The Mobile Barcode & Platform Invented for Marketers<br />Jane McPherson<br />Chief Marketing Officer <br />SpyderLynk<br ...
MOBILE BARCODES ARE EVERYWHERE<br />How did it happen? <br />2<br />
Where Mobile Barcodes Fit into the Marketing Mix<br />Interactive Connection to Mobile Consumers <br />Marketing<br />Shop...
History of Barcodes <br />SnapTag invented by SpyderLynk<br />Invented by Toyota subsidiary<br />(Denso-Wave)<br />1st use...
SnapTags The Barcode Invented for Marketers<br />5<br />5<br />
SnapTags: More Accessible <br />Receive<br />Engage<br />Send<br />Snap<br />Engage<br />Snap & Send<br />Any camera phone...
SnapTags: Branded <br />What brand is this?<br />7<br />7<br />
SnapTags: Smarter with Code Rings for Variability<br />Packaging<br />Out of Home<br />Print Ads<br />Point of Sale<br />E...
SnapTags: Smarter with Dynamic Responses <br />You must be 21 to participate. Please respond with your Date of Birth MMDDY...
 Multiple choice offers put consumers in control
 Each dynamic response can be tied to a different SnapTag Code Ring </li></ul>Check out this play from the Bud Light Playb...
Smarter with Simple Solutions for Building a Database <br />Caress program drove 26,000 entries and 16,000 mobile club opt...
 Data segmentation allows for targeting of messages to different consumer segments
Direct connection with consumers creates loyalty and opportunity to drive sales</li></ul>10<br />
Smarter with Robust Analytics & Reporting <br />11<br />
New: Social SnapTags<br />Make Your Mass Marketing Social <br />SnapTags can LIKE your brand on Facebook or follow your br...
Social SnapTags<br />Social SnapTags<br /><ul><li> Like Us on Facebook</li></ul>We share great offers with our Facebook co...
 Sweepstakes Entry
 Exclusive Content
 Coupon
 Free Sample</li></ul>Enter to Win a <br />Summer Fun Prize. <br />Snap with your mobile phone to LIKE us and you are elig...
Activating Strategies at All Stages of Consumer Purchase Cycle <br />Loyalty<br />14<br />
Consumer Engagement<br />The Results:<br /><ul><li> Over 150,000 snaps
 Reached 12% activation rate
 Increased the time spent with </li></ul>Coke Zero by 9 times <br />The Execution<br /><ul><li> 5 Campaigns
 5 Street Teams
 500+ Events</li></ul>You are 25 Snaps away from winning. The first person to reach zero wins back stage passes <br />15<b...
Consumer Engagement <br />Thanks for entering the Wal-Mart Texas Coors Light Super Bowl Sweepstakes. <br />With simple Sna...
Upcoming SlideShare
Loading in …5
×

SpyderLynk SnapTag Overview 062011 2

1,003 views

Published on

SnapTag Presentation

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,003
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
31
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • .
  • SpyderLynk SnapTag Overview 062011 2

    1. 1. The Mobile Barcode & Platform Invented for Marketers<br />Jane McPherson<br />Chief Marketing Officer <br />SpyderLynk<br />jmcpherson@spyderlynk.com<br />1<br />
    2. 2. MOBILE BARCODES ARE EVERYWHERE<br />How did it happen? <br />2<br />
    3. 3. Where Mobile Barcodes Fit into the Marketing Mix<br />Interactive Connection to Mobile Consumers <br />Marketing<br />Shopper Marketing<br />Traditional Media<br />Research & Analytics<br />Social Networking<br />Database Marketing <br />3<br />Packaging<br />
    4. 4. History of Barcodes <br />SnapTag invented by SpyderLynk<br />Invented by Toyota subsidiary<br />(Denso-Wave)<br />1st use - Wrigley Juicy Fruit<br />1962<br />1994<br />2006<br />UPC Code <br />Invented to get product <br />Info and pricing from <br />Packaging at checkout<br />QR Code<br />Invented for tracking<br />parts in manufacturing<br />Mobile Barcodes<br />Invented for marketers <br />and consumers to activate<br />advertising<br />4<br />
    5. 5. SnapTags The Barcode Invented for Marketers<br />5<br />5<br />
    6. 6. SnapTags: More Accessible <br />Receive<br />Engage<br />Send<br />Snap<br />Engage<br />Snap & Send<br />Any camera phone <br />95871<br />Open the App <br />Hover to Decode<br />Dialog Opens<br />95871<br />95871<br />Mobile App Scan<br />iPhone & Android<br />6<br />
    7. 7. SnapTags: Branded <br />What brand is this?<br />7<br />7<br />
    8. 8. SnapTags: Smarter with Code Rings for Variability<br />Packaging<br />Out of Home<br />Print Ads<br />Point of Sale<br />Each SnapTag Code Ring provides tracking for different media segments and can serve a different marketing campaign <br />Super Bowl Tickets Sweepstakes<br />Super Bowl Merchandise <br />Sweepstakes <br />Sweepstakes<br />Super Bowl Weekend Extravaganza<br />Super Bowl Party<br />Sweepstakes<br />8<br />
    9. 9. SnapTags: Smarter with Dynamic Responses <br />You must be 21 to participate. Please respond with your Date of Birth MMDDYYYY<br />03221985<br />SnapTags serve multimedia messages that can be customized in a variety of ways <br /><ul><li>Response logic driven by algorithm allowing variable responses based on multiple attributes
    10. 10. Multiple choice offers put consumers in control
    11. 11. Each dynamic response can be tied to a different SnapTag Code Ring </li></ul>Check out this play from the Bud Light Playbook. Want more? Reply “A” for more plays, “B” for more game day recipes, “C” for tailgating tips, “D” for Behind Enemy Lines trailers<br />9<br />
    12. 12. Smarter with Simple Solutions for Building a Database <br />Caress program drove 26,000 entries and 16,000 mobile club opt ins<br />Mobile Club Database: <br /><ul><li> Features consumer phone number or email address
    13. 13. Data segmentation allows for targeting of messages to different consumer segments
    14. 14. Direct connection with consumers creates loyalty and opportunity to drive sales</li></ul>10<br />
    15. 15. Smarter with Robust Analytics & Reporting <br />11<br />
    16. 16. New: Social SnapTags<br />Make Your Mass Marketing Social <br />SnapTags can LIKE your brand on Facebook or follow your brand on Twitter <br />12<br />
    17. 17. Social SnapTags<br />Social SnapTags<br /><ul><li> Like Us on Facebook</li></ul>We share great offers with our Facebook community. <br />It’s a Snap to LIKE Us. <br />Social SnapTags with an Incentive<br /><ul><li> Like Us on Facebook and Get….
    18. 18. Sweepstakes Entry
    19. 19. Exclusive Content
    20. 20. Coupon
    21. 21. Free Sample</li></ul>Enter to Win a <br />Summer Fun Prize. <br />Snap with your mobile phone to LIKE us and you are eligible to enter!<br />13<br />13<br />
    22. 22. Activating Strategies at All Stages of Consumer Purchase Cycle <br />Loyalty<br />14<br />
    23. 23. Consumer Engagement<br />The Results:<br /><ul><li> Over 150,000 snaps
    24. 24. Reached 12% activation rate
    25. 25. Increased the time spent with </li></ul>Coke Zero by 9 times <br />The Execution<br /><ul><li> 5 Campaigns
    26. 26. 5 Street Teams
    27. 27. 500+ Events</li></ul>You are 25 Snaps away from winning. The first person to reach zero wins back stage passes <br />15<br />
    28. 28. Consumer Engagement <br />Thanks for entering the Wal-Mart Texas Coors Light Super Bowl Sweepstakes. <br />With simple SnapTag Code Ring Changes, Coors Light was able to engage consumers in promotions configured for 13 different markets and chains. <br />16<br />
    29. 29. Ocean Spray Product Education <br />Ocean Spray shared product recipes to drive new trial <br />Ad Age Top Performing Advertisements of SummerGfK MRI's Starch Advertising Research asked consumers to consider 27,268 magazine ads.<br />Ten advertisements were named the most engaging in Summer 2010<br />INGREDIENTS:<br />1 cup Ocean Spray® Blueberry Juice Cocktail<br />1 cup Ocean Spray® Fresh Blueberries, <br />1 6-ounce container vanilla yogurt<br />8 wooden craft sticks<br />DIRECTIONS:<br />Combine all ingredients in blender. <br />17<br />
    30. 30. AVEDA - FREE SAMPLE AND SALON FINDER<br />Pick up your Color Conserve at 82 Northfield Blvd Denver, CO 80238. Use this coupon code SHAPE10 to get a tri-pack sample<br />18<br />
    31. 31. Product Education <br />Video Response educates consumers in retail about the features and benefits of the new HP ePrint product <br />19<br />
    32. 32. Sales Driver<br />12% of consumers opening Foot Locker ‘s email activated the SnapTag to access this mobile coupon <br />Get a 25% Discount<br />Redeem before 1/26/11. Show this code in store FL28169<br />20<br />
    33. 33. Engagement & Sales Activation <br />To unlock ‘The Big Under’ content on the Inception Blue Ray DVD, use code XTRZ. Watch a preview now <br />21<br />
    34. 34. Colorado Native Beer Loyalty Initiative <br />Colorado Native is building a community of consumers by becoming a go to resource about Colorado Events <br />Colorado Native will keep you up to date on brew festivals this summer in Colorado. Let us know the cities you want news about: <br />Denver<br />Telluride <br /> Aspen <br />Join us this weekend at the Beer & Chili Festival in Aspen. We will be sampling Colorado Native and celebrating the summer with some great chili and great music <br />SnapTag Response<br />A<br />Text Communication <br />Colorado Native is a brand created by AC Golden, a subsidiary of Miller Coors <br />22<br />
    35. 35. Orbit Loyalty Points Program <br />Orbit Bucks Promotion <br /><ul><li> Participating consumers have the opportunity to instantly win between $20 and $100 a day in Orbit Bucks.
    36. 36. Consumers can participate daily to increase their chances of winning more Orbit Bucks – and more Orbit Bucks gives the consumer access to prizes of greater value. </li></ul>You have just won 10 Orbit Bucks. Go online to style.orbitgum.com<br />And check out the Back to School prizes available . Use Promo Code XL77R3PL to redeem. <br />SnapTag Response<br />23<br />
    37. 37. Got2b Loyalty Initiative <br />Thanks for snapping. Try out this sample of hairspray and respond with the answer you think best: <br />I love this hairspray<br />I like this hairspray<br />I wish it worked better <br />This Sample Pack SnapTag Feedback Form allowed got2b to collect consumer feedback on the product <br />24<br />24<br />
    38. 38. Mobile Activation Solutions<br />Text WIN <br />to 90999<br />25<br />
    39. 39. Mobile Consumers <br />The Mobile Universe<br />234 million Americans 13 and over use mobile devices <br />88% of consumers can snap & send with a camera phone<br />76% American adults use the camera on mobile phones<br />36% of consumers have a Smart <br />Phone <br />15% have downloaded a QR code Reader <br />*Comscore 1/11, **Pew Research Center 7/10, ***Nielsen, 2/11 <br />26<br />
    40. 40. How QR Codes and SnapTags WORK <br />Tracking via website analytics<br />Influence experience via website<br />DATA (URL) Decoded by barcode reader<br />Website<br />Activity tracked via interactive platform<br />Response Influence:<br /><ul><li> SnapTag #
    41. 41. Consumer
    42. 42. Time/day
    43. 43. Location
    44. 44. Campaign history</li></ul>Activity tracked via interactive platform<br />Response can initiate interactive conversation<br />Relevant Response<br />Message<br />27<br />
    45. 45. The Mobile Barcode & Platform Invented for Marketers<br />28<br />

    ×