This document provides information about a digital marketing course offered in Nashik, India. It summarizes the course content, benefits, and modules. The 12 modules cover key areas of digital marketing including SEO, social media marketing, lead generation, email marketing, Google tools, blogging, media buying, Google AdWords, analytics, and an SEO audit. The course aims to educate people about digital marketing and help grow businesses by teaching strategies to attract customers online.

1. DMC
( Digital Marketing
Course)
Nashik
Digital Marketing
Course
“Certified Course”
Batches 12th June 2017

2. About Us
• Mission : To Make Nashik Digital
• Goal : 1.To Educate People about Digital
Marketing
2.Grow Business of Our Valued
Customer
• Vision : Educate the Aspiring candidates
and create Awareness amongst them that
how they can grow through Digital
Marketing
As a part we take each Aspiring
Candidate to make him know the very best
of the Digital marketing so as to use the way
it is designed.

3. Market Problem & Need
• Traditional marketing is much slower than
digital
• Maximum reach to the customers
• Target the right customer you want
• Digital Marketing is Cost effective than
Traditional
• Lead generated are more through digital
presence.
• You can have more revenue point
• Digital marketing is better as 90%
customers are mobile user

4. Who Can Do The Course
Can Do These Course
• Undergraduates
• Graduates
• Post Graduates
• Working Professional
• Business Owners
• Self Employed
• Anyone who wants to
Enhance their Digital
Marketing Skills
What You Will Get
• You can Start your Own
Business
• You can grow your
Existing Business
• Many job opportunities
in Digital Marketing Field
• You can also work as
free Lancer.
• This program will add a
certified training
program in your resume.

5. The Top 12 Modules
of Digital Marketing
1.SEO – Search Engine Optimization
IMPORTANCE OF INTERNET MARKETING
•Types of Internet Marketing Methods
•How the search engine works ?
•Using Search Operators
•Google Search Engine Architecture
•Search Engine Algorithms
•Google Algorithm Updates
•Page Rank Technology
•Panda Update and its Importance
ON-PAGE OPTIMIZATION (ONSITE)
•Basics of Website Designing /
Development
•Usability and User Experience in
Website
•Onsite Optimization Basics
•HTML Basics for SEO
•Importance of Domain Names
•Website Structure and Navigation
Menu Optimization
•HTML Validation using W3C
•Coding Best Practices
•Filename Optimization
•Title Tag Optimization
•Meta Tags Optimization
•Headers Optimization
•SEO Content Writing
•Page Speed Optimization Tool
•Anchor Links Optimization
•Internal Link Statergy
OFF-PAGE OPTIMIZATION
(OFFSITE)
•Introduction to Offsite Optimization
•Submission to search engines
•Linking Building Methodology
•Types of Linking Methods
•Free Links / Paid Links
•Directory Submissions for SEO
•Social Bookmarking
•Local Business Listing (Local SEO)
•Classifieds Posting
•Forum Signatures and Commenting
•Using Blogs for SEO
•Blog Commenting
•Press Release Submission
•Article Submissions
•Video Submissions
•Social Media Optimizatization
Techniques (Basics)
•Tracking the Links and Page Rank

6. IMAGE TAG OPTIMIZATION
•Footer Optimization
•Creating an HTML and XML sitemaps
•URL Rewriting Techniques (301, 302)
•Robot.txt File
•Google SEO Guidelines
KEYWORDS RESEARCH AND
ANALYSIS
•Introduction to Keyword Research
•Business Analysis
•Types of Keywords
•Keyword Research Methodology
•Keywords Analysis Tools
•Competition Analysis
•Preparing a Keyword List for
Project
LINK BUILDING
•An essential part of any successful SEO
strategy, let’s build your internal link profile to
add significance to your page keywords listed
within search engines.

7. DEFINITION OF SOCIAL MEDIA
OPTIMIZATION
•Types of social media
•Key terms to understand
•How Social Media influences
audience & Google.
•Developing unique content.
•Integrating social media into your
website and blogs
•How to choose right social media for
your business/brand.
2.Social Media Optimization
& Marketing
MARKETING ON FACEBOOK
•Using twitter for business /brands
•FACEBOOK Marketing
•Creating facebook pages
•How to promote facebook pages
•How to advertise on facebook(ppc)
•Creating FAN-Page for Business
•How to boost post. Setting up
Campaigns
•Targetting the Right Audience
•In-page Analytics / Analytics
MARKETING ON TWITTER
Twitter is an information network made
up of 140-character messages called
Tweets. It’s an easy way to discover
the latest news related to subjects you
care about.
•How to increase your Followers
•Find and follow others
•Connecting your mobile
•BUILD A VOICE: Retweet, reply, react
•MENTION: Include others in your
content
•GET FANCY: Explore advanced
features
•Successfully marketing Campaigns
on Twitter
•Followers Target, Lucky Hashtag,
Retweet To Win
•Hashtag & Link Tweeting,
•Promoted Account, and Promoted
Tweets
MARKETING ON LINKEDIN
•How to create Company pages
•Importance of Linkedin Groups
•Linkedin Ad’s
•How to Advertised & run Campaigns
on Linkedin
•Linkedin Premium features – Sales
Navigators
MARKETING ON SLIDESHARE
•Set up your business account on
Slideshare
•Create slide that reflect your business
•Engage with your audience
•Promote Slides to share and
Download

8. INSTAGRAM MARKETING
•Promote your business on Instagram
•How to use Instagram for promotions
•Setting up your business profile
•Posting videos & pics on Instagram to
build followers
•Instagram Marketing Tips
GOOGLE PLUS
•Creating Business Page
•Manage settings & admin for Google+
Page
•Learn Marketing tools for online
marketers
•Get followers on Google+
•Learn to use Google Hangouts
YOU TUBE MARKETING
•Using YouTube – Marketing
•How to Manage, Promote & Advertise
on Youtube
•YouTube Channel
•YouTube Creator Studio
•YouTube Upload
•YouTubeAnalytics
•YouTube Editor
•YouTubeSEO
•YouTube Ads
•Create Successful YouTube
Marketing Campaigns
•YouTube as an affiliate, how to
monetize
GOOGLE BUSINESS
• Registering on Google Business
• Setting your business map location
• Letter from google to verify the
business

9. 3.Lead Generation
• How To Create Your ‘Bribe’ Offer
• How To Create A High Converting Landing Page
• Joining Give Away Events
• Adding Your Offer To Other People’s Thank You Page
• Ad Swaps – from third party sites
• How To Optimize Your Lead Generation
4.EMAIL MARKETING
BEST EMAIL MARKETING PRACTICES
•Learn to attract the defined target audiences and establish
their information needs. Learn How to use bulk emails..etc.
EMAIL MARKETING CAMPAIGNS
•Design, build and create an email template for communication
with your audience as well manage your email marketing
campaign to get leads.
EMAIL TEMPLATE DESIGN
•Learn to use designs and solutions to improve email success.
Training will help you bring your message to life and increase
your target audience engagement with your brand.

10. •Adding a Site and Verification Process
•Configuration / Settings
•Geographic Settings
•URL Parameters
•Site Links / Health
•Crawl Errors / Crawl Stats
•Google Fetch
•Blocking the Crawler and blocked pages
•Traffic
•Search Queries
•Links to Site / Internal Links
•Optimization / Sitemaps
•Remove URLS from index
•HTML Suggestions
•Content Keywords
5.GOOGLE WEBMASTERS TOOLS
• Steps to Blog Marketing Success
• Customize your Blog – Be Professional
• Posting – Getting the word out
• Create your Blog – Focus on your Business Details
• Create the about page – So people may trust you
• Marketing tools – Using them
6.BLOGGING

11. 7.MEDIA BUYING & SELLING
WHAT IS MEDIA BUYING ?
Media Buying is the business of purchasing advertising
space and time on WEB, TV, radio or other digital
media to run ads and reach customers. It helps
businesses to get targeted traffic on their website.
SETTING UP MEDIA BUYING
Setting up your own Media Buying Campaign is easy.
You can go for a direct media buying strategy with
particular website owners related to your niche to get
huge traffic from other webpages.
•What is Media Buying/Banner Advertising all about?
•Why should you definitely use Media Buying for your
business?
•Understanding your or your client’s business
•Understanding your Target Audience
•Finding Websites to advertise
•Concept of Media buying, planning and selling
•Importance of Landing page for Advertisement
•Tracking your Ad Campaigns
•Analyzing your Results
•Media Buying Case Studies.
•Media Buying for Internet Marketers – Making Money
Online.

12. • Google Adwords “Hands On” Training
• Introduction to Google AdWords and Pay-Per-Click (PPC)
Advertising
• Hands-on practice – Setting up a Google AdWords Campaign
• Hands-on practice – Using Google Keyword Planner
• Hands-on practice – Competitor & Search Term Analysis
• Hands-on practice – Writing High-Performing Ads
• Advanced Strategies – How to Use Conversion Tracking, Re-
targeting, Ad Scheduling etc
• Real World Case Studies
8.

13. 1.See your most important analytics data first.
2. Find out which online campaigns bring the most traffic and
conversions.
3. Determine where your best visitors are located.
4. Learn what people are searching for on your site.
5. Visualize what people click on the most.
6. Identify your worst performing pages.
7. Discover if you need a mobile site.
• Learning the use of adsense account
• Connecting Your adsense account to multiple accounts
• Creating multiple ads
• Measuring your profits on various ads you run
• Video ads
9.
10.

14. 11.DIGITAL
STRATEGIES
12.SEO AUDIT
REPORT
• What Is Seo Audit
• Seo Audit Of a full Website
• Report Generation
• Analysis Of Audit
• Feedback Of Audit Report
• Changes After Doing Audit

15. Digital
Thank You!!!
YSLDigiTech Digital Marketing Agency & Software
Company Nasik
Register Today to Get Full Advantage of
Course
Join Now!!!
Call 7020325850
Batch 12th June 2017