Marybeth Cale offers executive coaching, life coaching, and public relations services through her business Cale Communications. She has almost 20 years of experience working with individuals and businesses. Her coaching services help clients clarify their vision, develop action plans, and achieve their goals both personally and professionally. She also provides workshops on topics like work-life balance and effective communication for companies.
We are a team of People and Behaviour Experts: Coaches, Leadership Champions, Change Creators, HR Specialists and Inspirational Trainers.
Our mission is to be the most trusted partner, helping people and businesses reach their aspirations for growth and development.
This is the Rainbow Universe Pageants brand new partnership program for like-minded individuals, business owners, government officials, law enforcement, celebrities and youth to partner with us to join us on our mission to make sure all of our youth are on the road to excellence in life. We have 17 different partnership opportunities. Check them out, choose your level of partnership that resonates with your heart song for youth excellence and become a partner today!
What comes to mind when you think of culture?
We see a direct correlation between Performance and the health of your Leadership, Culture and Strategy. In turn, maybe you’ve
heard that culture eats strategy for breakfast - the saying attributed to Peter Drucker. But strategy and culture should be interacting with and reinforcing each other, not just running
alongside each other!
We are a team of People and Behaviour Experts: Coaches, Leadership Champions, Change Creators, HR Specialists and Inspirational Trainers.
Our mission is to be the most trusted partner, helping people and businesses reach their aspirations for growth and development.
This is the Rainbow Universe Pageants brand new partnership program for like-minded individuals, business owners, government officials, law enforcement, celebrities and youth to partner with us to join us on our mission to make sure all of our youth are on the road to excellence in life. We have 17 different partnership opportunities. Check them out, choose your level of partnership that resonates with your heart song for youth excellence and become a partner today!
What comes to mind when you think of culture?
We see a direct correlation between Performance and the health of your Leadership, Culture and Strategy. In turn, maybe you’ve
heard that culture eats strategy for breakfast - the saying attributed to Peter Drucker. But strategy and culture should be interacting with and reinforcing each other, not just running
alongside each other!
What do we do?
We help our clients become better communicators for all media opportunities. We find out our clients' needs, create a specific series of videotaped exercises and simulated TV/media interview situations and then practice with you until you are comfortable with your performance.
What is your approach to Media Training?
Our approach is to treat each person based on his or her needs and their business environment, and not use some ready-made format workshop. (We ask that all clients fill out a needs assessment beforehand to help us better prepare for the training session.) Every training session is unique to the person or persons trained. The one constant in every training session is that the client spends a great deal of time in front of the camera being recorded during interview situations, and then watching the performances on instant playback with critiques.
Why do bad interviews happen to good people? The reason behind that - bad prep work by PR folks who are missing the mark when it comes to media training. The second part to this is the willingness of the spokesperson to take the time to brief, research, and prepare. Media training isn't about just going over the dos and don'ts of media interviews but it's about understanding your key messages, delivery, authenticity, and knowing your audience.
Speaking to reporters can be daunting, even for CEOs and founders who've done it dozens of times. Each interview takes a certain amount of preparation and practice to make sure your messaging is on point for a given reporter's beat and area of interest.
But, with a little preparation and some practice scenarios, even the most timid among us can be become experts are briefing the press.
To get started, take a look at Media Training 101.
Screw You Bullet Points! [Rest in Peace]Ayman Sadiq
Even when you are preparing a slide and filling it with bullet-points, you know you are being a lazy-ass. Because, let’s face it, there’s just so much more that you could use in lieu of a ton of bullet points (I mean literally ‘a ton’, they’re all over the place!). Half of the audience won’t even be listening to what you have got to say and will simply read the points (completely ignoring your words in the process). If you don’t want your audience to tune out of your presentation and label you as ‘BORING’, play around a bit with cool info-graphics, icons and illustrations and make them go: ‘Whoa!’
Here are 13 alternative ways to design and display content in presentations versus using bullet points. This will work in PowerPoint and other presentation authoring tools.
We have been using storytelling to share our thoughts and feelings ever since flat screen televisions meant clay tablets and cave walls. Stories move us; they inspire us. And that is why your 110th presentation should not just include data. Because data might persuade people to consider your idea for a while, but it won’t inspire them to act; to do that, you need to drape your vision in a story that makes your audience think: “Hey! I can picture myself in his shoes!” Your story should fire their imagination and make them come alive- because a story has a key to that special place where mundane quantitative data is denied entry: our hearts.
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0Guy Kawasaki
The Only 10 Slides You Need in Your Pitch Deck from The Art of the Start 2.0 by Guy Kawasaki created by Visually http://visual.ly/
More about The Art of the Start 2.0 here: http://guykawasaki.com/books/the-art-of-the-start/
CEO's need to change the way their companies do business. Why? How? and... Do it Different! Check out these 3 key messages in detail. This presentation was held at the CEO Forum in Taipei, Taiwan.
Join me in a 5-week Study Group covering John C. Maxwell’s book, “The 15 Invaluable Laws of Growth.”
This course will help you learn principles of personal growth to help you be more successful in every area of life. You’ll gain tools to help you build up your sense of purpose, your passion, and your potential.
To reach that potential, you must grow—and to grow, you must be highly intentional about it. Through this webinar series, you’ll see a clear pathway forward for growing
in character, advancing in your career skills, enriching your relationships, and
enhancing your life-management skills.
Register at ceciliagorman.eventbrite.com
This Integrated Marketing Plan was developed for St. Jude Children's Research Hospital as part of West Virginia University's Integrated Marketing Communications Master's Program capstone class.
The Nexus Cornerstone Newsletter illustrates the recent happenings within the nonprofit organization, with features from each of its treatment sites and affiliates.
eWomenNetwork Meet Our Speakers is a history of our Accelerated Networking Event speakers and their topics. Click the links to be taken to our speaker's social media profiles to connect beyond our monthly meetings. Check out how we're making a difference in Chattanooga, TN.
Tips on how to grow your business from educational consultants and service based business owners. How to obtain and retain customers. How to provide superior customer service.
2. Cale Communications: Executive+Life Coaching Media Kit
Set sail on a journey to greater success, purpose &
satisfaction in business,life & love.
Marybeth Cale is a life coach, executive coach and publicist who brings
almost two decades of experience working with a wide range of
individuals and businesses to her practice. She recently completed
coursework with the Institute for Life Coach Training, a program
accredited by the International Coach Federation, and launched her life
coaching and executive coaching practice with a vision for supporting
her clients as they clarify their vision and purpose, develop and carry
out action plans for success and live get the results they want, both
personally and professionally. She works with individuals from all over
the country, and also conducts workshops for companies looking to
improve productivity, reduce stress, streamline systems and enhance communication skills of their teams. In
addition, through Cale Communications, her PR firm, Cale also offers comprehensive public relations
services, crafting and sharing stories on behalf of clients through writing, blogging, public speaking
engagements, email marketing, press releases, media relations and community relations campaigns. Cale
has served in a variety of leadership roles, including Vice President of the Rhinebeck Area Chamber of
Commerce, PR Chair for the Rhinebeck Rotary,
Advisor to the Rhinebeck Interact Club, trustee for the
Rhinebeck Community Scholarship Fund, member of
the Wilderstein Business Advisory Council and board
member for the Center for Spectrum Services
Foundation, among other volunteer activities. She has
also been the recipient of honors such as the “Top 40
Under 40” award and the “Service Above Self” award.
Cale and her husband Tom live in her hometown of
Rhinebeck, New York with their two children, where
she most enjoys time with family and friends, and
loves playing tennis, hiking and kayaking.
3. Cale Communications: Executive+Life Coaching Media Kit
The right executive and personal coach can
get you where you want to go.
With executive and personal coach Marybeth Cale, you can navigate your way to success - in the workplace and at
home. Whether you want to streamline systems in your company to improve productivity, or you are looking to
make some major changes to your life, coaching can get you there.
"Twenty years from now you will be more disappointed by the things you didn't
do than by the ones you did. So throw off the bowlines, sail away from the safe
harbor. Catch the trade winds in your sails.
Explore. Dream. Discover." -Mark Twain
What you can gain from one-on-one executive coaching:
Improved workplace communication
Better employee and client engagement
Clarity on professional goals/work mission
Development of vision, and action plans to make vision a reality
Greater connectedness to work and home life
Ability to better leverage your spheres of influence
Guidance on effectively sharing your story through public relations + community involvement
Healthier work-life alignment
Stress reduction and resolution of conflicts
Greater profitability and results from team and from self
Enhanced ability to manage time and people successfully
Convenient coaching calls that accommodate your schedule
Support, motivation and someone to keep you on track with what you are setting out to accomplish
Life Coaching for a more fulfilling journey.
4. Cale Communications: Executive+Life Coaching Media Kit
One-on-one life coaching is a safe space where you can explore your biggest aspirations and move through the
blocks that have been in your way. The coaching alliance can transform your life. You can expect an ongoing
dialogue which will support you as you: reveal your biggest aspirations and identify specific goals,
become more mindful of what makes you feel most alive and connected, develop action plans to
overcome obstaclesand make your vision a reality, tap into potential and resources you already
HAVE to meet with success, stay on track with your goals, feel more purpose and connectedness
in life, and share your dreams confidentially and enjoy tremendous self-discovery.
Some popular topics for coaching include:
Carving out a new path in your personal or professional life
Getting more results in the workplace
Building stronger relationships
Rediscovering passion in your marriage or relationship, or joy and wonder in your life
Securing a strong financial future
Launching a new business, or reinventing your career
Communicating more successfully with colleagues, family members and friends
Identifying and embracing new opportunities
Becoming more mindful
Aligning your values with your life
Managing stress and juggling responsibilities
Figuring out what you most want out of the next chapter in your life story, and how to make it happen
Attaining a greater sense of purpose, self, satisfaction and overall well-being
“Marybeth is a vibrant and dynamic leader in our community. On more than one occasion, she has
inspired women receiving treatment at Daytop Village’s Rhinebeck campus as a result of chemical
dependence and substance use through motivational presentations. Her powerfully-charged statements
5. Cale Communications: Executive+Life Coaching Media Kit
such as, “If you have confidence, you can do anything,” have sparked a desire in our clients to actualize
their dreams and work to achieve their highest potential. Marybeth’s wealth of experience in
communications and her willingness to invest her time and talent in others garner tremendous return. Her
participation in any endeavor will undoubtedly produce amazing results.” -John A. Asuncion, LMHC,
CASAC; director, Daytop Village, Inc., Fox Run
"Marybeth is a wonderful presenter
whose infectious good humor made
our session on work-life balance lively
and fun. Through her thoughtful
comments and suggestions, Marybeth
generated ideas to help make life
more manageable and fulfilling.
Loved that the session was very
participative! We will definitely
engage Marybeth’s services again in
the future!"
-Theresa Gill, The Dyson Foundation
"Marybeth is an amazing speaker whose contagious enthusiasm and passion are evident the moment she
walks through the door. She attended our team meeting to speak to our group of about 25 high school girls
who were involved in planning and participating in a fashion show. Marybeth conducted a presentation
she titled: "The Beauty from Within: Confidence to Make you Shine". Her warmth, sincerity and
approachability made it easy for the girls to connect with her and become active participants in the
conversation. This connection enabled the girls to understand that they are all beautiful people and that
they can live their lives, every day, in a way that radiates this happiness and beauty. I am looking
forward to having Marybeth back next year to talk to next year’s fashion show team!"
-Kathy Cassens, Kathy Cassens Photography
Mompreneur Marybeth Cale Announces Launch Of Life Coaching And Workshop Business
Publicist Provides Work-Life Balance Workshops To Employer Groups And One-On-One Motivational
Coaching Sessions For Individuals All Over The Country.
6. Cale Communications: Executive+Life Coaching Media Kit
Marybeth Cale, owner of Cale Communications, a public relations firm located ninety miles north of
Manhattan in the small village of Rhinebeck, New York, has announced the launch of a new arm to the
business. Cale, a mompreneur, has expanded the business to incorporate a new scope of services designed to
motivate and inspire people to maximize potential. Those services will include group trainings and
workshops on a number of topics, as well as one-on-one life coaching for clients all over the country.
Workshops address topics such as assertiveness and self-confidence development in the workplace, the art of
effective communication, and achieving work-life balance, among others.
Happiness, adventure, meaningful work, and fulfilling relationships are the primary goals for Marybeth Cale,
owner of Cale Communications. “As a working mom myself and a business owner in a vibrant community, I
know that there is nothing more powerful than feeling like you have the support system you need, as well as
the skill-set, to succeed in both discovering your vision and making it a reality. As a life coach, I hope to
empower clients by engaging them in powerful dialogue, helping them understand how to be true tothe
values and goals they have for themselves and how to create and execute an action plan that brings their
vision to life."
Cale established the public relations side of the business in 2005 after her two children were born to achieve
healthier work-life balance. In her words, "the firm was first developed to help businesses find the words and
platforms to discover and share their unique messages and stories; the life coaching and motivational
workshops are the natural result of the evolution of the business and the requests I have received tospeak to
groups about getting businesses off the ground, and the requests I have received from individuals to support
them in their efforts to move their lives forward."
"My feeling is that if my PR firm can help businesses get going, I can work with the individuals toachieve
their personal goals as well. As the daughter of a small-town preacher, I have witnessed first-hand what it
means to support others in their life journey by watching my mother and father inspire others in their
community roles. I want to do the same, and as working moms and dads attempt tocreate meaningful lives
that have balance to them, I can't imagine a better time towork closely with people as they figure out how to
make it all work and remain true to their innermost dreams," said Cale.
RHINEBECK AREA CHAMBER OF COMMERCE ANNOUNCES WORKSHOP SERIES WITH
EXECUTIVE COACH MARYBETH CALE
7. Cale Communications: Executive+Life Coaching Media Kit
Rhinebeck NY… The Rhinebeck Area Chamber of Commerce has announced that it will be hosting “The
Success Odyssey”, a 5- part workshop series developed and delivered by executive coach, life coach and
publicist Marybeth Cale. The workshops will be held at the Rhinebeck Area Chamber of Commerce office on
Wednesdays from 12-1pm, from April 8th through May 6th. Topics will include: The Art of Networking,
Effective Business Communication, Time Management, Work-Life Balance + Alignment, and Marketing and
PR Basics.
“The goal of these workshops is to empower businesspeople, providing them with intensive workshops on a
number of topics relevant toall professionals in the marketplace, regardless of industry. My coaching and PR
practice are really focused on putting the wind in the sails of my clients, allowing them to maximize potential
personally and professionally. I hope that The Success Odyssey series provides them with a learning
experience that will leave them feeling more self-confident and ready toshine” says Marybeth Cale of Cale
Communications.
“We are thrilled to bring these workshops to our community, and want everyone toknow that the
opportunity is available to both Chamber members and non-Chamber members. These topics are important
ones to master in order to meet with success, and we really look forward to the results attendees will enjoy as
a result of their participation”, says Colleen Cruikshank, Executive Director of the Rhinebeck Area Chamber
of Commerce.
10. Cale Communications: Executive+Life Coaching Media Kit
“I believe that passion, adventure, meaningful work, abundance and fulfilling
relationships are all within reach. Sometimes we need someone to support us with the
kind of alliance that buoysus up, keeps us on track with our goals in context of our broader
values and mission, and inspires us to sail confidently toward our destination.”
- Marybeth Cale
Marybeth Cale | Cale Communications
Call: 845.876.2220
E-mail: beth@marybethcale.com
Marybethcale.com