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By Irina Shamaeva,
            Partner, Brain Gain Recruiting
http://www.linkedin.com/in/irinashamaeva
         http://bit.ly/gplus-irinashamaeva
               http://twitter.com/braingain
           Blog: http://booleanstrings.com
   What is Google-plus
   Google-plus vs. LinkedIn, Facebook, and Twitter
   Google-plus: optimizing your bio
   Google-plus: business pages
   Google-plus search vs. Google search
   “Direct Connect”: how to make your business page
    found
   The importance of +1 Button
   Google-plus Circles
   The new SEO (Search Engine Optimization)
   Limitations
   Resources
   It’s a Social Network created by Google
   It has:
     Profiles
     Pages
     Media
     Status updates
     Following/Circles
     Hangouts
     Regulations on who can see what
     Search
   Facebook:
       Mostly for private use
       The largest
   Twitter
       Good for branding
       Simple
   LinkedIn
       For business
   Google-Plus
       All of the above
   Use every field
   Use keywords
   Add other profiles
   Add photos
   Add people to your circles
   Keep it active
   Similar to personal pages
   Switch between your profile and your pages to
    manage
   Try searching for +pepsi on Google
   Use the +1 button on your site(s)
       Similar to Facebook’s “Like”
       Google search will partially base its rank and
        relevancy on the +1’s added
   Circles are your own categories of people
   You can “share” with a circle
   Old SEO:
       “building links”
   New SEO:
       building friendships and influence
   Why? Because Google’s search is now “Social” by
    default




   This benefits small businesses
   Google-plus allows
       5K people in your circles
       25K people in Gmail connections
       Limits moving people between circles, adding
        people to circles
   This benefits small businesses
    http://mashable.com/follow/topics/google-plus
    http://www.readwriteweb.com/tag/google
    http://search.searchengineland.com/search?w=google-
     plus
    http://googleblog.blogspot.com
    (my article)
     http://technorati.com/social-media/article/why-google-
       plus-has-no-competition/
    “Social search will soon be the only type of search available”

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WHY YOU NEED TO USE GOOGLE-PLUS

  • 1. By Irina Shamaeva, Partner, Brain Gain Recruiting http://www.linkedin.com/in/irinashamaeva http://bit.ly/gplus-irinashamaeva http://twitter.com/braingain Blog: http://booleanstrings.com
  • 2. What is Google-plus  Google-plus vs. LinkedIn, Facebook, and Twitter  Google-plus: optimizing your bio  Google-plus: business pages  Google-plus search vs. Google search  “Direct Connect”: how to make your business page found  The importance of +1 Button  Google-plus Circles  The new SEO (Search Engine Optimization)  Limitations  Resources
  • 3. It’s a Social Network created by Google  It has:  Profiles  Pages  Media  Status updates  Following/Circles  Hangouts  Regulations on who can see what  Search
  • 4. Facebook:  Mostly for private use  The largest  Twitter  Good for branding  Simple  LinkedIn  For business  Google-Plus  All of the above
  • 5. Use every field  Use keywords  Add other profiles  Add photos  Add people to your circles  Keep it active
  • 6. Similar to personal pages  Switch between your profile and your pages to manage
  • 7.
  • 8.
  • 9. Try searching for +pepsi on Google
  • 10. Use the +1 button on your site(s)  Similar to Facebook’s “Like”  Google search will partially base its rank and relevancy on the +1’s added
  • 11. Circles are your own categories of people  You can “share” with a circle
  • 12. Old SEO:  “building links”  New SEO:  building friendships and influence  Why? Because Google’s search is now “Social” by default  This benefits small businesses
  • 13. Google-plus allows  5K people in your circles  25K people in Gmail connections  Limits moving people between circles, adding people to circles  This benefits small businesses
  • 14. http://mashable.com/follow/topics/google-plus  http://www.readwriteweb.com/tag/google  http://search.searchengineland.com/search?w=google- plus  http://googleblog.blogspot.com  (my article)  http://technorati.com/social-media/article/why-google- plus-has-no-competition/ “Social search will soon be the only type of search available”