This document provides an agenda and overview of LVMH (Louis Vuitton Moet Hennessy), a luxury goods company. It discusses LVMH's business diversification strategy across its portfolio of brands, and its core competencies of quality, innovation, and training. Key factors in LVMH's strategy include diversification, quality, branding, and controlled distribution. The document evaluates LVMH's strategy using Porter's Five Forces and a value chain analysis. It also outlines business issues, a SWOT analysis, and recommendations.

1. LVMH Case evaluation

2. Agenda Luxury goods IndustryAbout LVMHLVMH :: Business diversification Strategy OverviewLVMH :: Core competency & Competitive advantageStrategy EvaluationKey FactorsPorter Five ForceValue ChainBusiness Issues & ChallengesSWOT Conclusion & Recommendations

3. http://www.youtube.com/watch?v=x9XzAC6NhDg&feature=related

4. Luxury Goods Industry Specific target consumer

5. Affordability of Luxury goods :: Increasing

6. Increase in House hold Income level

7. Industry leader :: LVMH Louis Vuitton Moet Hennessy Louis Vuitton Moet Hennessy Founded in 1987

8. More than 50 “Brand Portfolio”

9. 1,723 Retail outlets (as of 2005)Business Diversification HOUSE OF LVMH

10. Strategy OverviewMARKETING BUZZSTAR BRANDRIGHT DESIGNBRAND HISTORYQUALITY CONTROLE

11. Core Competency & Competitive AdvantageCore Competency Product & Service Quality

12. Innovation

13. Training & Skills Development Competitive Advantage Controlled Distribution

14. Marketing Activity

15. All Luxury SegmentStrategy Evaluationa) Key Factor AnalysisBusiness Diversification Product & Service QualityBrand ImageInnovationTraining & Skills DevelopmentControlled Distribution

16. b) Porter Five ForcesLesser InfluenceMarketing supportProduct quality Accountable bargaining power Lesser influence by buyersSpecific Target ConsumersLess fear of substitutes