Cart abandonment rates were highest in the travel sector at 80.3% according to a study of 200 global brands from July to September 2013. The fashion sector had the next highest rate of 69.8% while retail was 72.4% on average. Nearly half of all cart abandonment emails are opened by customers and over a third of those clicks lead to purchases, showing the emails can be an effective way to recover lost sales from abandoned carts.