Who is LoDo Web? This brief presentation will go over who LoDo Web is and how we operate. This will go over specific details of how a business like this operates on the web and what we do to help SMBs. If you need more information please contact info@lodoweb.com as this presentation is not stand alone. Contact info@lodoweb.com for more information

1. How to generate more internal referrals
and promote a positive ROI with your
web presence

2. A Bit About Me
• I Started Marketing in 2006
• Graduated from Loyola with Biology/Psychology
• During College…

3. College

4. Started CPA Marketing
• Marketing Requires you to build Landing Pages

7. QUICK TIP
Mobile vs Non Mobile

8. Small Businesses
• Want More Sales
• Need More Leads

9. The Process

10. The Process
Discovery
Design
Development
Troubleshoot
Launch
Maintain

11. Quiz Time

12. Why I’m Different

13. Why I’m Different
• Use psychological conversion voodoo magic
• Started with Marketing, not development
• Start with your end in mind and ROI Centric
• Open Source CMS
• SEO In Mind

14. Cost Breakdown
• Typical Websites range from 2-10 K depending on
functionality
• Sit down and identify Needs

16. Cheaping Out on Your
Website
• Poor development
• Poor functionality
• Poor code
• Lots of maintenance
• Pay developer to update/operate

17. SEO Strategy

18. SEO Strategy

19. On Page vs Off Page
On Page SEO
In Your Control
Architecture
Hierarchy
Content
Off Page SEO
Largely Out of Control
Social
Location
Authority

20. Top Things To Know
About Website
• Hire a Good Developer
• Build on WordPress
• Build Great Content
• Minimize Plugin Usage
• Be helpful
• Don’t Reinvent the wheel

21. Examples

22. Examples