Google+ is the fastest growing social media network –it is now is the 2nd most prominent social media channel after Facebook. In this LogicClassroom, we discussed the importance of real estate companies incorporating Google+ into their online marketing efforts.

1. STRENGTHEN YOUR SOCIAL MEDIA
PRESENCE WITH
GOOGLE+
Presented by:
Yen Le
Community Management Associate
Boston Logic Technology Partners, Inc

2. AGENDA
Importance of Google+
• More active users and higher engagement
• Highly correlated with SEO benefits
Optimize Google+ Page
• Build both personal and company pages
How to Use Google+ to Leverage
SEO
• Build credibility
• Build links
T: 617.266.9166
www.bostonlogic.com

3. GOOGLE+ IS THE FASTEST GROWING SOCIAL
MEDIA CHANNEL



343 million active users on Google+
2nd most used social media channel after Facebook
Not many people contributing—get your content noticed
Source: TechHive
T: 617.266.9166
www.bostonlogic.com

4. GOOGLE+ IS HIGHLY CORRELATED WITH
SEARCH RANKINGS
Same
characteristics
of blog
postings
Posts are
crawled almost
immediately
Re-shared
posts act as
internal links
Google+
posts
have SEO
benefits
Source: Moz.com
T: 617.266.9166
www.bostonlogic.com

5. OPTIMIZE YOUR GOOGLE+ PAGE
Write a Bio

You must create a
personal Google+
account to build a
company page

Your personal page will
help you brand yourself
Include Visuals
Create a
Personal Page
Ask Contacts to
Join Your “Circle”
Post Content
Regularly
T: 617.266.9166
www.bostonlogic.com

6. DEVELOP YOUR BRAND AND ENGAGE YOUR
CLIENTS WITH A COMPANY PAGE

Fill out as much information
about your company as
possible

Be sure to include a cover
photo and your company
logo

You can find a guide with
setup instructions here
T: 617.266.9166
www.bostonlogic.com

7. HOW TO POSITIVELY IMPACT SEO
Make sure
your page and
posts are
public
Link all
relevant
profiles to
Google+
About page
Post new
content
regularly
Add
authorship to
your posts
Get more
people to add
you to their
circles
T: 617.266.9166
www.bostonlogic.com

8. WITH TIME, YOUR PAGE WILL GAIN TRACTION
T: 617.266.9166
www.bostonlogic.com

9. QUESTIONS???
www.BostonLogic.com/blog
Yen Le
yle@bostonlogic.com
www.bostonlogic.com
617.266.9166