The document discusses Google+ and how it compares to other social networks like Facebook, LinkedIn, and Twitter. It covers topics like optimizing your Google+ profile and business pages, using circles to share with groups, and how Google+ is changing search engine optimization to favor social connections and influence over traditional link building. The document provides tips for businesses to leverage Google+ and highlights some limitations of the platform.

1. By Irina Shamaeva,
Partner, Brain Gain Recruiting
http://www.linkedin.com/in/irinashamaeva
http://bit.ly/gplus-irinashamaeva
http://twitter.com/braingain
Blog: http://booleanstrings.com

2.  What is Google-plus
 Google-plus vs. LinkedIn, Facebook, and Twitter
 Google-plus: optimizing your bio
 Google-plus: business pages
 Google-plus search vs. Google search
 “Direct Connect”: how to make your business page
found
 The importance of +1 Button
 Google-plus Circles
 The new SEO (Search Engine Optimization)
 Limitations
 Resources

3.  It’s a Social Network created by Google
 It has:
 Profiles
 Pages
 Media
 Status updates
 Following/Circles
 Hangouts
 Regulations on who can see what
 Search

4.  Facebook:
 Mostly for private use
 The largest
 Twitter
 Good for branding
 Simple
 LinkedIn
 For business
 Google-Plus
 All of the above

5.  Use every field
 Use keywords
 Add other profiles
 Add photos
 Add people to your circles
 Keep it active

6.  Similar to personal pages
 Switch between your profile and your pages to
manage

9.  Try searching for +pepsi on Google

10.  Use the +1 button on your site(s)
 Similar to Facebook’s “Like”
 Google search will partially base its rank and
relevancy on the +1’s added

11.  Circles are your own categories of people
 You can “share” with a circle

12.  Old SEO:
 “building links”
 New SEO:
 building friendships and influence
 Why? Because Google’s search is now “Social” by
default
 This benefits small businesses

13.  Google-plus allows
 5K people in your circles
 25K people in Gmail connections
 Limits moving people between circles, adding
people to circles
 This benefits small businesses

14.  http://mashable.com/follow/topics/google-plus
 http://www.readwriteweb.com/tag/google
 http://search.searchengineland.com/search?w=google-
plus
 http://googleblog.blogspot.com
 (my article)
 http://technorati.com/social-media/article/why-google-
plus-has-no-competition/
“Social search will soon be the only type of search available”