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2013

CART Abandonment Stats
Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels &
Ralph Lauren) here’s 7 big cart abandonment stats from July, August and September 2013

ABANDONMENT RATES BY SECTOR
travel

TRAVEL : 80.3%

fashion

FASHION : 69.8%

retail

ALL SECTORS

RETAIL : 72.4%
73.9% Abandonment rate

“Travel operators, with higher average order values and longer (and more thoughtful) buying
cycles face significantly higher abandonment rates than their peers in other industries. The
lure of great labels combined with well optimized website checkouts ensures the
abandonment rates in fashion are well below average.”

- Dominic Edmunds, SaleCycle President

Quarterly Update: Q2 v Q3
Most abandonments

Nearly half of all cart

happen between 1pm &

THU

abandonment emails

2pm with Thursday the

are opened.

most common day.

1PM - 2pm
Thursdays

46.1%
Q2 2013

Over an eighth of cart

Over a third of clicks

abandonment emails

lead to a purchase back

are clicked

on site

35.3%

13.3%
Q2 2013

Q2 2013

The AOV of purchases from

Every single cart

basket abandonment

abandonment email

emails is 19% higher than

sent, delivers over $5

typical purchases

in revenue.

19.1%

$5.64
Q2 2013

Q2 2013

Want a report specific to your industry sector?
Contact us at info@salecycle.com and we’ll send you one completely free!

VISIT US ONLINE

@SaleCycle.com
TWEET US

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Infographic: Q3 basket abandonment stats

  • 1. 2013 CART Abandonment Stats Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels & Ralph Lauren) here’s 7 big cart abandonment stats from July, August and September 2013 ABANDONMENT RATES BY SECTOR travel TRAVEL : 80.3% fashion FASHION : 69.8% retail ALL SECTORS RETAIL : 72.4% 73.9% Abandonment rate “Travel operators, with higher average order values and longer (and more thoughtful) buying cycles face significantly higher abandonment rates than their peers in other industries. The lure of great labels combined with well optimized website checkouts ensures the abandonment rates in fashion are well below average.” - Dominic Edmunds, SaleCycle President Quarterly Update: Q2 v Q3 Most abandonments Nearly half of all cart happen between 1pm & THU abandonment emails 2pm with Thursday the are opened. most common day. 1PM - 2pm Thursdays 46.1% Q2 2013 Over an eighth of cart Over a third of clicks abandonment emails lead to a purchase back are clicked on site 35.3% 13.3% Q2 2013 Q2 2013 The AOV of purchases from Every single cart basket abandonment abandonment email emails is 19% higher than sent, delivers over $5 typical purchases in revenue. 19.1% $5.64 Q2 2013 Q2 2013 Want a report specific to your industry sector? Contact us at info@salecycle.com and we’ll send you one completely free! VISIT US ONLINE @SaleCycle.com TWEET US