This presentation highlights Characteristics of Luxury Products
and comparison of 2 luxury brands, Gucci and Louis Vuitton with respect to: PESTLE Analysis, 5 force model, SWOT etc.
ouis Vuitton Malletier – commonly referred to as Louis Vuitton (French: [lwi vɥitɔ̃], commonly /ˈluːiː viːˈtɒn/), or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most of its products - this ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.[2][3]
ouis Vuitton Malletier – commonly referred to as Louis Vuitton (French: [lwi vɥitɔ̃], commonly /ˈluːiː viːˈtɒn/), or shortened to LV – is a French fashion house founded in 1854 by Louis Vuitton. The label is well known for its LV monogram, which is featured on most of its products - this ranging from luxury trunks and leather goods to ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.[2][3]
Gucci- Social Media Marketing Strategies using Internet & social networking s...Kriti Sangar
This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!
An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide.
For more details:- https://myassignmenthelp.com/case-study/nike-swot-pest-analysis-case-study.html
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
Gucci- Social Media Marketing Strategies using Internet & social networking s...Kriti Sangar
This ppt describes the usage of social networking sites being used by Gucci worldwide to market it self. Gucci is present on almost all the social networking sites like Twitter, Facebook, LinkedIn, eBlogger & what not! This ppt has been made with a lot of detailed & extensive research & I hope this helps other researchers as well & provides valuable Information to all. Cheers!
An American multinational corporation, Nike, Inc. is one of the most leading brands which designs, develops and sells footwear, apparel, accessories, equipment and other services worldwide.
For more details:- https://myassignmenthelp.com/case-study/nike-swot-pest-analysis-case-study.html
Critical and in-depth analysis of the brand and its characteristics with particular emphasis on the strategy adopted by the new Artistic Director Alessandro Michele.
Key points:
- Why is Gucci a disruptive brand? (3 main pillars)
- Why is Gucci a luxury brand?
- Analysis of the narrative and of the brand contract;
- Further recommendations.
Luxury and Cosmetics Market and Consumer Trends Chris Cadden
"Increase the digital effort — Luxury companies are behind in an increasingly digital world. New technology has changed the way companies do business, providing new communication channels, with buying behaviors evolving and the emergence of a new segment, the “millennials.” Immediacy is key, so there is a constant need to innovate within the digital world, which seems to contrast with the exclusivity known for its pole position at the core of the luxury market. Luxury brands have to manage dual aspects; namely to maintain their heritage and create long-term value while responding to consumers’ expectations and trying to offer instant gratification. Without innovation companies are risking losing ground to more dynamic, digitally savvy players." -Roberto Bonacina
An overview presentation about LVMH holding with some brief financial information. Initially prepared as you have to guess what the company is during first few slides based on given information.
This is a project that I did while on exchange in Paris, France. The project is an analysis on the Luxury Goods Industry and the Globalization opportunities/challenges it is facing.
Written in 1960, the article revolutionized the thought processes of business managers who were narrowly focused on the products they sold—they were short-sighted or myopic, as Levitt calls it.
It is important to define an industry by asking a simple question—“what business are we in?
To ensure growth, companies must define their business properly based on customer needs and desires. Businesses are actually customer satisfying institutions/entities.
my·o·pi·a
lack of imagination, foresight, or intellectual insight
International business final project on Burberry Farah Sadiq Khan
An international brand/business analysis of Burberry.Burberry is one of the leading British luxurious clothing brand, having a great iconic history of about 200 years.
S P JAIN HOSTS THE 3RD EDITION OF ANNUAL HR CONCLAVE 2013 IN DUBAIPrajakta Talathi
The article describes the synopsis of the Annual HR Conclave hosted by SP Jain School of Global Management.
There were 2 panel discussions:
Panel Discussion 1 – ‘Innovation, the differentiator in engaging talent’
Panel Discussion 2 – ‘Strategies for motivating and retaining talent’
THE AMAZING RACE – GETTING TO KNOW SINGAPORE IN A DYNAMIC STYLEPrajakta Talathi
An article written by me for SP Jain School of Global Management website published at the link: http://www.spjain.org/The-Amazing-Race-Getting-to-know-Singapore-in-a-dynamic-style.aspx
Mc Donald's: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Mc Donald's.
STARBUCKS: DELIVERING CUSTOMER EXPERIENCE.
This report consists of various analysis frameworks / models used to analyse the customer experience at Starbucks.
Product Marketing and Management for Fair and Lovely Max FairnessPrajakta Talathi
This assignment report analyses the market issues for the Brand Product – Fair and Lovely Max Fairness using different Marketing Tools and Techniques. It also suggests a Marketing Plan and a Marketing Strategy for F&L Max Fairness.
Comprehensive Learning Note comprising of:
Performance Analysis
Past Decisions and Implications
Comparison of Key Metrics
Trends and Scenarios
Indicators (Lead and Lag)
Learning Experience
Advertising and Communication Strategy for Indian Women to generate desire to buy Chevrolet Volt. Presentation discusses the target audience, mood board and communication strategy.
Integrated Marketing Concepts for the Coca Cola Ad. The ad (Uploaded at the link: https://youtu.be/9ixBdSPAI4s) was created as an improvisation of Coca Cola ad (Uploaded at the link: https://youtu.be/zlA9tXYxD8g). Analysis of new improvised ads using the parameters such as product, objectives, target audience, advertising strategy, ads description, mood board, etc.
Retail strategy for Global brand of authentic Italian food and recipes. Analysed and observed Eataly outlet at Dubai Mall. Recommended strategies for customer attraction and retention.
Social landscape of Kingdom Saudi Arabia:
Demography, Key Indices, Income Distribution, Education, Healthcare, Culture, Nitaqat, Religion, Culture Tips, Labour, Kafala, Hafiz, Social Welfare, Corporate Social Responsibility (CSR), Outlook
This presentation contains the following for Eileen Fisher, Retail Fashion Brand:
Problem Statement
Decisions to be Made
Company Introduction
POP and POD
Competitive Advantage
Brand Elements
Re-positioning Strategy
Keller Model
ART GALLERY DISPLAY SYSTEM.
Art Gallery Display Systems is a complete range of components required by an artist or the owner of the artwork to display it.
Leading Brands
Why are these Brands the Leading Brands?
KANO’S MODEL
La transidentité, un sujet qui fractionne les FrançaisIpsos France
Ipsos, l’une des principales sociétés mondiales d’études de marché dévoile les résultats de son étude Ipsos Global Advisor “Pride 2024”. De ses débuts aux Etats-Unis et désormais dans de très nombreux pays, le mois de juin est traditionnellement consacré aux « Marches des Fiertés » et à des événements festifs autour du concept de Pride. A cette occasion, Ipsos a réalisé une enquête dans vingt-six pays dressant plusieurs constats. Les clivages des opinions entre générations s’accentuent tandis que le soutien à des mesures sociétales et d’inclusion en faveur des LGBT+ notamment transgenres continue de s’effriter.
Is your favorite ring slipping and sliding on your finger? You're not alone. Must Read this Guide on What To Do If Your Ring Is Too Big as shared by the experts of Andrews Jewelers.
Johnny Depp Long Hair: A Signature Look Through the Yearsgreendigital
Johnny Depp, synonymous with eclectic roles and unparalleled acting prowess. has also been a significant figure in fashion and style. Johnny Depp long hair is a distinctive trademark among the various elements that define his unique persona. This article delves into the evolution, impact. and cultural significance of Johnny Depp long hair. exploring how it has contributed to his iconic status.
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Introduction
Johnny Depp is an actor known for his chameleon-like ability to transform into a wide range of characters. from the eccentric Captain Jack Sparrow in "Pirates of the Caribbean" to the introspective Edward Scissorhands. His long hair is one constant throughout his evolving roles and public appearances. Johnny Depp long hair is not a style choice but a significant aspect of his identity. contributing to his allure and mystique. This article explores the journey and significance of Johnny Depp long hair. highlighting how it has become integral to his brand.
The Early Years: A Budding Star with Signature Locks
1980s: The Rise of a Young Heartthrob
Johnny Depp's journey in Hollywood began in the 1980s. with his breakout role in the television series "21 Jump Street." During this time, his hair was short, but it was already clear that Depp had a penchant for unique and edgy styles. By the decade's end, Depp started experimenting with longer hair. setting the stage for a lifelong signature.
1990s: From Heartthrob to Icon
The 1990s were transformative for Johnny Depp his career and personal style. Films like "Edward Scissorhands" (1990) and "Benny & Joon" (1993) saw Depp sporting various hair lengths and styles. But, his long, unkempt hair in "What's Eating Gilbert Grape" (1993) began to draw significant attention. This period marked the beginning of Johnny Depp long hair. which became a defining feature of his image.
The Iconic Roles: Hair as a Character Element
Edward Scissorhands (1990)
In "Edward Scissorhands," Johnny Depp's character had a wild and mane that complemented his ethereal and misunderstood persona. This role showcased how long hair Johnny Depp could enhance a character's depth and mystery.
Captain Jack Sparrow: The Pirate with Flowing Locks
One of Johnny Depp's iconic roles is Captain Jack Sparrow from the "Pirates of the Caribbean" series. Sparrow's long, dreadlocked hair symbolised his rebellious and unpredictable nature. The character's look, complete with beads and trinkets woven into his hair. was a collaboration between Depp and the film's costume designers. This style became iconic and influenced fashion trends and Halloween costumes worldwide.
Other Memorable Characters
Depp's long hair has also been featured in other roles, such as Ichabod Crane in "Sleepy Hollow" (1999). and Roux in "Chocolat" (2000). In these films, his hair added a layer of authenticity and depth to his characters. proving that Johnny Depp with long hair is more than a style—it's a storytelling tool.
Off-Screen Influenc
From Stress to Success How Oakland's Corporate Wellness Programs are Cultivat...Kitchen on Fire
Discover how Oakland's innovative corporate wellness initiatives are transforming workplace culture, nurturing the well-being of employees, and fostering a thriving environment. From comprehensive mental health support to flexible work arrangements and holistic wellness workshops, these programs are empowering individuals to navigate stress effectively, leading to increased productivity, satisfaction, and overall success.
What Makes Candle Making The Ultimate Bachelorette CelebrationWick & Pour
The above-discussed factors are the reason behind an increasing number of millennials opting for candle making events to celebrate their bachelorette. If you are in search of any theme for your bachelorette then do opt for a candle making session to make your celebration memorable for everyone involved.
3. PESTLE Analysis
Political
Law and security processes to be considered
Certification and product forms
Taxes to export and import luxury goods
Economic
Industry not affected by the crisis
Growing market with rising incomes
Consumption rising in growing economies
Social
Concept of power and superiority
Creation of charities and giving back to the society
4. PESTLE Analysis
Technology
High weightage given to R&D, new technologies of production and raw material sourcing
Promotion of the brand
Legal
Patents
Intellectual property for creation of sign and symbol of the brand
Placement of stores
Décor and organization of the store
Environment
Luxury goods do not adopt their products and trends to the new aspects of the environment
5.
6. Threat of new entrants : HIGH
Brand loyalty
Scale Economies
Capital Requirement
Potential Retaliation from existing
brands/companies
Threat of substitutes : MODERATE
Price of substitutes
Quality of substitutes
Switching costs to customers
7. Buyers Bargaining Power : LOW
Number of buyers relative to suppliers
Level of dependence on a buyer
Switching costs
Possibility of buyers vertical integration
Suppliers Bargaining Power : MODERATE
Number of suppliers relative to buyers
Level of dependence on a supplier
Switching Costs
Possibility of suppliers vertical integration
Effective Substitutes
Rivalry among existing companies : HIGH
Competitive Structure
Demand Condition
Exit Barriers
8. • House of Gucci is an Italian fashion label
• Known for Accessories and Clothing
• Since 1921
• Family repercussions – Quickly grew out of it –
Now owned by Pinault-Printemps-Redoute (PPR)
• Ranked 8th by Forbes
• Brand value: $9.45 billion
9. STRENGTH
• Widely Available (DoS)
• Unaffected by economic crisis
• Diversified and wide product
range
• Public relation
WEAKNESS
• Instability of management
• Financial base is weak and
alarming
• Mass producer of prestigious
goods
OPPORTUNITIES
• Mergers & acquisitions
• Sustainability
• Diversification in Wine and
Spirits
• Emerging luxury markets in
Asia
THREATS
• Counterfeiting
• Strong Competition
10. • French fashion company
• Since 1854
• Most Valuable Luxury Brand
• Known for Leather Goods
• Monogram and Damier canvases
• Department stores and boutiques
• Brand value:$23.58 billion
11. STRENGTH
• Brand name
• Experience
• Premium quality
• Public relation
WEAKNESS
• Diversification
• Conflict of interest
• Sensitive to economy
OPPORTUNITIES
• Mergers & acquisitions
• New consumer trends
• Emerging markets - Asia
THREATS
• Competition
• Consumer taste change