Email marketing is still an effective way to engage customers, but open and click-through rates have declined in recent years due to factors like spam filters and increased volume of emails. To improve email marketing campaigns, companies should test different subject lines, content, call-to-action buttons, and timing of emails. Data from past campaigns should be tracked and used to optimize future emails and increase subscriber engagement and acquisition. Testing email components through A/B testing is important to determine what elements work best.
The document provides a 4-step formula for successful email marketing: sending the right message to the right person at the right time with the right frequency. It outlines best practices for each step, including focusing the message on the recipient's needs, segmenting the list, personalizing content, sending on optimal days/times, and testing frequency. Metrics like open and click-through rates are used to evaluate success. The goal is a human-centered approach across channels to build relationships.
With an open rate of 11.5% and a clickthrough rate of 2%, we are looking at averages that rival what would be considered above average in regular print-based direct marketing. But the
clickthrough rate does not tell the whole story. Email effectiveness cannot be separated from overall site effectiveness. They’ve got to work together to achieve the desired result. Therefore, every marketer needs to understand where email sits in the overall conversion engine.
Understanding Results Oriented Email Marketing by TheInfoPlotterTemitope Longe
Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"
Three tips to improve your online effectivenessStudioworks
We give you three tips to improve the things you probably already do online so why not optimise what you do and get the most return for your time investment.
Google Analytics is free, so is KISSinsights so why wouldn't you use them to get more information about your visitors for free?
Email marketing and Social Media Publishing and Monitoring are also an important part of building your brand and driving sales so we also talk about how to improve your practice here and introduce the Heliomail and FrisbeeSocial tools from StudioWorks.
Keep email subject lines short (under 50 characters) and descriptive to entice readers to open the email. Send emails at night between 8-12pm when open rates are highest. Design emails to be readable on mobile by using a single column layout and larger fonts. Re-engage inactive subscribers by segmenting them and sending targeted reconnection emails. Use surveys to learn more about subscribers and tailor future messaging. Include free content like ebooks to incentivize opens and clicks.
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago.
Pretty quickly, most people had a personal email address and were checking their email, making it a powerful tool to communicate with people.
What is Email Marketing?
Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet.
Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
The end goal is to influence these people to make a purchase and be ongoing customers.
Some of the benefit of email marketing to businesses include:
• Brand awareness – keeps the brand top of mind and people informed about what you offer.
• Speed – a quick output and quick response for lead generation.
• Segmentation – allows you to selectively email members of your database depending on their behaviours.
• Cost-Effective – Low cost per contact for customer acquisition. A better return on investment many other forms of marketing.
• Targeted – you are sending relevant materials to your audience.
• Customer Dialogue – encourages a two-way dialogue with customers, where communication is one way with many other marketing methods.
• Trackable – Analytics allows you to track the performance of your emails.
• Conversion - turn prospects who are interested in your industry or your products/services into customers.
• CRM – customer relationship management helps maximise the lifetime value of customers by increasing customer retention and repeat purchases.
Email marketing is still an effective way to engage customers, but open and click-through rates have declined in recent years due to factors like spam filters and increased volume of emails. To improve email marketing campaigns, companies should test different subject lines, content, call-to-action buttons, and timing of emails. Data from past campaigns should be tracked and used to optimize future emails and increase subscriber engagement and acquisition. Testing email components through A/B testing is important to determine what elements work best.
The document provides a 4-step formula for successful email marketing: sending the right message to the right person at the right time with the right frequency. It outlines best practices for each step, including focusing the message on the recipient's needs, segmenting the list, personalizing content, sending on optimal days/times, and testing frequency. Metrics like open and click-through rates are used to evaluate success. The goal is a human-centered approach across channels to build relationships.
With an open rate of 11.5% and a clickthrough rate of 2%, we are looking at averages that rival what would be considered above average in regular print-based direct marketing. But the
clickthrough rate does not tell the whole story. Email effectiveness cannot be separated from overall site effectiveness. They’ve got to work together to achieve the desired result. Therefore, every marketer needs to understand where email sits in the overall conversion engine.
Understanding Results Oriented Email Marketing by TheInfoPlotterTemitope Longe
Email remains one of the most powerful marketing tool to build trust with customers and convert leads to customers. This presentation provides practical step on "How you can send the right content in the right format at the right time to the right people to achieve desired results"
Three tips to improve your online effectivenessStudioworks
We give you three tips to improve the things you probably already do online so why not optimise what you do and get the most return for your time investment.
Google Analytics is free, so is KISSinsights so why wouldn't you use them to get more information about your visitors for free?
Email marketing and Social Media Publishing and Monitoring are also an important part of building your brand and driving sales so we also talk about how to improve your practice here and introduce the Heliomail and FrisbeeSocial tools from StudioWorks.
Keep email subject lines short (under 50 characters) and descriptive to entice readers to open the email. Send emails at night between 8-12pm when open rates are highest. Design emails to be readable on mobile by using a single column layout and larger fonts. Re-engage inactive subscribers by segmenting them and sending targeted reconnection emails. Use surveys to learn more about subscribers and tailor future messaging. Include free content like ebooks to incentivize opens and clicks.
Email Marketing has become one of the most popular and effective marketing method and relationship management tool used by businesses since it rose quickly into prominence with the internet about 25 years ago.
Pretty quickly, most people had a personal email address and were checking their email, making it a powerful tool to communicate with people.
What is Email Marketing?
Short for electronic mail, email is the sending of messages to one or more recipients, distributed by electronic means via the internet.
Email marketing is a digital marketing strategy that uses email to develop relationships with prospective customers and maintain and strengthen relationships with current customers.
The end goal is to influence these people to make a purchase and be ongoing customers.
Some of the benefit of email marketing to businesses include:
• Brand awareness – keeps the brand top of mind and people informed about what you offer.
• Speed – a quick output and quick response for lead generation.
• Segmentation – allows you to selectively email members of your database depending on their behaviours.
• Cost-Effective – Low cost per contact for customer acquisition. A better return on investment many other forms of marketing.
• Targeted – you are sending relevant materials to your audience.
• Customer Dialogue – encourages a two-way dialogue with customers, where communication is one way with many other marketing methods.
• Trackable – Analytics allows you to track the performance of your emails.
• Conversion - turn prospects who are interested in your industry or your products/services into customers.
• CRM – customer relationship management helps maximise the lifetime value of customers by increasing customer retention and repeat purchases.
Grow Your Small Business with Email and Social MediaLorraine Ball
As a small business owner, your marketing needs to work together. Discover how to use email and social media as part of an integrated marketing program.
Killer Keywords: How to Write Content for Both Humans and Search Engines - Wo...Pam Ann Marketing
The document provides a formula for writing content that is optimized for both humans and search engines. It involves selecting a primary keyword based on monthly organic traffic and 2-3 secondary keywords. The content should include the primary keyword in the title, opening paragraph, key point overview, conclusion subheading, and conclusion paragraph. Each key point should be broken down into paragraphs with subheadings and include the primary and secondary keywords. Visuals should break up the text and a call-to-action linking to related content should be included. The formula aims to make content easily skimmable while thoroughly covering topics and keywords for search engines.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Social Media Communications SimplifiedKemp Edmonds
Presented an this updated version at an interactive seminar in Victoria, BC on the 11th of February 2011.
Originally presented as an interactive seminar at BCIT on the 30th of November 2010.
The document provides 19 marketing tips for retailers to optimize their holiday marketing programs, including capturing email subscribers, managing expectations with welcome emails, making informed frequency decisions, offering unsubscribe preferences, syncing with other departments, cleaning customer data, testing templates, creating cart abandonment campaigns, optimizing transactional emails, creating educational videos, and having a post-purchase email strategy. Retail holiday sales are expected to increase 4% in 2019 compared to 2.1% growth in 2018, making the holiday season critical for many retailers.
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
The company has seen decreased sales over the last few months according to their data. While sales are up around Christmas and Easter compared to the previous year, sales have been declining in the last 4 months. Re-emailing efforts have increased sales but this trend is also downward. The company's prospects look good long-term if they address some issues - decreasing reliance on their main database, finding new data sources, focusing on customer relationships, and promoting during non-seasonal periods. They were advised to study competitors and improve re-emailing efficiency.
1. The document discusses trends affecting email marketing in 2009, including customers expecting more control over their email preferences and experiences, the proliferation of communication channels, and the growth of social networks.
2. It emphasizes embracing customer expectations by enabling preference centers, focusing on long-term prospect conversion through behavioral campaigns, and minimizing churn through welcome programs and easy unsubscribing.
3. The document also stresses designing emails for multiple devices and platforms, and exploring opportunities in social media to extend the reach of emails.
When it comes to ROI, email marketing crushes social media. There is a lot of research to support this. 87% marketers anticipate investing more budget into email. 78% of marketers have seen an increase in engagements in the past 12 months. Check these latest email marketing statistics based on surveys conducted by leading service providers and tech platforms.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.
This document discusses key email marketing metrics and how to track them. It explains that clickthrough rate is the most important metric to measure engagement. While open rate is still important, it is not as reliable a metric due to variations in how emails are opened. Delivery rate depends on list quality so maintaining a clean list is important. The document also covers how to calculate conversion rates from email campaigns.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
This document outlines a presentation given by Scott Brinker of ion interactive and Sally Lowery of iContact on post-click marketing strategies. The presentation consisted of three parts: 1) a post-click marketing heuristic, 2) a case study showing why the status quo was not working for iContact, and 3) best practices for landing pages with Google Instant Preview for Ads. The case study discussed how iContact improved conversion rates by 32% by implementing self-segmentation, testing brand versus product creatives, and offering multiple product options tailored to customer segments.
The document outlines 117 rules for email marketing. It separates the rules into two categories: 11 Fundamental Imperatives that should always be followed, and the remaining 106 Practice Guidelines that may be implemented differently depending on each company's needs. The rules cover topics like obtaining subscriber permission, list and data management, email design, personalization, and ongoing testing and improvement. Following these rules is meant to help email marketers maximize subscriber engagement and compliance while minimizing unsubscribes and complaints.
This document provides best practices for email marketers. It begins with the ten most important tips, which include only sending emails to those who opt-in and keeping content relevant. It discusses the difference between permission-based marketing and spam. Various best practices are then covered such as personalization, list segmentation, deliverability, and growing email lists. The goal is to maximize ROI through following permission-based marketing guidelines.
Mass Transmit Broadcast Blog Case StudyMass Transmit
The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.
There's No I In Campaign: How To Make Your Emails Work TogetherMad*Pow
What distinguishes a successful email campaign from a series of emails? A story. As a content strategist and a digital marketer working together, we've developed a set of best practices that go beyond the typical email campaign set up. We've designed an integrated process for connecting with target audiences and telling them a story: One where they are the main character. In this talk, we'll walk through a case study of how one client went from unassociated emails to a successful marketing campaign. Then we'll share takeaways and steps for participants to do it themselves.
This white paper covers what email tracking is and how it can help email marketing communications. Learn more about email tracking and the different levels of email tracking:
• Personal tracking
• Permission-based personal tracking
• Unique tracking
• Anonymous tracking
• Blind tracking
You will also learn about email testing, such as A/B-split testing
Get this whitepaper at: http://www.lsoft.com/resources/whitepaper-download.asp?id=105
Quality report of Conversion Traffic for Northwestern TechnologyElaine Puma
This report summarizes the key metrics for a corporate blog launched by Northwestern Technology over a six month period to raise brand awareness. The blog had nearly 10,000 unique visitors per month but the bounce rate was high at 62.75%, indicating visitors did not engage deeply with the content. To improve engagement, the report recommends doubling unique visitors through new marketing channels, adding rich media like videos to increase time on site and page depth, and introducing new discussion sections to encourage more comments.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
SMCSTC - Email Marketing Presentation on 11/19/14April Mullen
This document discusses how to use email marketing to grow a business. It covers getting started with an email program, including why it is important and laws/regulations to follow. It then discusses technologies to use, growing email lists, strategies for success like welcome emails and segmentation. It also covers design, content, and measurement best practices. Finally, it discusses some email marketing innovations like countdown timers, device targeting, live social feeds, and video in emails. The overall document provides a comprehensive overview of implementing a successful email marketing program.
Grow Your Small Business with Email and Social MediaLorraine Ball
As a small business owner, your marketing needs to work together. Discover how to use email and social media as part of an integrated marketing program.
Killer Keywords: How to Write Content for Both Humans and Search Engines - Wo...Pam Ann Marketing
The document provides a formula for writing content that is optimized for both humans and search engines. It involves selecting a primary keyword based on monthly organic traffic and 2-3 secondary keywords. The content should include the primary keyword in the title, opening paragraph, key point overview, conclusion subheading, and conclusion paragraph. Each key point should be broken down into paragraphs with subheadings and include the primary and secondary keywords. Visuals should break up the text and a call-to-action linking to related content should be included. The formula aims to make content easily skimmable while thoroughly covering topics and keywords for search engines.
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Social Media Communications SimplifiedKemp Edmonds
Presented an this updated version at an interactive seminar in Victoria, BC on the 11th of February 2011.
Originally presented as an interactive seminar at BCIT on the 30th of November 2010.
The document provides 19 marketing tips for retailers to optimize their holiday marketing programs, including capturing email subscribers, managing expectations with welcome emails, making informed frequency decisions, offering unsubscribe preferences, syncing with other departments, cleaning customer data, testing templates, creating cart abandonment campaigns, optimizing transactional emails, creating educational videos, and having a post-purchase email strategy. Retail holiday sales are expected to increase 4% in 2019 compared to 2.1% growth in 2018, making the holiday season critical for many retailers.
Exclusive Concepts overview of not only the best practices of email marketing, but the best questions to ask before you add email to your marketing tool box.
To participate in the next webinar please sign up here: http://www.exclusiveconcepts.com/blog/the-secret-of-mind-blowing-email-marketing.html
The company has seen decreased sales over the last few months according to their data. While sales are up around Christmas and Easter compared to the previous year, sales have been declining in the last 4 months. Re-emailing efforts have increased sales but this trend is also downward. The company's prospects look good long-term if they address some issues - decreasing reliance on their main database, finding new data sources, focusing on customer relationships, and promoting during non-seasonal periods. They were advised to study competitors and improve re-emailing efficiency.
1. The document discusses trends affecting email marketing in 2009, including customers expecting more control over their email preferences and experiences, the proliferation of communication channels, and the growth of social networks.
2. It emphasizes embracing customer expectations by enabling preference centers, focusing on long-term prospect conversion through behavioral campaigns, and minimizing churn through welcome programs and easy unsubscribing.
3. The document also stresses designing emails for multiple devices and platforms, and exploring opportunities in social media to extend the reach of emails.
When it comes to ROI, email marketing crushes social media. There is a lot of research to support this. 87% marketers anticipate investing more budget into email. 78% of marketers have seen an increase in engagements in the past 12 months. Check these latest email marketing statistics based on surveys conducted by leading service providers and tech platforms.
Insurance Professionals: Use Email Marketing To Do More With LessMass Transmit
Mass Transmit provides digital marketing services including email, social media, and mobile marketing. They are headquartered in New York with additional offices, and have a team of 22 specialists. They have been providing online marketing services since 1996 to a wide range of clients. The webinar discusses challenges such as creating meaningful communications, generating leads, maximizing email content, increasing budgets, brand compliance, and preparing for mobile. Solutions include segmentation, triggering emails, social sharing, approvals, and mobile optimization.
This document discusses key email marketing metrics and how to track them. It explains that clickthrough rate is the most important metric to measure engagement. While open rate is still important, it is not as reliable a metric due to variations in how emails are opened. Delivery rate depends on list quality so maintaining a clean list is important. The document also covers how to calculate conversion rates from email campaigns.
From Landing Pages to Post-Click Marketing - MarketingProf B2B Forum 2011ion interactive
This document outlines a presentation given by Scott Brinker of ion interactive and Sally Lowery of iContact on post-click marketing strategies. The presentation consisted of three parts: 1) a post-click marketing heuristic, 2) a case study showing why the status quo was not working for iContact, and 3) best practices for landing pages with Google Instant Preview for Ads. The case study discussed how iContact improved conversion rates by 32% by implementing self-segmentation, testing brand versus product creatives, and offering multiple product options tailored to customer segments.
The document outlines 117 rules for email marketing. It separates the rules into two categories: 11 Fundamental Imperatives that should always be followed, and the remaining 106 Practice Guidelines that may be implemented differently depending on each company's needs. The rules cover topics like obtaining subscriber permission, list and data management, email design, personalization, and ongoing testing and improvement. Following these rules is meant to help email marketers maximize subscriber engagement and compliance while minimizing unsubscribes and complaints.
This document provides best practices for email marketers. It begins with the ten most important tips, which include only sending emails to those who opt-in and keeping content relevant. It discusses the difference between permission-based marketing and spam. Various best practices are then covered such as personalization, list segmentation, deliverability, and growing email lists. The goal is to maximize ROI through following permission-based marketing guidelines.
Mass Transmit Broadcast Blog Case StudyMass Transmit
The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.
There's No I In Campaign: How To Make Your Emails Work TogetherMad*Pow
What distinguishes a successful email campaign from a series of emails? A story. As a content strategist and a digital marketer working together, we've developed a set of best practices that go beyond the typical email campaign set up. We've designed an integrated process for connecting with target audiences and telling them a story: One where they are the main character. In this talk, we'll walk through a case study of how one client went from unassociated emails to a successful marketing campaign. Then we'll share takeaways and steps for participants to do it themselves.
This white paper covers what email tracking is and how it can help email marketing communications. Learn more about email tracking and the different levels of email tracking:
• Personal tracking
• Permission-based personal tracking
• Unique tracking
• Anonymous tracking
• Blind tracking
You will also learn about email testing, such as A/B-split testing
Get this whitepaper at: http://www.lsoft.com/resources/whitepaper-download.asp?id=105
Quality report of Conversion Traffic for Northwestern TechnologyElaine Puma
This report summarizes the key metrics for a corporate blog launched by Northwestern Technology over a six month period to raise brand awareness. The blog had nearly 10,000 unique visitors per month but the bounce rate was high at 62.75%, indicating visitors did not engage deeply with the content. To improve engagement, the report recommends doubling unique visitors through new marketing channels, adding rich media like videos to increase time on site and page depth, and introducing new discussion sections to encourage more comments.
Reaching Customers Through Social Media & Email Marketing - Mid Am January 2013Top Floor Technologies
Reaching Customers Through Social Media & Email Marketing presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Email marketing is a cost-effective and widely used online marketing tool to acquire new customers and build loyalty with existing customers.
In this session, we discussed:
- The benefits of Email marketing
- How to develop effective email lists
- How to create compelling messages that get results
- How to measure and improve campaign results
SMCSTC - Email Marketing Presentation on 11/19/14April Mullen
This document discusses how to use email marketing to grow a business. It covers getting started with an email program, including why it is important and laws/regulations to follow. It then discusses technologies to use, growing email lists, strategies for success like welcome emails and segmentation. It also covers design, content, and measurement best practices. Finally, it discusses some email marketing innovations like countdown timers, device targeting, live social feeds, and video in emails. The overall document provides a comprehensive overview of implementing a successful email marketing program.
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
This document provides an overview of digital marketing strategies for sales agencies. It discusses the importance of adopting digital marketing and outlines a basic plan including setting goals, understanding buyers through personas, developing a strategy, creating content, and measuring results. The plan emphasizes using email marketing to drive online ordering. It shows how to map the customer journey from email list to orders placed to increase sales through optimization of open rates, click-through rates, and conversion rates.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Delivery readness for pick season and higth volumeCMR WORLD TECH
This document provides guidance on preparing for and managing email deliverability during peak seasons and high-volume sending periods. It covers best practices around data hygiene and list acquisition, content and branding, volume and frequency, segmentation and targeting, monitoring and reporting, and includes a deliverability readiness checklist. The key recommendations are to begin planning well in advance, focus on clean subscriber data and permission, avoid sudden volume spikes, scale up IPs and volume gradually, and leverage segmentation and monitoring tools to optimize performance.
Email Marketing Rules for Healthcare OrganizationsAIS Media, Inc.
This document provides an overview of email marketing best practices for healthcare professionals. It discusses how email remains an effective marketing channel, providing tips on building an email list, segmenting audiences, creating compelling content and calls to action, designing for mobile, and tracking email marketing results. Examples of email marketing statistics for the dental and healthcare industries are also presented.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Boosting Demand Generation with Effective Email Marketing Campaigns.pdfDemanday group
DEMANDAY (formerly The Marketing Code) is a global Digital Transformation sales engagement and enablement company focused on executing Sales & Marketing programs by leveraging Technology to drive potential revenue growth for our customers across the globe
Deliverability for Daily Deals IndustryAndrew Bonar
Publication is available under Attribution-ShareAlike license
https://creativecommons.org/licenses/by-sa/2.5/au/
----
Acknowledgements must be provided as per the terms.
The Creator: Andrew Bonar, emailexpert.org
Link to: https://www.slideshare.net/mrbonar/
Include reference to the original title of whichever presentation you are utilising
Please message me to let me know where you have made use of the content, thanks!
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Presentation, Round Table & Workshop with Nimble Commerce Team and Clients in London 14th November. The industries impact on the email channel, Deliverability, Best Practices, combating list fatigue...
For advertisers and affiliate managers: a workshop that will provide all with a better understanding of how to buy and measure the performance of their email campaigns.
Email Marketing:Today's tool for effective customer interactionBill Powell
The document discusses email marketing strategies and tools. It outlines how email can be used as an interactive and cost-effective marketing channel to build customer relationships through targeted, permission-based communications. Metrics like open and click-through rates are mentioned to track engagement and inform future campaigns. Segmentation, personalization, automation and testing are presented as ways to increase relevance and response.
This document discusses the shift from single-channel to multi-channel marketing. It presents 10 "laws" of multi-channel marketing aimed at dispelling myths about the relationship between direct mail and email marketing. Key points made include that the same consumers often respond to both direct mail and email, and that relevant messaging and offers are equally important for both channels. Successful multi-channel strategies integrate channels to provide customers with multiple buying options.
The document outlines the agenda for a 2010 email marketing bootcamp and certification. It includes sessions on email strategy, audience development, campaign best practices, deliverability, measurement and more. The goal is to help attendees understand how to effectively use email marketing to achieve business objectives like acquisition, retention and engagement.
This document summarizes an email marketing workshop presented by Don Farrell. The workshop covered topics such as email marketing overview, campaign planning, growing email lists, mobile marketing integration, and using email service providers. It provided examples of successful email campaigns, including viral competitions and mobile campaigns to grow email lists. Testing was emphasized as important to increase ROI, and social media integration was presented as a way to further engage subscribers.
Allison Wahl - Let's Get Personal: 7 Steps to Build 1:1 Relationships With EmailAutumn Quarantotto
The document provides 7 steps to build and maintain lasting customer relationships through email marketing: 1) Define goals and metrics, 2) Focus on understanding your audience, 3) Send targeted content relevant to different audience segments, 4) Consider when and how to send emails, 5) Use the right technology, 6) Enrich customer data through integrations, 7) Measure performance and iterate based on results. Examples from companies like Chandon, HuffPost, and Flight Centre are given that demonstrate how applying these steps has led to increased customer engagement, email opens, and click-through rates.
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Fut...Online Marketing Summit
Customer Data and Channel Integration: Harnessing the Two Secrets to Your Future Success
This keynote focuses on innovative ways to combine new and well-established marketing tools and data to capture the attention, imagination and loyalty of customers. Drawing from real-life case-studies, Scott Jamieson will share leading-edge ways to lift key aspects of multi-channel marketing campaigns.
* Scott Jamieson, Sr. Strategist & General Manager, Thindata 1:1
Becky Powell President & CEO, The Powell Group presentation from "Thriving and Surviving in Uncertain Times: Digital Marketing Techniques for Non-Profits" in Dallas, TX
This document provides information about Attentive, a text message marketing platform. It discusses:
- Attentive was founded in 2016 by Twitter executives and has 350+ employees based in New York City.
- It works with 1,500+ leading brands and has sent billions of text messages.
- The document provides statistics on text message marketing metrics like click-through and open rates.
- It discusses strategies for using Attentive for text message marketing campaigns, including list growth, personalization, and orchestration across channels.
Google+ is the fastest growing social media network –it is now is the 2nd most prominent social media channel after Facebook. In this LogicClassroom, we discussed the importance of real estate companies incorporating Google+ into their online marketing efforts.
With the rise in social media, it is now more important than ever to engage with your potential leads and clients on Twitter, Facebook, and Linked In. In this LogicClassroom, we will provide strategies on how you can optimize your real estate social media campaigns and increase the reach of your postings.
This document provides an overview of search engine optimization (SEO) for real estate websites. It explains that 88% of home buyers and 97% of consumers research products online, so SEO is important for real estate visibility. The presentation covers search engines and page rank, improving crawling and indexing through organizational structure and keywords, and on-page optimization techniques like optimized titles, meta tags and headings. It also notes the increasing importance of mobile optimization and social media. The goal is to help search engines and users easily find relevant real estate information through SEO best practices.
In this webinar, we discuss how to optimize your blogging efforts for real estate marketing. We focus on how to create and optimize your content around the following areas: Branded Content, Round-ups, Events, and Images.
Social Media is an important part of establishing a web presence for any company. However, engaging in Social Media (and monitoring your results) takes time, and you don't have a lot of it!
In this LogicClassroom we will show you how to create 'Listening Channels' so you can more easily monitor your brand, products, industry, employees, competition, and more! Learn how to create custom listening dashboards and email alerts, respond to feedback in the most appropriate way, and use what you learn to help you drive your social media and marketing strategy.
We will be comparing popular tools like HootSuite, iGoogle, Netvibes, and more!
If you missed the class and would like to participate in the discussion, we will be hosting this LogicClassroom again on July 17th, 212. Register here: http://www.bostonlogic.com/logic-classroom
Are you thinking of starting a pay-per-click campaign? Do you feel the need to understand PPC better in order to get the most out of your online marketing? In this two part webinar series, we will answer some common PPC questions, and also highlight common mistakes you can easily avoid.
Boston Logic's Senior Marketing Associate, Angela Davis, talks about the techniques and tools behind building and monitoring an effective keyword strategy to help your website rank higher in search engines.
Basic introduction to Google AdWords and pay-per-click advertising. In this LogicClassroom we discussed what ppc ads are and how they work, we went over the elements of the Google AdWords interface, and gave tips on how to build, optimize, and grow your Google PPC campaign.
Slides from a presentation by David Friedman of Boston Logic at the MAR Conference in Worcester, MA on October 19, 2010.
David talked about how Realtors can utilize Social Media for marketing and lead generation.
The following is a presentation given by David Friedman on Digital Media as it relates to your business. Topics discussed include search engines, social media, accountability and ROI.
In this LogicClassroom we discussed the definition of Keywords and Long Tail Keywords, and what they mean for your Search Engine Optimization.
We also talked about the Google Search Algorithm, and what the recent introduction of Google Instant means for the future of SEO and how searchers use Long Tail Keywords.
If you missed our LogicClassroom, please enjoy the slideshow from our presentation.
This document discusses how realtors need to build their personal brand online through search engine optimization, social media, blogging, and content marketing. It emphasizes that realtors' brands are portable and important as they may change brokerages. Real estate buyers and sellers now primarily use the internet and social media to search for homes and agents. The document provides tips on setting up websites, blogs, social media profiles, and engaging with others online to establish expertise and attract clients in today's digital real estate landscape. It stresses the importance of regularly creating and sharing valuable content to build brands over time.
This is a more detailed, updated version of our last 'Leveraging Facebook for your Business' presentation.
Facebook once again changed their Privacy Settings & how to manage them. This new presentation walks you through the latest changes!
Some topics covered are:
- What is a Facebook Fan Page
- Why your business should have one
- How to get people to 'Like' your Facebook business page
- How to protect yourself & your employees with the latest Privacy Settings
- How to create and manage 'Friend Lists' and customize your Privacy Settings utilizing these lists
- How to control who sees your status updates, photos, friends, contact info, etc.
- How to control what Search Engines can see from your Facebook profile
- How to create and manage your 'Block Lists'
Why and how to create a Facebook Fan Page for your business, how to get people to 'Like' your business page, and how to protect your employees with the latest Facebook Privacy Settings so that they are comfortable
This document provides an overview of search engine marketing concepts including SEO, SEM, and PPC. It defines each term and explains why participating in search engine marketing is important. Specifically, it notes that with an estimated 25.21 billion websites, businesses need to stand out from competitors. It also discusses optimizing websites to improve rankings by focusing on elements like title tags, headings, text, and internal links. The document provides tips for blog optimization and compares the pros and cons of SEO versus PPC advertising approaches.
This document discusses leveraging social media to grow a business. It explains that social media and search engines work together to provide real estate for company names on the first page. It also notes that different people may interact with companies in different ways on various social media platforms like Facebook, LinkedIn, and Twitter. The document encourages businesses to get started on social media by weighing in on industry conversations and provides help resources and upcoming training sessions.
Effective blogging for business can help businesses attract more traffic and leads to their website. Blogs are considered "pull" media that allow readers to access information on demand rather than being pushed content. Creating engaging blog content with relevant keywords, images, and calls to action can help optimize posts for search engines. Promoting blogs on social media, through RSS feeds, blog directories, and social bookmarking can help generate more website traffic and position the business as an industry expert. Setting up an effective blogging strategy can result in finding new customers for a business.
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How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
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advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
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of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
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significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
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land.
The utilization of land is impacted by human needs and environmental factors. In countries
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centuries, evolving its structure over time and space. In the present era, these changes have
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Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
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The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
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Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
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हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
1. HOW TO RUN AN EFFECTIVE EMAIL
MARKETING CAMPAIGN
Yen Le
February 11, 2014
2. AGENDA
The importance of email marketing – a look at the numbers
Why your emails are not getting noticed
How to make your emails more engaging
Trust
Relevance
Conversational
Consistency
Strategy
T: 617.266.9166
www.bostonlogic.com
3. EMAIL IS A POWERFUL MARKETING TOOL
94% of Americans check their email regularly
58% of adult Americans check email first thing in the morning
77% of consumers prefer to receive permission-based
marketing communications through email
$1 spent on email = return of $40.56. By comparison, $1
spent on SEO = return of $22.44
T: 617.266.9166
www.bostonlogic.com
4. YOUR EMAILS ARE NOT GETTING NOTICED!
1.
2.
3.
Consumers are more empowered
Higher expectations for email quality
Can easily opt-out of emails
T: 617.266.9166
www.bostonlogic.com
5. FOCUS ON ENGAGEMENT BECAUSE IT
MATTERS
Email providers analyze the open & click through
rates of emails – eventually will go to spam folder if
not engaging
Avg. Open
Rates: 1015%
Avg. Click
Rates: 2.15%
Avg. Click to
Open Rates:
11-15%
Avg.
Unsubscribe:
0.11-0.2%
T: 617.266.9166
www.bostonlogic.com
6. WHAT IS AN ENGAGING EMAIL?
Trustworthy
Consistent
Relevant
Strategic
Conversational
T: 617.266.9166
www.bostonlogic.com
7. WHAT IS AN ENGAGING EMAIL?
Trustworthy
Consistent
Relevant
Strategic
Conversational
T: 617.266.9166
www.bostonlogic.com
8. SEND EMAILS TO CUSTOMERS THAT WANT
THEM
Send a
welcome optin email
Set
expectations
during opt-in
Make it easy
for users to
opt-out or
opt-down
Maintain
a quality
list
Identify
inactive
users and
remove them
T: 617.266.9166
www.bostonlogic.com
9. AND SEND EMAILS WHEN THEY EXPECT THEM
Keep your newsletter or drip
campaign consistent
Same days and time of day
Frequency
Types of content (and tone)
Branding – same format for
emails
Naming
Subject line tone
T: 617.266.9166
www.bostonlogic.com
10. BEST TIMES TO SEND EMAILS
Early bird – 58% of adult Americans
check email first thing in the morning
Time they opt-in – Capture time
users sign up for your list and send
emails to them at that time
Send emails by time zone
T: 617.266.9166
www.bostonlogic.com
11. WHAT IS AN ENGAGING EMAIL?
Trustworthy
Consistent
Relevant
Strategic
Conversational
T: 617.266.9166
www.bostonlogic.com
12. SEGMENT YOUR LISTS WHEN YOU CAN
Target Type
Open Rate
Click-Through
Rate
Conversion
Rate
Untargeted
broadcast emails
20%
9.5%
1.1%
Triggered from
user actions
27%
9.3%
2.3%
Targeted with web
click data
33%
14%
3.9%
T: 617.266.9166
www.bostonlogic.com
13. HOW SHOULD YOU GATHER INFORMATION?
When users sign up, keep web forms short
Once customers subscribe, invite them to a preference center
Pay attention to click paths and transactions – make
inferences about their demographics
Actions speak louder than words
T: 617.266.9166
www.bostonlogic.com
14. USE THE INFORMATION TO INCREASE
ENGAGEMENT
Send event-triggered campaigns
Create different email tracks/drip campaigns to respond to
each event (Ex: Social media eBook signup)
Target new campaigns based on how your leads have reacted
to prior campaigns
Can be as basic as checking open and click-through-rate
Re-mail/retarget emails to those who haven’t opened
T: 617.266.9166
www.bostonlogic.com
15. GET PEOPLE READING YOUR EMAILS
Emails that
engage
Content
customers
want to read
Catchy subject
lines
Design that
draws the eye
Solve their
problem
Original
Educate
Keep it to
600 pixels
wide
Save them
money
Repurposed
(blog posts)
Ask a
question
Responsive
to mobile
Make them
smarter
Trends in the
industry
Announce a
new product
Buttons &
images
Entertain
User
generated
(testimonials)
Offers a
solution to a
problem
Include plain
text version
T: 617.266.9166
www.bostonlogic.com
16. DESIGN WITH MOBILE IN MIND
41% of commercial
emails are opened on
mobile devices
58% of marketers are
not designing for mobile
phones
T: 617.266.9166
www.bostonlogic.com
17. THE RELEVANCE OF YOUR
EMAIL/ENGAGEMENT LEVELS CAN BE TESTED
Start simple: Test headers and subject lines
Test one element at a time
Control for day and time of day campaign is sent
Keep a log of all tests
Small changes can be significant!
T: 617.266.9166
www.bostonlogic.com
18. WHAT IS AN ENGAGING EMAIL?
Trustworthy
Consistent
Relevant
Strategic
Conversational
T: 617.266.9166
www.bostonlogic.com
19. IT’S IMPORTANT TO BE ABLE TO TWEAK
CAMPAIGNS
Add new/change content when necessary
Schedule content to activate or deactivate when it is no longer
relevant
Automatically limit frequency – don’t want to overwhelm your
customers
Don’t send duplicate content (if someone already downloaded
an eBook, don’t send them the invitation again)
T: 617.266.9166
www.bostonlogic.com
20. WHAT IS AN ENGAGING EMAIL?
Trustworthy
Consistent
Relevant
Strategic
Conversational
T: 617.266.9166
www.bostonlogic.com
21. KEEP MESSAGES CONSISTENT THROUGHOUT
ALL CHANNELS
Goal is to
create or
continue a
conversation
on email
T: 617.266.9166
www.bostonlogic.com
22. USE OTHER CHANNELS TO LISTEN TO YOUR
CUSTOMERS
Social
Media
Email
Marketing
T: 617.266.9166
www.bostonlogic.com
23. WHAT IS AN ENGAGING EMAIL?
Trustworthy
Consistent
Relevant
Strategic
Conversational
T: 617.266.9166
www.bostonlogic.com
24. USE DATA TO COME UP WITH A BETTER
STRATEGY
Marketing automation helps you personalize and target your
marketing
Increase efficiency by streamlining your marketing processes
and improving your relationships with clients
Segment your lists and send personalized messages
Run coordinated multi-channel campaigns
Get a deeper understanding of what’s working and what’s not
T: 617.266.9166
www.bostonlogic.com
Ways to get subscribers: sidebars, footers, and headers; webinar registrations; ebooks; tradeshows; social media
What does the user click on in your email?What did they do while on your site?Drip campaigns make conversations scalable
Event may be downloading and eBook
Break the rules:Experiment with fake FWD: and Re: Use the word FreeWrite a longer subject line
Use social media to grow your email listUse email to grow your social media followersUse email to extend your reach and get message through social channels
Sent, Open, Bounce and Click numbers are important, but don’t tell you the whole story