Interview in Leading Edge Magazine, a Penn Mutual internal communication tool that highlights important people, events, and changes in the financial industry.
The document discusses the concept of Strategic Relations, which involves identifying a client's exact target audience, crafting customized communications to attract their attention and interest, and developing relationships that can be leveraged into new business. It focuses on finding the right people through targeted online outreach, rather than broad demographic approaches. The goal is to generate "reaches", or relationships that clients can pursue for profitable outcomes. Everything is tailored specifically to each client's unique target audience and business needs.
This document provides a campaign proposal for Make-A-Wish Michigan to target Millennials. It includes a situational analysis of Make-A-Wish and its competitors, as well as an overview of target audiences, branding, communication strategies, and a proposed budget. The agency recommends developing a multi-channel integrated marketing campaign using social media, events, partnerships and other tactics to increase Millennial support, volunteers, and donations.
Kristina Lee is applying for a marketing strategy internship at Disneyland Resort. She has experience working for both Disney and ABC, and her qualifications include skills in market research, account management, and developing marketing strategies. Kristina is passionate about Disney and believes her experience aligning brands with consumers through marketing makes her a strong candidate for this internship.
This document provides an overview of Productivity PR, a full-service public relations and marketing communications firm based in Los Angeles. It outlines the company's mission, values, strengths, industries served, client experience, team structure, and services which include media relations, trade show support, influencer marketing, reputation management, and social media marketing. The document also profiles the company's president and key team members.
More signal less noise: why attention matters but engagement is a tactic not ...Reading Room
Simon Nash argues that engagement should not be treated as a sideshow but rather integrated into the overall marketing plan and customer experience to drive tangible business results. He advocates moving beyond a focus on engagement metrics like likes and followers toward a "narrative led" approach of strategic storytelling across channels over the long term. Successful engagement requires understanding audiences, crafting valuable content, and supporting transformation through culture and processes to influence customer behavior and actions that benefit the organization.
Positioning is the heart of nonprofit marketing. It designs an organization's image and value offer so that its customers appreciate what the organization stand for in relationship to its competitors.
The document discusses the concept of Strategic Relations, which involves identifying a client's exact target audience, crafting customized communications to attract their attention and interest, and developing relationships that can be leveraged into new business. It focuses on finding the right people through targeted online outreach, rather than broad demographic approaches. The goal is to generate "reaches", or relationships that clients can pursue for profitable outcomes. Everything is tailored specifically to each client's unique target audience and business needs.
This document provides a campaign proposal for Make-A-Wish Michigan to target Millennials. It includes a situational analysis of Make-A-Wish and its competitors, as well as an overview of target audiences, branding, communication strategies, and a proposed budget. The agency recommends developing a multi-channel integrated marketing campaign using social media, events, partnerships and other tactics to increase Millennial support, volunteers, and donations.
Kristina Lee is applying for a marketing strategy internship at Disneyland Resort. She has experience working for both Disney and ABC, and her qualifications include skills in market research, account management, and developing marketing strategies. Kristina is passionate about Disney and believes her experience aligning brands with consumers through marketing makes her a strong candidate for this internship.
This document provides an overview of Productivity PR, a full-service public relations and marketing communications firm based in Los Angeles. It outlines the company's mission, values, strengths, industries served, client experience, team structure, and services which include media relations, trade show support, influencer marketing, reputation management, and social media marketing. The document also profiles the company's president and key team members.
More signal less noise: why attention matters but engagement is a tactic not ...Reading Room
Simon Nash argues that engagement should not be treated as a sideshow but rather integrated into the overall marketing plan and customer experience to drive tangible business results. He advocates moving beyond a focus on engagement metrics like likes and followers toward a "narrative led" approach of strategic storytelling across channels over the long term. Successful engagement requires understanding audiences, crafting valuable content, and supporting transformation through culture and processes to influence customer behavior and actions that benefit the organization.
Positioning is the heart of nonprofit marketing. It designs an organization's image and value offer so that its customers appreciate what the organization stand for in relationship to its competitors.
This document provides a marketing campaign proposal for St. Jude Children's Research Hospital to target young professionals aged 21-30. It begins with an overview of St. Jude's mission and history of helping children with cancer and other diseases. It then analyzes St. Jude's current social media presence, corporate partnerships, celebrity endorsements, and fundraising events. The proposal recommends a campaign called "Make a Moment" to integrate with young professionals' social lives and inspire them to focus on St. Jude patients' stories by participating in everyday experiences and building lifelong connections with the hospital.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Final PR proposal for Must, a makeup and spray tan salon in Manlius, New York. Project completed with Laura Amato for PR Lab, a senior capstone course at Ithaca College.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
This document provides a proposal for an integrated marketing campaign by Emphasis Marketing to engage teens ages 14-18 on behalf of St. Jude Children's Research Hospital. It begins with an overview of St. Jude's origins and mission as well as research conducted on the target demographic. The proposed campaign, called "BreakThrough", aims to launch affinity clubs in 500 high schools to support St. Jude's work and establish lifelong engagement with teens. The campaign would utilize various creative touchpoints across different media to build buzz and support for the clubs. The goal is to activate teens to help those less fortunate in a way that allows them to see measurable results and make their mark.
Sarah Guckes is a strategic marketing and operations executive with 15 years of experience leading high-performing marketing teams across various industries. She has expertise in business and marketing strategy, channel marketing, budgeting, sales operations, online marketing, product launches, client communications, and strategic partnerships. Currently she is the Vice President of Marketing at First American Payment Systems, where she is responsible for strategic marketing programs and campaigns to grow revenue and customer acquisition.
Helping organizations and entrepreneurs create a culture of empowered self-directed work teams focused on achieving corporate performance, productivity, quality and financial goals by harnessing social media strategies as a public relations, marketing, fundraising, customer service and target audience engagement tool.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
If companies are like tribes, and employer branding is the tribe’s sense of pride, purpose and belonging, how can this be successfully channeled? Face-to-face with Randstad's Francesca Capalani
If your company needs to submit a Comprehensive PR Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Sa6eQk
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
1. The document discusses how to engage marketing advocates by understanding their motivations and addressing their key challenges. It describes the marketing persona and notes they are great communicators, analytical, and under constant pressure to generate leads.
2. It provides tips for positioning to marketers, such as helping them stay informed as experts, introducing them to others, and encouraging community. Challenges should provide value and opportunities for interaction.
3. Fun challenges can help marketers unwind but also engage them in higher-value contributions later. Authenticity and avoiding insincerity is important when asking for their help.
Marketing plan: social media for THE SPARKS FOUNDATIONVAIBHAVDAUD
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in MAY 2021. (Author: VAIBHAV DAUD)
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
- Renaissance is a PR firm that offers customized solutions tailored to each client based on personal understanding of their unique needs and situation.
- The firm focuses on effective media relations and communication strategies to help clients achieve goals like image enhancement, increased credibility, and higher sales.
- Renaissance prides itself on forging strong personal relationships with clients and delivering high-quality work to provide the best business value.
This document provides guidance on best practices for non-profits to secure corporate sponsorship. It recommends that non-profits approach companies with a one-page proposal brief to secure a meeting. At the meeting, the non-profit should provide more comprehensive materials and spend 70% of the time listening to understand the company's needs. Afterwards, the non-profit should create a tailored multi-page proposal addressing the company's specific marketing needs. Successful sponsorship relationships require clear benefits for both parties, regular communication, and ensuring the partnership remains mutually beneficial over the long term.
This document lists 7 students and their registration numbers who are taking a course on not-for-profit marketing. It then outlines several key areas of not-for-profit marketing including definitions, characteristics of not-for-profits, types of organizations, shared characteristics with service organizations, unique marketing activities, and reasons for marketing. The document provides details on these topics in short paragraphs and bullet point lists.
Creator PR Team : Our people come to CreatorPR from a range of backgrounds. Some have spent their whole careers in PR. Others joined us from the worlds of non-profit, academia or journalism. Some grew up in an agency environment. What unites us as an agency is an ability to think strategically and to bring both creativity and commitment to generating amazing outcomes for our clients.
https://www.facebook.com/Creator.Public.Relations
This document provides a marketing campaign proposal for St. Jude Children's Research Hospital to target young professionals aged 21-30. It begins with an overview of St. Jude's mission and history of helping children with cancer and other diseases. It then analyzes St. Jude's current social media presence, corporate partnerships, celebrity endorsements, and fundraising events. The proposal recommends a campaign called "Make a Moment" to integrate with young professionals' social lives and inspire them to focus on St. Jude patients' stories by participating in everyday experiences and building lifelong connections with the hospital.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Final PR proposal for Must, a makeup and spray tan salon in Manlius, New York. Project completed with Laura Amato for PR Lab, a senior capstone course at Ithaca College.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
This document provides a proposal for an integrated marketing campaign by Emphasis Marketing to engage teens ages 14-18 on behalf of St. Jude Children's Research Hospital. It begins with an overview of St. Jude's origins and mission as well as research conducted on the target demographic. The proposed campaign, called "BreakThrough", aims to launch affinity clubs in 500 high schools to support St. Jude's work and establish lifelong engagement with teens. The campaign would utilize various creative touchpoints across different media to build buzz and support for the clubs. The goal is to activate teens to help those less fortunate in a way that allows them to see measurable results and make their mark.
Sarah Guckes is a strategic marketing and operations executive with 15 years of experience leading high-performing marketing teams across various industries. She has expertise in business and marketing strategy, channel marketing, budgeting, sales operations, online marketing, product launches, client communications, and strategic partnerships. Currently she is the Vice President of Marketing at First American Payment Systems, where she is responsible for strategic marketing programs and campaigns to grow revenue and customer acquisition.
Helping organizations and entrepreneurs create a culture of empowered self-directed work teams focused on achieving corporate performance, productivity, quality and financial goals by harnessing social media strategies as a public relations, marketing, fundraising, customer service and target audience engagement tool.
This proposal is intended to assist St. Jude Children's Research Hospital in engaging young professionals in its mission while increasing fundraising efforts by $10 million in the first year and $30 million over three years. The proposal follows the idea of 'Give Life' and combines social media advertising, guerrilla marketing techniques, events and more to best reach young professionals in an attempt to create a lifelong relationship. Research, including primary from a focus group, is included to show an understanding of the target audience and why the plan will work for St. Jude.
If companies are like tribes, and employer branding is the tribe’s sense of pride, purpose and belonging, how can this be successfully channeled? Face-to-face with Randstad's Francesca Capalani
If your company needs to submit a Comprehensive PR Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Sa6eQk
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
1. The document discusses how to engage marketing advocates by understanding their motivations and addressing their key challenges. It describes the marketing persona and notes they are great communicators, analytical, and under constant pressure to generate leads.
2. It provides tips for positioning to marketers, such as helping them stay informed as experts, introducing them to others, and encouraging community. Challenges should provide value and opportunities for interaction.
3. Fun challenges can help marketers unwind but also engage them in higher-value contributions later. Authenticity and avoiding insincerity is important when asking for their help.
Marketing plan: social media for THE SPARKS FOUNDATIONVAIBHAVDAUD
A presentation on the social media marketing strategy for The Sparks Foundation (TSF) made as part of the Digital Marketing Internship in MAY 2021. (Author: VAIBHAV DAUD)
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
- Renaissance is a PR firm that offers customized solutions tailored to each client based on personal understanding of their unique needs and situation.
- The firm focuses on effective media relations and communication strategies to help clients achieve goals like image enhancement, increased credibility, and higher sales.
- Renaissance prides itself on forging strong personal relationships with clients and delivering high-quality work to provide the best business value.
This document provides guidance on best practices for non-profits to secure corporate sponsorship. It recommends that non-profits approach companies with a one-page proposal brief to secure a meeting. At the meeting, the non-profit should provide more comprehensive materials and spend 70% of the time listening to understand the company's needs. Afterwards, the non-profit should create a tailored multi-page proposal addressing the company's specific marketing needs. Successful sponsorship relationships require clear benefits for both parties, regular communication, and ensuring the partnership remains mutually beneficial over the long term.
This document lists 7 students and their registration numbers who are taking a course on not-for-profit marketing. It then outlines several key areas of not-for-profit marketing including definitions, characteristics of not-for-profits, types of organizations, shared characteristics with service organizations, unique marketing activities, and reasons for marketing. The document provides details on these topics in short paragraphs and bullet point lists.
Creator PR Team : Our people come to CreatorPR from a range of backgrounds. Some have spent their whole careers in PR. Others joined us from the worlds of non-profit, academia or journalism. Some grew up in an agency environment. What unites us as an agency is an ability to think strategically and to bring both creativity and commitment to generating amazing outcomes for our clients.
https://www.facebook.com/Creator.Public.Relations
1) Effective campaign execution requires clarity, collaboration, and communication. Marketing teams must have a clear understanding of campaign goals, audiences, and objectives.
2) Collaboration is important from the early strategy phase by incorporating diverse viewpoints. This helps balance best practices with innovation and prevents disruptions.
3) Consistent communication is needed internally with stakeholders and externally by setting expectations and providing regular updates. This helps ensure alignment and flawless execution.
We are in the age of connectivity where there are over 4.33 billion active internet users worldwide and 3.9 billion unique mobile users. DIGITAL is here to stay.
Digital Marketing is a valuable asset to your businesses’ growth. It creates equal opportunity for SMEs, helps establish your presence online, enables you to track and monitor campaigns easily and most importantly, drives leads which in turn converts into sales. This presentation will teach you how to leverage digital marketing to drive awareness and grow.
What are Public Relations and Everything that You Need to Know About its Impo...India Assignment India
Any organization, individual, or brand expects a positive attraction from the audience and growth in their relationship with them. For this, they need proper communication and connection with them. Public relations are one such concept that helps organizations, brands and individuals to build their image and connect with the public. Public relations include dedicated professionals and PR tools to manage the public relations of any organization or individual. It is a strategic communication practice that develops beneficial relationships between businesses and their target audience. PR is a part of mass communication studies. To prepare public relations assignments, you can get help from assignment experts that are available on the internet. They have PR professionals from whom you can get help anytime. By taking their help, your PR assignment stress becomes less burdensome.
This document is a resume for Joyzelenock@gmail.com, a marketing and sales executive. It summarizes their experience initiating contact with prospects to sell intangible goods and services, creating marketing plans and materials to appeal to target demographics, and exceeding sales goals at various roles over 20 years of experience in marketing, sales, account management, and customer service. Their education includes a Bachelor's degree in Marketing and Finance from Grand Valley State University.
The document discusses Marketing Zen, a digital marketing agency founded by Shama Hyder that specializes in social media marketing. It also profiles Performics, a performance marketing agency that is reinventing the industry by focusing on understanding consumer intent across all channels. In addition, it covers Performance Horizon, a SaaS company that provides partner marketing solutions and enables brands to directly connect with affiliates and partners globally.
The document discusses growth marketing strategies and recommendations. It provides reviews of growth marketers, including Maya Moufarek of Marketing Cube and Mitch Causey of Demandwell. It also discusses upcoming events at Disrupt including speakers on starting and growing a business. Advanced SEO tactics for 2021 are mentioned, including using content generators and keyword research.
This document discusses factors that are important for building a modern brand. It argues that building a brand is complex and involves creating positive customer experiences rather than just logos and slogans. A brand must be authentic and unique. It also discusses the importance of CEO commitment, aligning brand with company culture, engaging employees, understanding social media impact, and developing marketing initiatives that support the brand.
This document summarizes a survey of social media use among Orange County law firms in 2012 and 2013. It finds that LinkedIn was the most widely used platform, with over 80% of firms reporting regular use in both years. While over 40% of firms in 2012 felt they were actively integrating social media into marketing, this increased to over 65% in 2013. The top benefits firms saw from social media marketing were raising visibility, increasing website traffic, providing industry expertise, and developing business leads. Developing a strategy was a critical issue for firms that outsourced some or all of their social media functions.
This document summarizes a survey of social media use among Orange County law firms in 2012 and 2013. It finds that LinkedIn was the most commonly used platform, with over 80% of firms using it regularly in both years. While around 55% of respondents saw social media as important for business development in 2012-2013, only around 10-20% were blogging weekly or more often. The top uses of time on social media by attorneys were sharing content and learning about clients/markets. Developing visibility, website traffic, expertise, and leads were seen as the major benefits of social media marketing. Most firms that outsourced social media functions prioritized developing a strategy.
Formulas for success with B2B influencer marketing featuring industry statistics, models and insights from interviews with senior marketing executives at SAP Ariba (Amisha Gandhi), Konstanze Alex (Dell) and Luciana Moran (Dun & Bradstreet). Ebook developed by TopRank Marketing.
We are Connected, a boutique digital media consultancy that helps startups connect with agencies, brands, and key decision makers faster than competitors. With over 30 years of combined experience, they foster relationships within digital advertising and can connect startups to C-level executives. They specialize in monetization, marketing, product development, and business development to help startups navigate advertising technology and grow from infancy to IPO. The company works with founders Alicia Molnar and Melissa Hillis, who have extensive sales experience connecting brands to agencies.
This document discusses social influencer marketing. It defines a social influencer as someone who has the potential to influence others due to their communication abilities and social networks. It emphasizes that influencer marketing requires focusing on understanding customer purchase decisions and those closest to them, rather than large social media followings. It also stresses that influencer relationships need to be nurtured long-term through genuine engagement and advocacy, not one-time promotional deals. Success requires identifying different types of influencers and measuring impact on sales, customer lifetime value, and movement along the customer journey.
Melissa Miller has over 15 years of experience in marketing and is seeking a new marketing position. She has held roles such as Senior Marketing Specialist, Marketing Manager, and Assistant to the Director of Sales and Marketing. Her experience includes branding, social media, project management, and developing marketing plans, creative briefs, and presentations. She also has experience in nursing assistance and private in-home care.
GreenRubino is a full-service marketing agency based in Seattle that specializes in branding, advertising, public relations, digital marketing, and social media. It has several departments, including branding, advertising, media, digital, public relations, and social media. The agency serves clients in various industries such as food, travel, wine/beer, lifestyle, and consumer products. It was established in 1997 and has created marketing strategies and campaigns for multiple well-known clients. The intern will be working in the public relations department, which consists of managers, coordinators, and another intern, to gain hands-on experience in communications work.
The document discusses public relations (PR) for startups. It provides an overview of what PR is, when startups need PR, how to get PR, and how to make the most of PR efforts. The key points are:
- PR involves strategic communication to build beneficial relationships between organizations and audiences, unlike advertising which is paid media.
- Startups may need PR to appropriately position themselves in a crowded marketplace or to disrupt as a possible disrupter.
- To get PR, startups should develop clear messaging and cultivate meaningful relationships with media, bloggers, and influencers in their industry.
- Making the most of PR involves having clear goals and metrics, being consistent in messaging, and engaging
Scott Voight has over 10 years of experience in public relations and understands how PR encompasses marketing and advertising. He recognizes the importance of relationship building with consumers and media. Voight is skilled at developing strategies to enhance brand awareness and sales through a combination of PR, social media, advertising, and community outreach. His diverse background demonstrates his ability to manage all aspects of an integrated communications campaign.
Outsourcing Social Media - 6 Tips To SuccessJomer Gregorio
To successfully run a business, the average CEO would put everything into proper perspective, prioritize essential aspects in the business, and set aside things that could be done later. This includes putting social media and other “non-essentials” on the calendar back-burner. Read our most recent presentation to learn more.
Check out our original blog post here - https://digitalmarketingphilippines.com/outsourcing-social-media-6-tips-to-success-infographic/
Similar to Marketing Directors Feature Interview (20)
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
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Marketing Directors Feature Interview
1. marketing
As Seen in Leading Edge Magazine
P E N N M U T UA L’ S
LEADING
Penn Mutual is pleased to provide its producers with the latest thought leadership
and insights in its quarterly field publication, Leading Edge.
EDGE
®
THE VOICE OF THE PRODUCER VALUE COMMITMENT
Social Security
Explorer
A NEW AND ESSENTIAL
RETIREMENT INCOME
PLANNING TOOL
PAGE 2
PM6329 For Producer Use Only A3YK-1226-07E3
vol 6
issue 1, 2014
PENN MUTUAL’S MARKETING DIRECTORS
bringing value to producers
Marketing is one of the nine diamonds in Penn Mutual’s Producer Value
Commitment. Within the home office, this diamond is supported by the Strategic
Marketing, Planning and Communications department. But there is also a group
outside the home office that helps support this diamond to producers in the field.
A growing number of Penn Mutual agencies and regional offices are bringing a
Marketing Director onboard who is dedicated to driving and supporting marketing
initiatives for their offices and producers. As a result, these agencies and the
producers whom they support have realized many benefits in a relatively short
period of time.
This article profiles three Penn Mutual Marketing Directors, emphasizing their
diverse backgrounds and the significant support they provide to each agency and
its producers. Leading Edge also spoke with producers and field leaders in these
agencies, for their perspectives on how the role helps contribute to their success.
6
2. Sheerah Singer, Director of Marketing
and Communications, Empire Wealth
Strategies (Cooper Agency), New York, NY
“Sheerah’s support is
an important point
I emphasize in recruiting,
because our competition
doesn’t have someone
like her to help producers
build a personal brand.
When I am going out to
meet a CPA or P&C firm to
explore a strategic alliance,
Sheerah works as my back
office, pulling together
materials. She is also my
go-to internal person for
Professional Advisors
Alliance (PAA) support.”
–Evelyn Gellar, LUTCF,
Vice President,
Empire Wealth Strategies
Sheerah graduated from the University
of Florida with a bachelor’s degree in fine
art and a concentration in graphic design.
She is an accomplished graphic designer
who worked for a leading online greeting
card/invitation retailer, before getting her
foot in the financial services industry as
an executive administrator. This led to
her taking on additional roles including
recruiting and marketing for AXA’s New
York City agency.
At AXA, Sheerah’s talents caught the eye
of Susan M. Cooper, CFP®, CLU®, ChFC®,
CDFA, who left AXA to serve as coManaging Partner of Penn Mutual’s New
York City-based agency in June of 2009.
A few months later, Susan invited Sheerah
to join the agency as Marketing Director.
“Susan was aware of my background
and skills from our association at AXA,”
says Sheerah. “She believed in me and
understood the impact my role could have
with her agency long before I did.”
Once Susan became the agency’s sole
Managing Partner, Sheerah played an
instrumental role in a comprehensive
rebranding under a new name, Empire
Wealth Strategies. Her biggest challenge
when she was hired was learning about
Penn Mutual, the marketing support and
materials available from the home office
and then understanding the needs that
the agents had and how she could provide
them with support for their practices within
the agency. “It took about a year for me to
find my groove, and for our STAR producers
to understand how I can help them.”
Each STAR producer affiliated with the
agency has its own business identity
(DBA), which Sheerah supports with
coordinated marketing plans, marketing
collateral, presentations, and social media/
digital marketing strategies. One STARled producer group is heavily involved in
seminar marketing, with the presenter role
rotating among several of his producers.
To streamline seminar marketing costs,
Sheerah designed a bi-fold brochure for the
DBA, which was then printed in mass. She
also designed a bio-card for each producer,
printable in-house and on-demand. Each
seminar attendee’s bio-card is printed and
assembled inside the brochure on-the-fly,
as soon as the presenter is known.
Another producer was constantly handing
out business cards and getting little
response. Sheerah’s solution: A “contact
card” which the producer hands out to
prospects so that they can jot down their
name, address, contact information and
areas of interest. When this producer’s
response rate increased sharply, she
implemented the same idea across the
agency.
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3. Every producer in the agency now has
access to Sheerah’s templates and skills to
help develop a biography, personal bio card,
stationery, business cards, and “credibility
brochure.” After creating materials for the
agents, Sheerah realized that many agents
were lacking professional photos for these
materials as well as for their social media
presence, so she brings in a professional
photographer annually to take high-quality
photos of any producer or agency leader
who needs one.
In addition to supporting the agency’s
continuous recruiting efforts, Sheerah is
helping to guide Empire’s evolving social
media strategy, and taking advantage
of every opportunity to fill gaps in her
knowledge. The best-practices she is
sharing include LinkedIn search engine
optimization and ideas for expanding
contacts and recommendations to broader
groups of people, beyond associates and
clients.
“After Susan Cooper’s
leadership abilities, her
second most valuable
contribution to my success
was to bring in Sheerah.
She is intuitive, easy to
work with, and doesn’t get
frustrated. Sheerah’s been an invaluable part of our team, creating deliverables and presentations
and pushing them through compliance. Recently, she’s also helped in designing our website. Having
Sheerah in the office is like having another member of my Lance Drucker Wealth Management team”
–Lance Drucker, ChFC®, CLU®, Drucker Wealth Management, STAR Producer
Lisa Dall’Acqua, Director of Marketing,
Life Planning Group (Ganley Agency),
Hauppauge, NY
“Lisa helps me define
clear objectives I want
to complete over a full
year, and then we narrow
each objective down to
marketing initiatives and
track the results. With
her help, I am constantly
monitoring each initiative
to see if it is successful or
should be replaced.”
–Jeremy Isleman,
Producer,
Life Planning Group
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Lisa knows corporate marketing, and she’s
also very familiar with the local market
where most of her producers work, Long
Island. “I’ve lived on Long Island my whole
life,” she says, then adds in jest, “I know
where the bones are buried on Long
Island.”
Before joining the agency, Lisa worked as
the Manager of National Advertising for
New York Newsday and then as Marketing
Director for another mutual life insurance
company. She joined the Ganley Agency,
Life Planning Group, in May of 2013 with
responsibility for internal marketing at
all of its branches, and she also serves as
the agency’s PAA Regional Marketing
Director.
She works directly with each of the
agency’s producers, sharing with them
her basic concept of marketing: “I believe
marketing is about making your presence
felt, declaring that you exist in the
marketplace.”
Lisa’s major focus is to get each producer to
commit to an annual marketing plan, with
defined goals and action steps, in addition
to periodic progress reviews. “Even though
I’ve been in life insurance marketing for
13 years, I tread lightly. I start by giving
producers a few ideas. They think about
them, and we keep talking about them.
When producers adapt those ideas as their
own and then start to see the result—that’s
when I feel most successful.”
To help the agency build Long Islandbased networks, she is combining Penn
Mutual’s myWorth and Social Media
4. Marnie Brown, Director of Marketing,
1847Financial (Meehan Agency),
Conshohocken, PA
“For the last year and a half, I have had
a strategic alliance with a prominent
legal firm in Moorestown, NJ, which
Marnie has helped me maximize.
Our business from elder law cases
has increased 60% from last year,
mainly because we have the materials
on hand attorneys want and need,
which Marnie helped me organize.
Having Marnie available has been very
beneficial for my practice.”
–Kevin Gianfortune,
Producer, 1847Financial
initiatives. “I belong to a local marketing
group that consists of educated, talented
professional women. I’m using this group’s
LinkedIn network to show producers how
to connect through social media. In my
first wave, I targeted 15 of the 56 women in
the network and sent them the myWorth
newsletter. Then, I’ll expand the campaign
to the next 15 network members.”
Lisa works directly with the agency’s
sales managers to learn more about each
producer. Based on this knowledge, she
helps to define each one’s natural market
and customizes a compatible marketing
toolbox. “Every producer needs business
cards, a bio card, and a website presence,”
she says. “But if these marketing tools
aren’t being used to make phone calls and
meet people, they won’t do the job. I try
to make sure they are helping to make
personal connections, every day.”
Marnie is well known to the Penn
Mutual field, both as a former Manager
of Practice Development and as a
Manager in the Marketing Department,
working on various programs. In 2011,
she was recruited by Managing Partner
Jim J. Meehan, MSM (Jim), to be his
agency’s marketing director. As she
recalls: “Jim offered me the opportunity
to put the work that I had been doing
at the home office to the test. As a
home office associate, I often thought
that it would be beneficial to spend
time in a field office, so that I could
see how the work I did affected the
field. Thanks to Jim, I’ve been able to
“I worked with Lisa at
another mutual insurance
company, and she
convinced me to move
to Penn Mutual and Life
Planning Group. She’s
been invaluable in my
transition by formalizing
my announcement cards,
producing my marketing
material, and helping with
women’s market outreach.
As I begin to explore
strategic alliances with CPA
firms, I will definitely use
her help because she is our
resident PAA guru.”
–Alisha James, MBA,
Producer, Life Planning
Group
live the experience. Now that I am in a
field office, I get to work directly with
producers and help them get to the
next level, which is something I always
wanted to do. Every day is different and
I enjoy helping producers reach their
goals.”
When Marnie arrived at the agency,
it had just adopted a new name,
1847Financial, and was building a
brand she helped to implement across
materials and media. She also works
directly with most of the agency’s 70
producers. “I interact with producers
one-on-one, helping them build
and implement marketing plans.
Sometimes I act as their accountability
partner, and sometimes I just help
them get a marketing idea to the finish
line. With experienced producers,
I encourage going deeper with
existing clients as a first priority. With
CareerBuilders, I try to instill good work
and marketing practices right from
the start.” She recognized that each
producer’s practice and approach is
unique, so there can’t be a one size fits
all approach to her role.
Marnie is a firm believer in “not
reinventing the wheel,” and often helps
producers discover the benefits of
using the materials, resources, and tools
provided by Penn Mutual marketing
programs such as myWorth and the
Small Business program. She also is the
agency’s Regional Marketing Director
for PAA, which she says will be an
important part of 2014 marketing plans
for 1847Financial’s top producers.
9