiculously
easy to provide location-based
services to the customers. Today,
hyperlocal targeting can be done
through mobile devices that allow
users to find the services available at
the nearest location. What this means
for businesses is that the span of time
between a consumer considering the
product or services and making a
purchase has been significantly
shortened!

10. ➤ M-commerce is an emerging platform for businesses to provide services at the
intersection of the consumer’s need identification and financial convenience! By
making the payment process hassle-free, reaching consumers where they are,
and shortening the sales process, M-commerce applications have created a win-
win situation for both consumers seeking convenience in the purchasing
experience and businesses wanting to cater to these consumers’ needs.
➤ Are you planning to enable m-commerce for your business or startup? Please
contact us to get a free quote for your requirements and we can develop the
right m-commerce solution for you.

11. Thank You!