Sarah Guckes is a strategic marketing and operations executive with 15 years of experience leading high-performing marketing teams across various industries. She has expertise in business and marketing strategy, channel marketing, budgeting, sales operations, online marketing, product launches, client communications, and strategic partnerships. Currently she is the Vice President of Marketing at First American Payment Systems, where she is responsible for strategic marketing programs and campaigns to grow revenue and customer acquisition.

1. SARAH GUCKES
Marketing + Communications + Sales Operations Leader
http://www.linkedin.com/in/shguckes

2.  I'm a strategic B2B marketing and operations executive with 15 years experience in building
high performing marketing teams that support sales, operations, customer service and a
wide variety of different functional areas. I have expertise in various industries including
financial services (collections & payments), healthcare and in -store media.
 My areas of expertise include:
 Business, Sales and Marketing Strategy/Execution
 Channel Marketing
 Budgeting and P&L Management
 Sales Operations
 Online Marketing
 New Product Launches and Product Marketing
 Sales Recruiting and Training programs
 Client Communications, Loyalty and Retention
 Internal Communications
 Strategic Partnerships
 Affiliate Marketing
 Public Speaking
 Specialties: P&L Management, operations, budgeting, lead generation, customer acquisition,
marketing strategy, channel marketing, online marketing, search engine optimization, email
marketing, advertising, local marketing planning, sales support, event planning, small business
marketing, communication, social media, public relations, lead generation, recruiting, hiring,
business development, marketing campaign development and implementation, new product
launches, product marketing, public speaking
SARAH GUCKES

3.  Vice President, Marketing
 First American Payment Systems: June 2014 – Present
 Marketing leader responsible for strategic B2B
marketing programs and campaigns aimed at growing
revenue and customer acquisition.
 Responsibilities included strategic planning, branding,
campaign development and execution, lead generation,
product marketing, creative services, advertising,
online marketing/PPC/SEO, collateral development,
sales presentations, sales support for various sales
channels, internal communications, partnerships and
public relations.
 First American Payment Systems is a payment
processor that provides electronic transaction
processing services for more than 140,000 merchants
throughout the United States and Canada.
EXPERIENCE

4.  Vice President, Product Marketing
 Bank of America Merchant Services: July
2013 – June 2014
 Marketing Leader responsible for small
business channel marketing, email
marketing & product marketing strategy
and execution.
 Bank of America Merchant Services is a
leader in payment processing, providing
secure and innovative products and
services for merchants across the United
States.
EXPERIENCE

5.  Vice President, Channel Marketing & Sales
Operations
 Mood Media/Muzak: November 2011 – July
2013
 Marketing Leader responsible for sales
operations, marketing, internal and external
communications, lead generation, product
marketing and sales support for various
marketing channels including inside sales
development, outside sales, dealer/reseller
network, affiliate marketing, online marketing
and alternative sales channels.
 Mood Media is Experience by Design. Mood
designs and delivers experiences that
integrate media and sensory content, social
and mobile applications and technology-
based solutions.
EXPERIENCE

6.  Vice President, Marketing & Operations
 NCO Group: March 2009 – November 2011
 Business unit manager responsible for
operational management and marketing for
NCO Group Specialty Divisions including
NCO Financial Investigative Services, NCO
Credit Services and NCO Credit Reporting.
Responsible for P&L management and yearly
financial plan.
 Managed operations and production teams
responsible for producing financial
background investigations, commercial credit
reports and mortgage credit services for a
variety of commercial and financial services
clients.
 NCO Group is an industry leader in providing
clients with successful business process
outsourcing (BPO) solutions.
EXPERIENCE

7.  Vice President, Marketing & Operations
 Transworld Systems Inc.: August 2004 –
November 2011
 Executive leader of the marketing and corporate
communications team responsible for strategic B2B
marketing programs and campaigns aimed at
growing revenue and customer acquisition.
 Responsibilities included strategic planning,
branding, program implementation, lead
generation, product launches, advertising, online
marketing/PPC/SEO, collateral development, sales
presentations, sales support for the independent
contractor network, internal communications,
partnerships/alliance relationships, event planning
and public relations.
 Transworld Systems is the industry leader in
delinquency and cash flow management for small
to medium sized businesses.
EXPERIENCE

8.  Regional Marketing Manager
 Medicine Shoppe Intl.: June 2000 –
Augusts 2004
 Managed local marketing and advertising for
independent pharmacy franchisees including
local marketing planning, promotions,
advertising, strategic marketing planning,
consumer segmentation, metrics, and budget
management. Also responsible for providing
marketing support to international franchisees.
 Medicine Shoppe is the retail pharmacy division
of Cardinal Health with over 1,100 U.S.
pharmacies.
EXPERIENCE

9.  Bachelor of Science, Mass Communication
with emphasis in Public Relations
 Southeast Missouri State University
 May 2000
 Activities:
 Alpha Delta Pi
 Order of Omega
 Presidential Ambassador
 Public Relations Student Society of America
EDUCATION

10. “Sarah is a highly effective marketing leader. Her ability to
create a sound strategy and quickly convert it into results is
extraordinary. In my experience, she operated equally as
well in the manager, peer, and direct report elements of her
role. She makes high quality decisions at speed, is creative
yet pragmatic, and maintains her composure, integrity, and
sense of humor even in the f ace of challenges. It was a
privilege to have work ed with Sarah .”
– Doug Fowler, COO, The Daniel Group
RECOMMENDATIONS
“Sarah was one of my strategic partners on a critical new
product launch in 2013. During that time I had the
opportunity to experience her approach to marketing and the
effectiveness of her team f irst hand. Sarah is an individual
who understands how to mak e a meaningful impact quick ly in
an organization and then drive sustainable results. She
understands how to market new technology and generate
demand f or new products. More importantly she k nows how
to manage an effective team, make strategic new hires and
build a marketing organization that is effective and
accountable f or their contribution to the overall performance
of the company”
– Matt Morrow, VP Strategic Business Development,
TransFirst
“I k new f rom the moment I met Sarah I was going to enjoy work ing f or her. She is one of the most (if
not THE most) naturally competent and capable leaders I have ever encountered. Her work is built
upon a solid back bone of savvy marketing, k een f ocus on overall sales operations, creative
intelligence, and astute objectivity. She can be tough and brutally honest when the situation requires,
yet still somehow supportive and engaging without ever being patronizing. Everything is an opportunity
to learn something new, and she is relentlessly f ocused on growing the capabilities and core sk ills of
both her direct reports and teams she inf luences. I would work f or Sarah again in an absolute
heartbeat and give her my highest recommendation f or organization look ing to add real value and and
highly f unctional leadership to their rank s. ”
– Alison Kendrick, Director of Mark eting, C5 Insights
“I worked closely with Sarah
during my time with Transworld.
During the 5 years we worked
together, Sarah grew tremendously
as a leader and as a person
ultimately becoming someone I
trusted with any task or sensitive
topic. Sarah has an exceptional
capacity for work, is driven to
succeed, is truly exceptional at
building a high performing team,
and is someone that will be
successful at whatever she
chooses to do. I highly recommend
Sarah and would work with her
again in a heartbeat..”
– Ken Eissing, President, Mood
Media
View m ore at
www. link ed in .com / in/s hguck es