The document discusses the creation of a logo for a film production company. It describes selecting a company name from a list of potential options. The logo design uses two film cameras placed opposite each other, with the text projecting from each camera to resemble a positive and negative image. The logo follows conventions of being simple, graphical, and able to be applied across different products and contexts.

1. AS MEDIA STUDIES
FOUNDATION PORTFOLIO
FILM PRODUCTION COMPANY IDEA
• Name thanking
• Logo design
Xue Bai

2. Potential Film
Production
Company Name
Hiss Production
Kaj Kaj Production
Gaze Production
Beam Production
Elated Production
LCA (light camera action)
Production
Ethereal Production
Vibrant Movie Production
Bespoke Production
Urban Flick Production

3. Company Production Logo design

4. Final Company Production Logo

5. Final Company Production Logo Evaluation
Film production company logos are important part in regards to recognition and product
identification. Like most logos that film logo designs are created using logo design codes and
conventions. Most logos are designs out of written and pictorial elements that are composed
together. The most successful logos are produced using simplified graphical features that can be
applied on variety of products. The most important features need to be easy to read either textually
or visually.
Using these conventions I have created my own company logo using Adobe Photoshop. The logo is
assembled out of graphical pictorial element and simple text that defines me as a film director and
film maker. The logo is assembled out of two traditional film cameras that are placed opposite each
other. With in film projection the text is placed in order resemble positive and negative as if each
camera is projecting the other one.