The document discusses the use of various media technologies in the construction and evaluation of a music video project. YouTube was used extensively for inspiration and research on music video conventions. Photoshop was used to design promotional materials like advertisements and album artwork. Blogger was the platform used to store and present all project work and research. Final Cut Pro was the video editing software used to assemble the raw footage into the final music video. Additional media like magazine articles and mood boards on Glogster were consulted for ideas during the planning stages.