The document discusses marketing a hybrid car called the Chevrolet Volt 2014 to target young mothers, single mothers, executive women, and working women in India. It estimates the total addressable market size as 1.5 million based on women's population statistics and purchasing ability. The proposed tagline focuses on love, happiness, ambition, success, and independence. It also suggests using a celebrity endorsement from a successful Indian woman to communicate the car's message.

1. Hybrid CarCHEVROLET VOLT 2014
By Team 1: Prajakta, Abhinav, Arjun and Manish

2. TARGET
Young mothers, single mothers, executive women and working women in India
TAM:
Women’s population in India * % Women in metros * % who can afford * % Willingness to buy
0.628 bn * 10% * 25% * 10% = 1.5 mn
TAGLINE

3. Love, Happiness, Ambition, Success, Independence
MOOD BOARD
FIELD OF EXPERIENCE

4. Celebrity Endorsement
Most successful women and
working mother celebrity in
India
HOW TO COMMUNICATE