Keanan Adams Media Studies

1. QUESTION 4
Who would be the audience for your media product?
How did you attract/address your audience?

2. What are the demographics of your
target audience?
• Age - 15 to 30
• Gender - Primary audience is male
• Social class - C2, D, E
• Ethnicity - Main audience is black

3. How did the genre of your music
magazine attract them?
Teenagers, around the age of 15, will start listening to RnB. It is
at this age they will start to understand and enjoy the content.
This because usually the content/lyrics in this genre are very
mature. Males will enjoy RnB more with the lyrics as well, the
content is usually from a males perspective or on interests of
males.
The content of the songs sometimes suggest a poor upbringing in
lower classes, hence why I have chosen these classes.
This is similar for the main ethnicity I selected. The singers are
mainly black, therefore will use certain language that,
stereotypically, black people use.

4. What images did you take, use and then edit to
attract your target audience?

5. What images did you take, use and then edit
to attract your target audience?
• As the audience are aspirers, their personal status is very
important, they would desire wants fashionable products, that
boosts their image, especially with designer brands. I use this
with my models costume, he is wearing an expensive Adidas
jacket that makes him look successful. Bling is used in my
photos, as well as money, to show off wealth and
successfulness too.
• I edited the background of my final used picture to make it
black and white. By doing this, it makes my artist stand out
even more. This has the indexical sign that he stands out from
other basic things in the world, that he is special and that there
is a reason behind it

6. How did your choice of models
conform/subvert stereotypes of the music
genre that you chose?
• My RnB artist who, as mentioned before, is of the black
ethnicity. Black males are predominantly the main
demographic for RnB. I believe this is because of the
upbringing that black youths are open too in America.
Gangs, violence amongst other things, have molded many
of the RnB artists of today, which is mentioned in many
of their songs.

7. How do your cover lines attract
your audience?
• I use popular RnB artists names for my over lines to
attract readers that are already interested or fans of the
artist. I use very little information, or hooks, to engage
the reader to read on inside the magazine/buy the
magazine. I also ask a question or an enigma as such to
entice the reader to think about themselves, thus making
them buy the magazine to read on. The use of the word
‘sidechick’ shows what sort of formality that is going on
with the magazine.