Presenting the reasons to use JTBD as part of product development and presenting the main areas on the JTBD Framework.
How to define the customer isn't covered.
The concept of jobs to be done (JTBD) provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from psycho-demographic aspects to needs and motivations.
Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing. In this presentation, Jim will highlight concrete ways to apply JTBD in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
The concept of jobs to be done (JTBD) provides a lens for understanding value creation. It’s straightforward principle: people “hire” products to fulfill a need.
For instance, you might hire a new suit to make you look good at a job interview. Or, you hire Facebook to stay in touch with friends. You could also hire a chocolate bar to relieve stress.
Viewing customers in this way – as goal-driven actors in a given context – shifts focus from psycho-demographic aspects to needs and motivations.
Although the theory of JTBD is rich and has a long history, practical approaches to applying the approach are largely missing. In this presentation, Jim will highlight concrete ways to apply JTBD in your work. This will not only help you design better solutions, but also enable you to contribute to broader strategic conversations.
Integrating JTBD into existing tools & frameworks / Jobs-to-be-Done Meetup Be...Martin Jordan
How do you link the Jobs-to-be-Done approach to the tools, methods and frameworks you are already using? After investigating the JTBD framework, the timeline, the four motivational forces and the retrospective interview technique, we spent an evening discussing the connections and possible integrations with related fields and disciplines, including:
• Value creation (marketing)
• Value proposition canvas & business model canvas (business design & modelling)
• Market segmentation (marketing)
• How might we questions (design thinking & ideation)
• Customer journey map (service design & development)
What do people use a service for? What problem are they trying to solve? This edition of Service Design Drinks introduced to a tool based on the increasingly popular jobs-to-be-done framework. It helps you to better understand problems with a fresh approach by examining contexts and describing desired outcomes.
This edition’s presenters Thomas Hütter, Hannes Jentsch and Martin Jordan are system and experience designers at HERE, a Nokia business. In the past year they reviewed the internal design processes and explored new tools that are worth sharing.
Jobs to Be Done :: Overview and Interview TechniqueBrian Rhea
Jobs to Be Done (JTBD) is a powerful product design framework that is gaining ground in startup communities across in the US. Companies like Basecamp and Intercom are using JTBD to heavily influence their product and marketing efforts with great success.
If you'd like to go deeper, visit https://hirebrianrhea.com/jobs-to-be-done-course to receive a free email course on Jobs to Be Done.
Who:
Brian Rhea (Product Lead at Revve) and Jason Hall (Chief Revenue Officer at Mocavo) have been actively practicing the JTBD framework and have implemented a number of their findings in their respective roles.
How:
In this workshop, we will present an overview of the JTBD framework, the main tools (forces diagram & timeline) and then conduct a JTBD interview with an audience participant to show you how it's done.
This deck was presented on 28th January 2017 at Chiang Mai Startup Events. It covers questions such as "What is JTBD framework"? and "How does JTBD help businesses understand the WHY rather than the WHAT?" It is based on Tony Ulwick's presentation.
My motto this year is "Evolve & Disrupt". I did a couple of keynotes on the matter recently, so I'm sharing this presentation to illustrate how I handle the "fuzzy front-end" of product development, aside from the Lean Startup stuff everybody talks about. Don't be fooled by the funny (and a bit irreverent) cartoons; Jobs To Be Done is a major breakthrough with a lot of practical applications. I have been working solidly on it for the last year and it is totally influencing how I see the world.
The concept of jobs to be done provides a lens through which we can understand value creation. The term was made popular by business leader Clayton Christensen in The Innovator’s Solution, the follow-up to his landmark book The Innovator’s Dilemma.
It’s a straightforward principle: people “hire” products and services to get a job done.
For instance, you might hire a new suit to make you look good for a job interview. Or, you hire Facebook to stay in touch with friends on a daily basis. You could also hire a chocolate bar to reward yourself after work. These are all jobs to be done.
Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the framework has gotten a lot of attention recently. I’ve been fortunate to have worked with JTBD in various contexts in the past, and I included the topic in throughout my new book, Mapping Experiences.
Do you want to understand what causes people to purchase, adopt and re-purchase products and services? Do you want to increase the success rate of your innovation efforts? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forMartin Jordan
People are not interested in the service you are designing. They are interested in what it does for them – or which job it helps them to get done. They don’t really care about your banking, transportation or web service. But they do care about the outcome they are able to achieve with it. Today’s most successful services understand and address people’s key 'jobs', they support them in achieving their desired outcomes better than with other available solution.
The Jobs-to-be-Done (JTBD) perspective on service shifts the focus from service provision to enabling customers to accomplish a goal or resolve a problem. Customer jobs can not only have functional, but also social or personal aspects. For service managers, innovators and designers, a JTBD approach enriches existing tools and methods in research, design and marketing. These help them to understand customers better and eventually create significantly improved offerings.
This presentation was given on March 30, 2016 at first Service Design Drinks in Warsaw.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps you can take to discover these jobs and strategies for success.
Watch if you are involved in product strategy or development, or simply want to make something great for your customers.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
Generating opportunity maps with customer jobs to-be-doneHutch Carpenter
Outlines a method for soliciting your customers' jobs-to-be-done. These customer insights then become an opportunity map for targeting high impact innovation.
Important elements of this presentation are better covered in my later presentation titled "What Is Jobs-To-Be-Done?" I recommend that readers start with that.
Are you an innovator, entrepreneur or product manager? Do you want to understand what causes people to purchase, adopt and re-purchase products and services? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
Designing in the open is about sharing your work and progress publicly through the course of a design project. I’ll explain how this works, where to start, and why it’s good practice for all designers. We’ll also discuss how you can give back to the WordPress community through design contributions to Core and WordPress.org.
Do you want to understand what causes people to purchase, adopt and re-purchase products and services? Do you want to increase the success rate of your innovation efforts? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Service Design Drinks Warsaw #1 / Uncovering the job your service is hired forMartin Jordan
People are not interested in the service you are designing. They are interested in what it does for them – or which job it helps them to get done. They don’t really care about your banking, transportation or web service. But they do care about the outcome they are able to achieve with it. Today’s most successful services understand and address people’s key 'jobs', they support them in achieving their desired outcomes better than with other available solution.
The Jobs-to-be-Done (JTBD) perspective on service shifts the focus from service provision to enabling customers to accomplish a goal or resolve a problem. Customer jobs can not only have functional, but also social or personal aspects. For service managers, innovators and designers, a JTBD approach enriches existing tools and methods in research, design and marketing. These help them to understand customers better and eventually create significantly improved offerings.
This presentation was given on March 30, 2016 at first Service Design Drinks in Warsaw.
Capturing Contexts: A workshop with jobs-to-be-done tools / Service Experienc...Martin Jordan
Customers hire services and products to do a certain job. Once people spot a job in their life they start looking for a solution, an offering that helps them to get the job done. Which offering they eventually hire often depends on the circumstances in which the job occurs.
This workshop highlighted the importance of customers’ situations and contexts when creating new offerings. As circumstances are changing, people’s related needs and desired outcomes do too. Using the example of food-related services, the workshop at Service Experience Camp 2015 illustrated how all offerings fulfil the general need of feeding humans, but also which specific situations each service caters for.
The workshop was run by Andrej Balaz, Hannes Jentsch and Martin Jordan on November 14, 2015 at Service Experience Camp in Kalkscheune in Berlin-Mitte.
Getting started with Job to be Done researchFirmhouse
To build a successful new product or service you need to make something people will buy. Jobs to be Done help you to understand why people buy the products they do, and make something they will be willing to pay a premium price for. Learn how, at our Jobs to be Done workshop. We run our workshop monthly, more information: https://goo.gl/jvhnVM
Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps you can take to discover these jobs and strategies for success.
Watch if you are involved in product strategy or development, or simply want to make something great for your customers.
Using jobs-to-be-done to design better user experiences (UX Cambridge 2017)Neil Turner
"People don’t want to buy a quarter-inch drill. They want a quarter-inch hole." (Theodore Levitt, Harvard marketing professor). Jobs-to-be-done is one of those concepts that intuitively makes so much sense, and yet still isn’t that widely known or used. The idea that you should focus on the job that someone is trying to do, rather than just the means of achieving , is not a revolutionary one, but is nonetheless incredibly powerful and insightful. As Clay Christensen, one of the fellow architects of jobs-to-be-done, has said, "In hindsight the job to be done is usually as obvious as the air we breathe. Once they are known, what to improve (and not to improve) is just as obvious".
This interactive and hands-on workshop, from UX Cambridge 2017 covers how to use jobs-to-be-done to not only come up with innovative ideas, but to research and design better user experiences, regardless of whether someone is starting from a blank sheet, or improving an existing product or service.
It includes how to identify jobs-to-be-done, how to use job stories to help frame jobs-to-be-done and how to enhance personas, user journey maps and even user stories using jobs-to-be-done.
Generating opportunity maps with customer jobs to-be-doneHutch Carpenter
Outlines a method for soliciting your customers' jobs-to-be-done. These customer insights then become an opportunity map for targeting high impact innovation.
Important elements of this presentation are better covered in my later presentation titled "What Is Jobs-To-Be-Done?" I recommend that readers start with that.
Are you an innovator, entrepreneur or product manager? Do you want to understand what causes people to purchase, adopt and re-purchase products and services? This presentation gives you an introduction to Jobs-To-Be-Done—a theory of the market that seeks to answer these questions and more.
Unlock Your Organization Through Digital TransformationDigital Surgeons
Digital Transformation allows you to be disruptor, not the disrupted. See what you missed from our workshop at the Carnegie Mellon Engineering and Technology Innovation Management (ETIM) program’s 10th Anniversary Summit with senior leaders from academia and industry. Learn how to digitally optimize your business with principles of human-centered design that put the heart of the consumer at the center of business model innovation.
Digital Transformation
Design Thinking
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
14 tips for Entrepreneurs how they can develop from an idea the Right Thing. The Right is being loved by your customers, gives meaning to you and employees and is profitable. Finding and later doing the Right Thing is an agile and iterative learning journey. With these 14 tips you can profit from the experience of successful entrepreneurs since you do not have to experience and fail by yourself. Hopefully, the slide deck helps other entrepreneurs.
One Point Per Slide – Why It’s Important and How to Do ItStinson
PowerPoint presentations have come a long way from bullet points and ClipArt. Presentations have evolved with not only the presenter and the audience, but also our preference to be moved and not sold to. One of the biggest presentation trends is having only one point per slide. Check out our presentation to see why having only one point per slide is important!
For more presentation help, visit stinsondesign.com/blog
Watch the video on Youtube: https://www.youtube.com/watch?v=VM7r-7WrheY&feature=youtu.be
Watch the video on Vimeo: https://vimeo.com/188030855
Designing in the open is about sharing your work and progress publicly through the course of a design project. I’ll explain how this works, where to start, and why it’s good practice for all designers. We’ll also discuss how you can give back to the WordPress community through design contributions to Core and WordPress.org.
The Marketer's Guide To Customer InterviewsGood Funnel
A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.
The Be-All, End-All List of Small Business Tax DeductionsWagepoint
Read the full article with even more details at https://blog.wagepoint.com/h/i/289427271-the-comprehensive-list-of-small-business-tax-deductions/185037
Slow UX for sustainable product designMichal Mazur
A lot of design teams are tempted to jump straight into design. Slow UX is an approach of taking the time to develop empathy for the users and being mindful of the resources you will use up and waste for building products that are not meaningful.
Slides for my Erlang & Elixir Factory 2017 talk on the Alpaca programming language.
Video: https://www.youtube.com/watch?v=cljFpz_cv2E
Alpaca: http://alpaca-lang.org
New Business Owner Website Questions, What Makes a Lead Generation Website Go...Humberto Valle MBA
Are you starting a new business? Do you have a small local business and considering getting a website designed for lead generation? This video answers questions like What is marketing, what is SEO? How do I know if a website is designed well? Wether you have an HVAC or Plumbing business or a retail store, you want to get more clients and Unthink Digital Marketing can help. www.unthink.me
The Meaning of the Platform OrganizationSimone Cicero
Building organizations for the present-future means understanding that we need to trust humans, help them develop new capabilities and improve their performances, all through interactions, relationships and collaboration.
Connected Intelligence is relational and social, here's the real meaning of the Platform Organization.
This slide deck goes with the following post: bit.ly/PDT-POMeaning. I highly recommend you to read it together.
Please visit: www.platformdesigntoolkit.com for more insights on how to build your modern business and organization.
This presentation about LoRaWan was held at #sitfra SAPInsideTrack Frankfurt and shows
- LoRaWan basics,
- current IoT plan in Heidelberg & Rhein Neckar region and
- guidance on how to setup your public IoT effort.
As of March 21, the total number of breaches captured in the 2017 ITRC Breach Report totals 353, an increase of 56.2 percent over last year's record pace for the same time period (226).
El trastorno mental del Omelette:
Innovación, disrupción, emprendimiento y coraje o empresarios miedosos, inseguros, omnipotentes y bloqueados. Los tres axiomas de la Era del Desconocimiento. Empresas, CEOs., gerentes omelette. Más allá del síndrome de la rana hervida.
A sociologist credited with predicting the fall of the Soviet Union has warned that US global power is in a phase of accelerated decline under the leadership of Donald Trump — and will collapse while the property mogul is the White House.
Norwegian professor Johan Galtung is known as the "founding father" of peace studies as a scientific subject and is recognised for correctly predicting numerous historical events, among them the Tiananmen Square uprising in China and the September 11 attacks.
He attracted controversy in 2000 when he predicted US global power would collapse by 2025.
Jobs To Be Done - framework explained by Mark Opanasiuk.pdfMark Opanasiuk
JTBD for customer centric products - slides by Mark Opanasiuk.
Jobs To Be Done Theory
Define the market via JTBD
Uncover customers' needs via JTBD
Evaluate competition via JTBD
Product delivery vith JTBD
https://www.linkedin.com/in/markopanasiuk/
Solving Design and Business Problems in 3 Days with Google Design Sprint by B...Borrys Hasian
This is the slides used to guide Google-style Design Sprint workshop. I've shared this process with more than 1600 people through workshop, seminar, Google Developers Festival, lecture, and some other initiatives. Feel free to reach out for discussion, and to engage Circle UX to build internal competence in your product and design team.
5 best practices, and deadly traps to avoid, for marketing innovation:
- Winning product development and differentiation strategies
- Effective Brand Positioning
- Deliberate Distribution Strategies
- Guerrilla Marketing
- Consumer Intimacy
Workshop innovits i tutor imprenditori ottobre 2014 stefano mizioStefano Mizio
Contenuti del workshop Innovits dedicato agli startupper e agli itutor della 5 call4ideas.
Lean startup , customer development, business model canvas, value proposition canvas, value curve.
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
Outperform Webinar Series: How to Capture Your Customers at the Top of the Fu...Optimizely
How to Capture Your Customers at the Top of the Funnel
Website metrics, like purchases and form submissions, are top of mind for marketers—but how can you impact those key metrics if users leave as soon as they land on your website?
Join Optimizely’s lead strategy consultant, Alek Toumert, to learn how to engage visitors the moment they arrive at your site through experimentation.
Indian Product Manager with global stakeholders, how to make that work? by Go...Pinkesh Shah
Gopal Shenoy, a 14 year veteran of software product management in the United States. A frequently sought after speaker at several product management conferences and a featured product manager at institutes like Pragmatic Marketing, Gopal runs one of the best ranked product management blog in the world at productmanagementtips.com Gopal is currently the Director of Product Management at Gazelle.com in Boston, USA where he is leading the product efforts to enable consumers to trade-in over 250,000 used electronic gadgets for cash.
Whether you are currently a product manager or if you are aspiring to become a Product Manager, this seminar is for you! Join us to listen to Gopal deliver an inspirational seminar on the changing role of a Product Manager in a distributed ecosystem of customers and stakeholders, influence of social media on behaviors of prospective customers and how Indian Product Managers can position themselves for success in such a global business environment.This is your opportunity to ask one of the industry’s accomplished practitioners on how to go about building products that will succeed in the marketplace.
For more info you can visit www.adaptivemarketing.in
Presented Mar 2019 at Insurance Operations Bootcamp 2019 at Las Vegas, Four Seasons Hotel (Resource Pro)
- Theme of the workshop was "How to think Like an Insurtech".
- Attendees included agencies, brokers, MGAs, operations and sales executives.
Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
User Experience Research: Deriving Insights for Customer DevelopmentNoreen Whysel
Workshop on deriving insights for Customer Development with user experience research techniques. Presented to Project 2.8 cohort of entrepreneur women hosted by the Columbia Venture Community.
Similar to How to work with the JTBD framework and why UXers need to be using it (20)
7 Alternatives to Bullet Points in PowerPointAlvis Oh
So you tried all the ways to beautify your bullet points on your pitch deck but it just got way uglier. These points are supposed to be memorable and leave a lasting impression on your audience. With these tips, you'll no longer have to spend so much time thinking how you should present your pointers.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
3. This is the 20th century business model
It’s one directional:
○ The business gets ideas of what
their customers want and produce
products based on them.
○ Marketing makes them desirable to
customers.
But this model is getting obsolete …
Company Customer
Marketing
4. Because we are in the Age of the Customer
Today’s always-connected customers
don’t care if it’s a sales, service, or
marketing interaction.
They just want their needs to be met on
their terms in a consistent way.
— Forrester
CompanyCustomer
Outbound Marketing
Social Media
Customer Services
5. Example of a sign
of this change
Millennials and Gen Y leading the
Age of the Customer.
7. Her name is Zoe Suggs aka Zoella
A vlogger showing her love for hair and
makeup in her youTube videos.
Her vlog has 6.6M subscribers and over
300M video views. She has a beauty range
with Superdrug and record-breaking book
called girl online.
Some YouTube vlogeers are more famous
and earn as much as Hollywood/Music
Stars!
8. Millennials enjoy an intimate and authentic experience with
YouTube celebrities, who aren’t subject to image strategies
carefully orchestrated by PR pros.
— Survey by Jeetendr Sehdev, marketing professor at USC
9. However working with needs is hard
With traditional UCD methods is difficult to determine:
○ Correlation between impact and need
○ Complexity of forecasting needs value to allow us identifying those worth solving
○ Need satisfaction KPIs/metrics
○ Core behaviours/fears that prevent customers from fulfilling needs
11. Customers don’t want a quarter-inch drill bit, they want a
quarter-inch hole .
— Leo McGinneva
12. JTBD is about figuring out why customers choose a product over another
HiredFired
JTBD
People don’t care about solutions they care about how solutions satisfy their JTBD.
They will switch when they find a solution that satisfy the JTBD better.
13. Solutions are hired and fired. The JTBD remains the same
Listen to music
on the go
15. JTBD Framework Steps (from Anthony W. Ulwick)
1 32 4 5
Define the
customer
Uncover
customer needs
Define the
Jobs To Be Done
Define competitors and
measure the level of
satisfaction for the JTBD
Find segments of
opportunity
6
Define the value
proposition
7
Formulate the
strategy
16. Solution
Define the JTBD ecosystem and uncover customer needs
Desired
Outcome
Emotional
JTBDs
Pains
Gains
Core JTBD
Social
JTBDs
Functional
JTBDs
Contextual
JTBDs
17. Write the job statement
VERB NOUN - VERB OBJECT CONTEXTUAL CLARIFIER
Feel trendy when going out
18. Write the desired outcome statement
MEASURE
Increase
DIRECTION OF
IMPROVEMENT
her confidence
OBJECT OF CONTROL CONTEXTUAL CLARIFIER
about looking trendy when going out
NEED
19. JTBD explains why Zoella’s vlog is so popular
Increase her
confidence about
looking trendy when
going out
Emotional
JTBDs
Pains
Gains
Core JTBD
Social
JTBDs
Functional
JTBDs
Contextual
JTBDs
○ Genuine
○ Trustworthiness
○ Relating to
○ Impress friends/boyfriend
with new hair styles
Zoella’s personality
○ Upbeat
○ Charisma
○ Looks
○ Millennials don’t respond to
traditional marketing
○ See authentic, ordinary content
○ Annoy/baffle their parents
Feel trendy
when going out
20. Define and measure the forces of progression and regression
PullHabit
Internal pains
Outside world
motivator to change
External pains
Inner motivators
to change
Idea of a better life
Idea of how life will
improve after the change
Solution preference
Triggers to search for
a different solution
Choice
Doubts on how a
product can deliver
progress
Use
Frustrations when
using the solution
Choice
Blockers of
decision making
Use
Existing habits that
prevent retention
Anxiety Push
What keeps customers from
firing their current solution provider
What drives customers to
find and hire a solution provider
21. Define the main competitors and measure the level of satisfaction for the JTBD
Look beyond products of the same type - competition is
whatever customers currently use or are thinking to use for a
JTBD.
To understand the competition landscape:
○ Start with similar or related products
○ But also consider people’s workarounds - self-made
solutions, combinations of other solutions, etc
And to assess competition, learn how customers define the
progress criteria used to assess a solution’s success and failure.
23. 5. Find segments of opportunity
OVERSERVED
CUSTOMERS
WELL-SERVED
CUSTOMERS
UNDER-SERVED
CUSTOMERS
You will end up with a great amount of JTBD.
Now we need to understand which one offer the best opportunities.
For that, identify how satisfied customers are with the way that existing
solutions solve the different JTBD and classify customers into the
following buckets:
24. 6. Define the value proposition
Functional JTBDs
Pull forces
Push forces
Anxiety
Your solution
GAINS
PAINS
CUSTOMER
JOBS
GAINS
CREATORS
PAINS
RELIEVERS
PRODUCTS
&
SERVICES
Generate pull
Change habits
Overcome pains (push)
Reduce anxiety
25. 7. Define the strategy for your solution to a JTBD
Get the job done
BETTER
MORE EXPENSIVE
Get the job done
BETTER
CHEAPER
Get the job done
WORSE
MORE EXPENSIVE
Get the job done
WORSE
CHEAPER
Get the job done
SLIGHTLY BETTER
SLIGHTLY CHEAPER
KEEP
Existing customers
WIN
UNDER-SERVED
CUSTOMERS
WIN
ALL TYPES OF
CUSTOMERS
WIN
CUSTOMERS WITH
LIMITED OPTIONS
WIN
OVER-SERVED
CUSTOMERS
Differentiated
Strategy
Dominant
Strategy
Discrete
Strategy
Disruptive
Strategy
Sustaining
Strategy
26. Where do you
want to be?
Our experience suggest that companies
can win with a dominant strategy if they
introduce a product or service that gets
the job done (addresses the customer’s
unmet desired outcomes) at least 20%
better or 20% cheaply.
— Antony W. Ulwick
“
27. Understand the strengths and weaknesses of your solution
With all these information it is
much easier to define the
Unique Value Proposition of
your product.
It’s also more clear if you have
or not an Unfair Advantage
over your current and
upcoming competitors.
29. Airbnb didn’t innovate because of this …
All of these support adjacent emotional/social/functional
JTBD and the anxieties.
○ Professional-made pictures of the property
○ Reviews guest and host
○ Comms between guest and host under Airbnb watch
○ Ideas of what to do
The website/technology are just the face
of a set of well orchestrated services
30. It was to find a different way
to solve the main JTBD and change habits
Staying in a hotel, BnB, Inn,
it’s comfortable but …
Securing temporary housing in a city I’m visiting
Staying in a real home.
Experience local life.
31. With JTBD UX can really be the third partner in the 3 Amigos model
TechBusiness
UX
TechBusiness
UX
JTBD
2 Amigos 3 Amigos
○ Quantifying needs and pains
○ Defining KPIs to measure it
○ Forecasting impact to product
success/failure
JTBD
32. The man who grasps principles can successfully select his own methods.
The man who tries methods, ignoring principles, is sure to have trouble.
— Harrington Emerson
33. Innovation is hard, there’s no recipe for success
Moving from following methods To fully understand the principles
and master the practice of JTBD
Picture Attribution
Picture Attribution
36. UX London - JTBD talks and workshops
Steph Troeth
Head of research at Clearleft
@sniffles
Workshop:
How to listen for JTBD.
Experienced JTBD
interviewer practitioner.
Jim Kalbach
Head of Customer at Mural
@JimKalbach
Workshop:
JTBD: a way of seeing.
Sian Townsend
Director of research at
intercom
@intercom_uxr
37. You can find me @tea_monster
Picture attribution
If I had an hour to solve a
problem I’d spend 55 minutes
thinking about the problem
and 5 minutes thinking about
solutions.
— Albert Einstein