My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
Final PR proposal for Must, a makeup and spray tan salon in Manlius, New York. Project completed with Laura Amato for PR Lab, a senior capstone course at Ithaca College.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
If your company needs to submit a Comprehensive PR Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Sa6eQk
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
Master slides from Scotland's first PR festival. 16-17 June. www.prfest.co.uk #PRFest
The festival was designed to help practitioners in Scotland learn, share and be inspired by leading developers, thinkers, doers and from those who are leading the way.
A Talent Seal (think Good HouseKeeping Seal for talent) is proof of certification of a ten week Access Coaching program. This program focuses on talent development, professional search campaigns, best in class networking practices and has an emphasis on building individual Spiritual Capital. As a certified candidate, it is understand that a job not aligned with your unique ability to create value in your work bankrupts your Spiritual Capital and only serves to put you back into uncertainty. Consequently, the content in this resume is in first person and focuses on who the candidate is, what their unique abilities look like, and the choices they are seeking.
My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
Final PR proposal for Must, a makeup and spray tan salon in Manlius, New York. Project completed with Laura Amato for PR Lab, a senior capstone course at Ithaca College.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
If your company needs to submit a Comprehensive PR Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Sa6eQk
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
Master slides from Scotland's first PR festival. 16-17 June. www.prfest.co.uk #PRFest
The festival was designed to help practitioners in Scotland learn, share and be inspired by leading developers, thinkers, doers and from those who are leading the way.
A Talent Seal (think Good HouseKeeping Seal for talent) is proof of certification of a ten week Access Coaching program. This program focuses on talent development, professional search campaigns, best in class networking practices and has an emphasis on building individual Spiritual Capital. As a certified candidate, it is understand that a job not aligned with your unique ability to create value in your work bankrupts your Spiritual Capital and only serves to put you back into uncertainty. Consequently, the content in this resume is in first person and focuses on who the candidate is, what their unique abilities look like, and the choices they are seeking.
LinkedIn's Marketing Consultant, Jaime Pham, presents why employees are our influencers and how we can use LinkedIn in public relations strategy. www.prfest.co.uk
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Interview in Leading Edge Magazine, a Penn Mutual internal communication tool that highlights important people, events, and changes in the financial industry.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations.
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Top PR Companies- EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies.
LinkedIn's Marketing Consultant, Jaime Pham, presents why employees are our influencers and how we can use LinkedIn in public relations strategy. www.prfest.co.uk
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Interview in Leading Edge Magazine, a Penn Mutual internal communication tool that highlights important people, events, and changes in the financial industry.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Diversity Talks: Diversity & Inclusion Agency Resource GuidePR Council
Presented by HP, the PR Council’s Diversity & Inclusion Resource Guide for Agency Leaders is being published to educate members and the industry in creating an effective diversity and inclusion strategy for their organizations.
Communications leaders understand the existence of differences among their clients’ customer bases, however the talent creating messages is often not reflective of the customer base or potential customers. Although the concept of diversity among our talent is not new to the industry, a transformation of behavior and attitude resulting in the practice of inclusion is being actively pursued.
Top PR Companies- EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies.
The 10 Most Innovative Women Changing the Face of Business 2022TheIncMagazine
Discover the trailblazing visionaries in "The 10 Most Innovative Women Changing the Face of Business 2022." Explore the groundbreaking achievements, bold ideas, and transformative leadership of these remarkable women.
Anna Taylor (Speaker) West Coast DEI Lead, VMLY&R
Demographic transference within organizations is shifting and there will continue to be an upsurge of more diverse and inclusive organizations as they outperform homogeneous organizations. But this is a slow progression, where can we start making organizational transformation now? We can start from the bottom; employees have more power than they may realize, to affect change. And although this may seem like a daunting call-to-action, employees have the power irrespective of budget or team size, to make an indelible impact on organizational change. Like many effectual grassroots movements, employees have the ability to create a new model that renders the existing model obsolete and lead the evolution of organizational transformation.
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
1. Lucille A. Lo Sapio
RAINMAKER
CREATIVE THINKER
TEAM PLAYER
I work smart; you get results
llosapio@mac.com 732-861-3129 http://web.me.com/llosapio
2. WHAT YOU
SHOULD KNOW
Name:
Lucille A. Lo Sapio
PASSION:
Learning
GOAL:
A position that
combines my
consultative,
solutions-based
approach with my
ability to
communicate and
persuade
FAVORITE PASTIMES:
Reading, skiing, Tae
Kwon Do, writing,
cooking, landscaping
BIGGEST
ACCOMPLISHMENT:
Selling a multi-
million dollar
contract to the
Government of Israel
WHAT MOTIVATES
ME:
Finding solutions
PERSONAL MOTTO:
“Insanity is doing the
same things, over
and over, and
expecting different
results.”
Overview
THE FORMULA
To me, there is nothing more personally rewarding than
helping someone reach their objectives. That includes working
with a client to figure out what is holding them back from
success, helping an organization achieve their fundraising goal,
assisting a co-worker to put together a dynamite presentation.
I love figuring out what people need and helping them find it,
whether the answer is a service I can sell them or simply a
better way of doing things. And I believe that if I focus on
helping a person or company overcome an obstacle to their
success, it will ultimately lead to my success as well.
I’ve been instrumental in counseling my clients on how to
grow their businesses, better understand how to brand
themselves, and ultimately realize their goals. I succeed
because I will only present ideas and solutions that I believe
in.
That is the key to my success and the success of those I work
for.
Sales is a long, tough road and it takes a
certain personality to succeed in - and enjoy
- the process. Initially, selling was just a job,
but once I began to understand how to be
customer-focused instead of product-
focused, it has become an avocation.
3.
4.
5. Lucille A. Lo Sapio
REFERENCES AND RECOMMENDATIONS
RESULTS
“Lucille’s enthusiasm, energy, expertise, and strategic
approach to problem solving makes her one of the best
account development professionals I have worked with.
She is a great collaborator and a gifted communicator.
Lucille can instill trust and form strong relationships with
her customers. Her vast knowledge of the learning and
development sector and the life sciences industry
consistently helped her exceed her goals.”
Bruce Haghighat, CEO, Octane Learning
“Lucille has the outstanding ability to get at the source of a
client's needs and quickly deduct a number of paths to
move forward. She worked closely with my team as we
drove domestic clients to leverage relationships on a global
basis. Lucille demonstrated clear leadership, a willingness
to work until the job was finished, and she related well all
the way up and down the reporting chain. She was a joy to
work with and was clearly one of our highest producers.”
Henry Autry, VP Worldwide Sales, FedEx
“Lucille Lo Sapio [...] was consistently one of my top
performers. Her presentation skills are exceptional, she is
highly intelligent, and she uses her very engaging
personality to not only make sales but also to make friends.
Lucille is at the top of my list compared to over 100 sales
people I have managed through the years.”
Leigh Kirby, Regional Sales Manager, FedEx
CONTACTS
Bruce Haghighat
CEO
Octane Learning
732-422-2000
bhaghighat@octanelearning.com
Barb Stafford
Director, Client Solutions
Pharmethod
215-630-7995
bstafford@pharmethod.com
Leigh U.C. Kirby
VP & Senior CRM
Consultant
Sales Automation Group
732-232-3659
lkirby@salesautomationgroup
.com
Andrea Lyon
Principal
Lyon Law
312-622-0736
andrea@andrealyon.com
6. INSPIRING LOYALTY
“Lucille and I worked together at a previous company that
sold services to pharmaceutical and life science companies.
Lucille is the most talented sales professional that I have
ever worked with. Her ability to relate to clients and
colleagues is extraordinary. She is enthusiastic, technically
astute and is an excellent proposal/business writer. Lucille
grew our business through new accounts acquisition and
product services expansion. She is strategic, creative and
great at problem solving and a solid financial manager. I
highly recommend Lucille!”
Barb Stafford, Director, Client Solutions, Pharmethod
“I have had the distinct pleasure working with Lucille […] at
Tricore, Inc. now Guidemark Health. Lucille is highly
motivated, energetic, results-focused, and always willing to
take on new challenges. She is an avid learner and
professional. As a colleague I have found Lucille to be one
of the most trustworthy and honest people I know. .”
Barry Palmer, Associate Director, Market Assess Marketing,
Novartis
PROFESSIONALISM
“[Lucille and I] worked together on developing the Hospital
Based Selling training curriculum. I found her to be
professional, straight forward, and really good at helping
people understand and digest difficult concepts. In
addition, she was able to speak to senior level decision
makers and immediately get their buy in for necessary
changes and additions to the training package.
[…] I’ve been consistently impressed with Lucille and would
jump at the opportunity to hire her.”
Maureen Adelsperger, Diabetes Educator Manager, Novo
Nordisk
CONTACTS
Maggie Roberts
Sales/Management
Professional
(609) 209-8972
mrobmink@aol.com
Rob Lytle
Director, Business
Development
GP Strategies
215-805-6093
rlytle@gpstrategies.com
Barry Palmer
Associate Director,
Market Access
Marketing
Novartis
973-202-6706
Barry.Palmer@Novartis.com
Maureen Adelsperger
Diabetes Education
Manager
Novo Nordisk
muad@novonordisk.com
Arnold Palmer
Former VP Sales
VMX
585-739-1015
apalmer@Rochester.rr.com
REFERENCES AND RECOMMENDATIONS - Page 2
7. REFERENCES AND RECOMMENDATIONS - Page 3
“Lucille is a real pro. I always feel as if she is working as hard for me as
she is for her employer. A rare talent for staying close with out being too
persistent. Detail oriented and very creative.”
Steve Farrell, Owner, Farrell Media
“I must say that I think rather highly of Lucille. […] Lucille has always
struck me as being very bright. […] From a business development and
marketing perspective, she's intelligent and appears to have it all. I only
wish I had a place for her in my own organization.”
Andrew Zezas, President & CEO, Real Estate Strategies Corp.
“Lucille was one of the most successful sales and marketing professionals
I have ever had the opportunity to work with. She always demonstrated
a desire to be at the top of all performance measurement criteria and
was universally liked and respected by her customers and colleagues.”
John Moriarty, Principal, Direct Exhibitions
TEAM PLAYER
“Lucille is a dynamic professional who is an expert in marketing for Radio
Broadcasting. Lucille also possesses the ability to create marketing
campaigns outside of radio broadcasting for the benefit of her clients.
Lucille is a great mentor and never hesitates to share her successes with
others.”
Erica Friedman, Sales, Nassau Broadcasting
“Lucille stands above the pettiness and is collaborative and focused on
the task at hand, selling. Even after many years as a sales person I found
myself learning from Lucille's example and she made it fun along the
way. Any organization would be stronger with Lucille's presence in their
sales department.”
John J Morelli, Business Development Executive, Tech Data
8. Lucille A. Lo Sapio
CASE STUDIES IN SUCCESS
PROCESS IMPROVEMENTS
As a Xerox Facilities Management Account Manager and
the lead in client-initiated Quality Improvement Team (QIT),
I was able to identify significant process improvements for
Hewlett Packard in the shipping department of their
Piscataway, NJ facility that saved them over half a million
dollars. Our joint QIT subsequently was invited to present
our entire process re-engineering at Xerox’ international
Leadership Through Quality Team Work Day event.
SCHOLARSHIP PROGRAM
CURE (Citizens United Reciprocal Exchange) Auto
Insurance’s Pay It Forward scholarship program was
conceived, developed and implemented by me as an on-air
and online competition that provides $25,000 in tuition
reimbursement annually for students who exemplify the
highest level of integrity and will make an impact on society
in their future careers. From the undergraduate student
who devoted her time at Angels’ Wings, a Trenton-based
shelter, to the graduate dental student who was dedicated
to opening free dental clinics around the country, the
winners of this unique community outreach have lived up
to CURE’s hopes and expectations. Through this program,
CURE not only made it easier for students in NJ to complete
their college educations, they have also expanded their
image as a community-based not-for-profit “cure” for the
auto insurance crisis in NJ and significantly increased their
name awareness and market share.
CONTACTS
Lisa Courtney
former HP Facilities
Manager
lisa.courtney@yahoo.
com
Eric Poe
Chief Operating
Officer
CURE Auto Insurance
epoe@drivewell.com
Ken Drossman
Former Chapter
President
FEI
krdrossman@optonlin
e.net
Paul Chase
Retired VP & CFO
FEI
pchase@finanacialexe
cutives.org
9. PARTNERSHIP PROGRAM
NJBIZ, NJ’s weekly business journal, scheduled their first event
honoring the state’s top Chief Financial Officers, CFO of the
Year, in June 2009. I was instrumental in the success of this
event because of the partnership I negotiated with Financial
Executives International, the preeminent international
association for CFOs and other senior financial executives.
Working closely with the national officers as well as the local NJ
chapter, I forged a partnership between the two organizations
that not only brought in over 250 NJ business executives to the
event, but also resulted in reciprocal sponsorships between the
NJBIZ and FEI that helped introduce NJBIZ’ myriad offerings and
benefits to every member of FEI’s NJ chapter. As an active
participant in FEI’s monthly meetings (and as NJBIZ’ sole
representative), I provided the group with quantifiable ROI
solutions for their marketing challenges.
SaaS
In most minds, FedEx has always been just a delivery company.
But their Electronic Products Division’s first service was
ZapMail, which gave companies the ability to “mirror their
message in minutes” via a satellite network. As a sales
executive in New York City, I sold contracts for this software-
based solution to top law firms, marketing companies and
major insurers, placing in the top 10% and earning an invitation
to FedEx’s first President’s Club.
As part of the team pioneering in the New York City market, I
sold multi-million dollar voice mail systems for VMX, Octel and
Xerox as a software solution for communication problems
companies didn’t realize they had.
Though most people now consider voice mail simply a way to
leave a message, when it was introduced it was a revolutionary
software-driven technology for internal communications. And
because the technology was virtually unknown, I sold it as an
intangible solution for improving productivity.
CASE STUDIES IN SUCCESS - PAGE 2
10. Lucille A. Lo Sapio
ALL THE REST
How do I spend my spare time?
For fun, I write fiction, ski, play tennis, practice Tae Kwon Do,
renovate and garden. We did a total renovation of our 125
year-old house, and I’ve landscaped our half-acre by
propagating hundreds of perennials from seeds and
cuttings. Three years ago, I earned my black belt in Tae Kwon
Do and now help train younger students. I also love to
entertain and to create unique events where family and
friends can enjoy my gourmet cooking.
I volunteered as an after-school counselor at the Plainfield
YMCA while in college, and I still get very involved in causes I
feel strongly about. I serve on the Advisory Board for
Rutgers Magazine, worked to raise funds for the Aids
Resource Foundation for Children, and I helped form and
served as the first President for Livingston College’s Alumni
Association at Rutgers University.
Most recently, I helped coach a high school student in
presentation skills to prepare her to compete in the Boys
and Girls Club of America “Youth of the Year” scholarship
competition.
Since college, I’ve acted on stage and in interactive murder
mysteries. I’ve even written a couple of plays, one which has
been produced. And I do some business consulting on the
side. Oh, and I love to hang out with my husband, Gary, our
labs and cat.
That’s me, in a nutshell.