This document analyzes LVMH's strategy and discusses recommendations. It summarizes LVMH's focus on emerging markets, watches, hotels, and product diversification. It also discusses their acquisition and integration strategy, brand image and loyalty, customer experience, quality, range of products, distribution network, industry growth, marketing, and innovation. Key success factors include the use of new technologies, e-commerce, direct operations, mergers and acquisitions, decentralization, and international marketing. Recommendations include consolidating emerging markets, continuing acquisitions, and creating brand gathering boutiques.

1. GROUP 2
SALAZAR BENITEZ Sofia
MAO Yiyun
LIU Mengyan
SONG Tiantian
RAMACHANDRAN Prashanth

2. LVMH Strategy & Five Forces Analysis
• Emerging market
• Watches sectors and Cheval
Blanc hotel
• Product diversification /
Differentiation/ Innovation /Quality
and design
• High-speed acquisition and
Integration strategy
• Brand Image and loyalty
• Customer Shopping experience
• Quality of products
• Range of Products
• Distribution network and Channel
• Fast Industry growth rate
• Marketing and Branding
• Innovation for survival

3. Value Chain, Resources and Capabilities
 Strong brands
 Top talented
employees
 Marketing
 Few companies drive
the performance
 Imitators in Asia
 Heavy cost structure
Inbound
Logistics
Marketing Service

4. Scenarios & Key Success Factors
•Use of nano-tech fabrics, virtual mirrors and interactive
screens
•E-commerce and Style Calendars
• Direct Operation
• Mergers and Acquisitions
• Decentralization and Multi Brand Strategy
• International Marketing Mix

5. Recommendations
• Consolidate Emerging market
•Keep Acquisitions
• Brand Gathering Boutique

6. Recommendations
• Consolidate Emerging market
•Keep Acquisitions
• Brand Gathering Boutique