Top PR Companies- EMSI Public Relations was a pioneer in the field of public relations, offering pay-for-performance PR long before being joined by other agencies.

1. 3748 Turman Loop, Suite 101
Wesley Chapel, FL 33544
Toll Free: 800-881-7342
Local: 727-443-7115
Fax: 813-994-9380
http://emsincorporated.com/

2. Testimonials
"EMSI played a crucial role in my campaign for Teamster
President. I appeared on talk shows in virtually every media
market and they secured television and print coverage wherever I
campaigned!"
- Jimmy Hoffa, Jr.,
Former President,
Teamsters Union

3. Testimonials
“I am so grateful to all of you at EMSI. Working with all of you has
been one of the best career decisions I've ever made. Hope we
can keep going for years to come.”
- Janet Pfeiffer,
President & CEO,
Pfeiffer Power Seminars
Author,
The Secret Side of Anger

4. Testimonials
“We would love to have Marsha Friedman come to work for us full
time! We devour her informational emails; Our Director of
Marketing has our marketing staff (who are the best book
marketing people in the industry) read everything she sends us.
She is top-notch across the board. We receive tens of thousands
of submissions and only about 2-3% are even considered by our
house. Of the few who do get a publishing agreement with us, we
are always delighted when we hear that Marsha has sent them
our way. She knows this business!”
- Richard Tate, PhD,
Founder,
Tate Publishing & Enterprises, LLC

5. How to Create a Fool-Proof PR
Campaign
• Creating a successful PR campaign is an
essential part of any business when trying to
launch a new product or service nowadays,
and with so many different media platforms
available, knowing which ones to use can be a
tricky business. This is why it is essential to
plan your PR campaign carefully, and research
all the areas you need to before starting out.

6. How to Create a Fool-Proof PR
Campaign
Top PR Companies

7. How to Create a Fool-Proof PR
Campaign
Define your objectives & Goals
• This may seem pretty obvious, but you would be
amazed how many people forget to carry out this step.
Defining exactly what you want your PR campaign to
achieve for you will make all of the other steps easier
to complete, as you know where you are going.
• Your goals need to be achievable, using the SMART
(Specific, Measurable, Attainable, Relevant, Time-
bound) method when setting your objectives and goals
can help a great deal.

8. How to Create a Fool-Proof PR
Campaign
Establish who your audience is
• This can be one of the most important areas
to get right when creating your PR campaign.
You could have the best campaign in the
world, but if it's aimed at the wrong people it
will fail. Think about who your product or
services are aimed at then target these
people.

9. How to Create a Fool-Proof PR
Campaign
Hold a brainstorming session
• Try and get some of your staff (if you have
any) involved in this session, as they will often
have different ideas to you. In a brainstorming
session you need to come up with around six
different story ideas to help your PR campaign
along.

10. How to Create a Fool-Proof PR
Campaign
Decide on the media outlets
• Once you have an idea of your objectives and goals,
and who you would like to target your campaign
towards, you can then think about which
communications vehicles you will use to get your
message out there. With the digital age upon us there
are now many options when it comes to a PR
campaign, including press releases, articles, Social
media campaigns (including viral campaigns) and much
more. Do your research on the various media sources
and decide which one you feel would be the most
suited to you.

11. How to Create a Fool-Proof PR
Campaign
Monitor your campaign
• This is extremely important; you need to keep track of
your campaign to know if it is successful. Most people
find they need to change things as their campaign
progresses, as some areas may not be working as you
expected them too, but as long as you keep track of
how things are running this will not be a problem.
• I hope you have found these ideas helpful, and will
keep them in mind if you are considering setting up
your own PR campaign.

12. About EMSI
As an award-winning, top national public relations agency, EMSI
has been delivering highly specialized publicity campaigns for over
two decades. Our specialty is creating angles we know the media
will want to cover and will obtain quality media exposure for our
clients.

13. About EMSI
Through the years, we have worked with clients spanning a wide
array of industries from authors, publishing, health, food, music,
software and finance, to politics. EMSI customizes its clients’ PR
campaigns to focus on specific objectives and we only work with
quality media to ensure the results meet our clients’ needs and
expectations.
EMSI Public Relations was a pioneer in the field of public relations,
offering pay-for-performance PR long before being joined by other
agencies. Today, EMSI Public Relations represents all its clients on
a performance and project basis.

14. The EMSI Mission Statement
With a 24-hour TV, radio, print and online news cycle, digital
media now delivers the news faster and in ways previously
unimagined through the airways and the Internet, appearing on
televisions, radios, PDAs, laptops, cell phones and networks
simultaneously in a global community, reaching billions of people
daily.

15. The EMSI Mission Statement
EMSI’s mission is to assist our clients to engage the power of the
news media with bold strategies and innovative tactics, offering a
unique client-agency relationship that mitigates risk while
increasing opportunities. EMSI strives to be more than just a
public relations firm, but rather an irreplaceable business partner,
key to the success of each of our clients. Most importantly, we are
driven to help companies and individuals with ethical messages,
products and services become very well known so that they may
prosper while enhancing the survival of those they serve.

16. A Message From Marsha
Marsha Friedman, CEO for twenty-two years, my
public relations firm has operated on a simple
philosophy: Caring greatly for our clients while
meeting their expectations minimally and exceeding
their expectations optimally.

17. A Message From Marsha
Our talented production team, housed in our News & Experts
division, capitalizes on the media relationships we have developed
over time, enabling us to secure quality interviews for our clients
on radio and TV, and editorial exposure in newspapers and
magazines. In fact, our News & Experts team is well-known by the
media as a resource for newsworthy content, which is why they
often call us when looking for top quality guests.
We also pride ourselves on the peace-of-mind that our “pay-for-
performance PR” model provides our clients. We were one of the
pioneers of this model over twenty-two years ago, which enabled
our clients to receive more than just our “best efforts” with the
media, but rather an actual guarantee of media exposure in
exchange for their fees.

18. A Message From Marsha
We truly cherish our clients and appreciate them as part of the
EMSI family. I say “family,” because we work as a cohesive unit in
a pleasurable atmosphere like few others.
Please visit the EMSI team page of this site to meet the family
and feel free to get in touch at any time!
Warm regards,
Marsha Friedman

19. 3748 Turman Loop, Suite 101
Wesley Chapel, FL 33544
Toll Free: 800-881-7342
Local: 727-443-7115
Fax: 813-994-9380
http://emsincorporated.com/