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Here's my presentation which I gave at the CIDM Content Management Strategies Conference in Chicago on 21st April 2015
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Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners.
Juliet Richardson
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In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Monthly Social Media News Update May 2024
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Email Marketing Master Class - Chris Ferris
Email Marketing Master Class - Chris FerrisDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closerRecently uploaded (20)
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
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Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
10 Videos Any Business Can Make Right Now! - Shelly Nathan
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15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
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DMF Portfolio Piece Smart Goals - Artist Management.docx
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
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Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Next Generation Training
- 1. CONTENT MANAGEMENT STRATEGIES APRIL 2015 - CHICAGO NEXT GENERATION TRAINING
- 6. datareuse
- 12. anyplatform anydevice anycontent the right information, at the right time, to the right people
- 14. WEARABLES2.0
- 16. WEARABLES2.0
- 17. thankyou www.slideshare.net/thesaundi THIS PRESENTATION IS PUBLISHED WITH A CREATIVE COMMONS ATTRIBUTION-NONCOMMERCIAL-SHAREALIKE LICENSE You are free to share, copy, distribute and transmit this work and you are free to remix and adapt this work on condition that you attribute the work and distribute the resulting work using the same or similar license.Thank you for more information about our stuff please get in touch IMAGE CREDITS: Product images were taken from vendor websites. the rest were screenshots or my own pictures LIVE LONG & PROSPER www.flatironssolutions.com