Simplicity, recognition, and purpose are key principles for an effective logo. Simple logos that are unique and meaningful are easier for people to remember and identify the brand. Logos like Coca Cola and Nike are easily recognized worldwide because their designs are simple yet distinctive. An effective logo clearly communicates a company's core message and allows customers to identify with the brand through graphical elements and color. Choosing colors for the logo should correlate to the company's profile. A logo plays an important role in marketing, advertising, and building a company's brand image.

1. Best Logo’ing tips
If we ask a name of the company to a school going kids by simply showing the company’s logo they will
answer it conveniently but they would find it difficult to recognize their National Emblem, this is the -
impact of Logo’s on consumers. The core purpose of a logo is to clearly draw a sketch of a business & it
is the ultimate raising pitch to your probable clients and business allies.
The logos of the companies like Coca Cola, Mercedes, Nike can be recognized easily worldwide. The
design of their Logo is actually simple and unique with depth meaning in It. Some small companies often
ignore Logo. They come up with some design, spending some hours on Photoshop, which is the reason
for the failure. Do some research work, think a design which will correlate with the company’s profile.
Produce something unique, meaningful, a catalyst for the marketing & Advertising.
Some of these following things should be considered in making an effective Logo.
Simplicity: Simple images are easier to remember. A complicated logo will make it hard to deliver the
Company’s objective and you will also fail to engage with your audience.
Recognition: People have become more Brand conscious, people buy things on the status of the brand
& through logos people identify the brand. The Logo appears on Company’
Purpose: Million things lie within that logo, through color and other graphical features it provides
essential information about a company that allows customers to identify with the company's core
brand.
Color: Selecting color is bit tricky, it has to be catchy & should correlate to the company ‘s profile. Make
experiments, take surveys from customers.
Marketing & Business: Logo on Company’s website, Stationary, Business Cards and for other advertising
purposes plays a crucial role in making business to the company.
Mistakes: Small business company often neglects the importance of logo & they stress more on
marketing where logo itself plays as a marketer.
Once you have done with your logo, you have to do a registration from trademark infringement. Place
your logo nicely next to your business name & do promotion which will help you to build the brand
image.