Seo 101 for Real Estate
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This document provides an overview of search engine optimization (SEO) for real estate websites. It explains that 88% of home buyers and 97% of consumers research products online, so SEO is important for real estate visibility. The presentation covers search engines and page rank, improving crawling and indexing through organizational structure and keywords, and on-page optimization techniques like optimized titles, meta tags and headings. It also notes the increasing importance of mobile optimization and social media. The goal is to help search engines and users easily find relevant real estate information through SEO best practices.
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Seo 101 for Real Estate
- 1. SEO 101 For Real Estate Presented By: Nate LeBlanc Marketing Associate
- 2. SEO 101 • Search Engines Overview • Page Rank • SEO Pyramid • Improve Crawling & Indexing • On-Page Optimization • New Developments www.bostonlogic.com
- 3. 3 Why Do You need SEO? “ According to the 2011 National Association of REALTORS® Profile of Home Buyers and Sellers, 88% of home buyers used the internet in their home search” “ 97% of consumers go online to do research on products or services (Google)” www.bostonlogic.com
- 4. 4 Without SEO, websites remain mostly invisible to search engines. For a search engine it is like travelling through a city without any signs. www.bostonlogic.com
- 5. 5 Search Engines How do they work? www.bostonlogic.com
- 6. 6 CRAWLING & INDEXING www.bostonlogic.com
- 7. 7 When Person types a search query the Search engine goes back searches through the large datasets to get the most relevant & popular information determined by page rank www.bostonlogic.com
- 8. 8 Page Rank www.bostonlogic.com
- 9. 9 Okay, Where Do I Start? www.bostonlogic.com
- 10. 10 Improve Crawling & Indexing www.bostonlogic.com
- 11. 11 Help Search Engines & Users Flat Hierarchy- Make it easier to find pages to people & search engines Keep important pages within several clicks from the homepage Get in the user shoes- can they easily find the desired information (Search Boston Real Estate) from the navigation links? Submit your site to Google and Bing webmaster www.bostonlogic.com
- 12. 12 URLS Make your URLs of appropriate length Keyword use is important but not overuse Keep subdomains limited Use Hypens to separate words example- www.abcd.com/boston-real-estate But not www.abcd.com/bostonrealestate www.bostonlogic.com
- 13. 13 Housekeeping No Duplicate Content. (Copyscape.com) Limit use of JavaScript Don’t Iframe Check for broke links (Brokenlinkcheck.com) www.bostonlogic.com
- 14. 14 On-page Optimization • Title tags • Meta Title • Meta Description • Anchor Text • Alt Text For Images/Videos • H1, H2 Tags • Meta Keywords www.bostonlogic.com
- 16. 16 Other Factors www.bostonlogic.com
- 17. 17 Mobile Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011. View Full Research www.bostonlogic.com
- 18. 18 Social Media Trial & Error. Do what you know best or are comfortable with. www.bostonlogic.com
- 19. Find Boston Logic on: BostonLogic.com 617.266.9166
Editor's Notes
- AFTER CRAWLING THE SEARCH ENGINE STORE YOUR WEBSITE IN A HUGE LIBRARY DIVIDED INTO SPECIFIC KEYWORDS SO THAT THEY CAN BE SEARCHED THROUGH RAPIDLY & CRAWLS BACK FROM TIME TO TIME TO CHECK FOR NEW INFORMATION.
- with new search algorithms factoring social media into search rankings, and social networks introducing search features of their own, social networks are becoming more and more important esp cause of their hyper local nature