Startup Stage - Transportation - Presentation by Mehmet Golhan, CEO of Lojika at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.

1. Real Carpooling
a Haunted Prospect
June 2016

2. 10 - 11 November 22 - 23 June
Save The Date
www.noah-conference.com

3. Why there is no
Airbnb for carpooling?
6000 million
Commutes per day
6 million
Rooms per day
Google, Apple, Uber have been working on it.
What can be so difficult?
Even SpaceX has demonstrated success.

4. 421 3
Building surge to provide
instant and meaningful
experiences
Developed algorithms to
support complex human
interactions
On demand carpooling
as simple as UBER
SafetyAlgorithms VolumeComplexity
«Spotify» your ride
selection through social
graph
,
Meet the ghosts

5. “
Elon Musk, Tesla CEO
18 million
people
Highest cost
of gas and
cars
Low income
per capita Fishbone
road
structure
“’Failure is an option here. If things are not
failing, you are not innovating enough.”
TEL AVIV ISTANBULSAN FRANCISCO

6. Pilot launches in
2016/17
London
Madrid
Shanghai
Mumbai
Paris
Moscow
İstanbul
Rome
Cairo

7. Starting Dates
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Time
Market
Adoption
Mobile Payments
Mobile Maps
IOS/Android
Penetration
Advanced
Mobile Payments
Advanced
Mobile Maps
Higher IOS/Android
Penetration
Social Connection
Responsive Smart Devices
New Technology
User Adoption Curve
Why did it
take them so
many years to
penetrate the
market?

8. Lojika and Technology Convergence
1. Technology Convergence
Yandex, Uber, Waze, Bitaksi, Google Maps, etc.
Odd/Even License, Congestion Charges, Carpool Lanes, Toll Roads
Main driver for carpooling; instant demand - two way matching
Number of smart phones doubles approximately in three years
2. User Behaviour Convergence
3. Convergence to Smart Cities
4. Smart Phone Penetration

9. What is the valuation potential?
• $10-100 million revenues by Year 3
• North of 40% EBITDA
• Billion $ valuation is attainable
▪ 190-240 billion kms of passenger rides per year in
Turkey
▪ Private cars and cabs (91 billion kms):
▪ Fuel consumption by LVs1: 9.1 billion Lt
▪ Average range: 10 km per Lt
▪ Public transport (96-145 billion kms):
▪ 8.8 million passengers2 per day in İstanbul
(x365 days) (x15 km per each ride)
▪ Assumed 2-3x for all Turkey)
▪ Lojika to capture conservatively 0.1%-1% market
share
▪ Passengers pay $ 0.25 per km (25% of cab ride and
75% of cost of gas)
▪ Lojika to charge 20% commission
1 Light vehicles
2 Excluding yellow cabs and private cars. Assumed to travel 15 kms per ride, 365 days a year
Source: TUİK, İETT, Turkcell annual report 2014
MarketsizeMonetization
Targets by Year 3
▪ 3.2 million registered
▪ 870k active users
▪ Active users book 10
rides per month
▪ Average ride costs
$3.75 (15km)
▪ Quarterly churn 10%
Crosscheck
Market
▪ 23 million smartphone
users in 2015,
forecasted >48 million
by 2019

10. Risk factors
Taxi lobby
Taxation and
invoicing
Liability (e.g.,
accidents and
etc.)
▪ Lojika offers more business for Taxicabs, by offering taxi-cab sharing
functionality.
▪ We interviewed 4 taxi-stands that represent 400 cars. Taxi operators
understand the value of sharing in terms of its potential to create more
business.
▪ Given the win-win situation we expect no direct confrontation with Taxi
lobbies.
▪ We replicate Gittigidiyor’s legal and taxation structure, which is well-
known and understood by the authorities.
▪ We are integrated with a Marketplace payment platform (iyzico) which
gets Lojika clear of all the possible regulatory problems such as
payment processing licenses, banking licenses and digital currency
laws.
▪ All rides will be covered by a blanket insurance for casualties
▪ For other willful misconduct, user agreements will define the responsibilities
to be in between the rider and the driver

11. 25 employees of which 10 are women, which is a very high
representation compared to most technology startups.
The TEAM

12. Lojika is creating a new media: Virtual meets REAL
21 21 19
13 13 11 11 10
6
0
5
10
15
20
25
McKinsey&Company

13. What’s next for Lojika
FINANCIALLY STABLE
for 2 years with €3,3 M
funding to cover burn
BOOST OUR GAME to
Silicon Valley standards
Looking for mindshare and capital from
a top VC
SUCCESS IN PILOTS
w/no BUDGET
Viral seeding and lead generation

14. THANK YOU
Mehmet Golhan
mehmet.golhan@lojika.net
+90 543 377 4905

15. Focus on Leading European Internet companies
Covering over 400 companies across 25
online verticals, a broad range of over 500
investors as well as 100+ online-focused
corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships
with potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading
investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A
experience
Routine execution of M&A and financing
transactions with sizes of several billion
euros
22 successfully completed NOAH Advisors
transactions underline successful transfer of
M&A competencies to the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for
excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures
align interests of clients and NOAH Advisors,
and demonstrate conviction to deliver top results
Creative deal solutions
September 2015
December 2014
September 2014
October 2014
May 2014
February 2013 May 2012
Sale of a 70% stake in
to
Exclusive Financial Advisor to
Drushim and its Shareholders
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Growth equity investment from
for a 30% stake alongside Softonic’s Founders
and Angel Investors at a valuation of €275m
Exclusive Financial Advisor to
Softonic and its shareholders
150 million growth equity investment from
for a 50% stake alongside Fotolia’s Founders and
Additional $150 million senior debt financing
Total $300 million investment
Financial Advisor to Fotolia and its Shareholders
Selected Completed
NOAH Transactions
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET CORPORATE FINANCE BOUTIQUE
May 2016
Investment in
by
Exclusive Financial Advisor to
10Bis and its Shareholders
®