Loco For Local SEO, Beaverton Presentation

Emprisemedia.com emprisemedia @emprisemedia

Loco For Local SEO

About Emprise Media
• Started in 2010
• Small Business Marketing Agency
– Websites
– Search Engine Optimization
– Social Media Marketing


Why Your Crazy Not To Use Local
• 61% of searches on smartphones are conduct
with local businesses online (comScore)
• Local Searches By Mobile are Expected to
Exceed Desktop By 2016 (comScore)
• Over 70% of local searches purchased the
product after search (comScore)
• 20% of Desktop Searches have local intent.
(Google)


Goals
• Customers To Find Your Business Online
• Visit Your Site
• Buy Your Product
• They Like It
• They Do It Again


Intent of Search

What are my customers looking for?
• Make a list based on knowledge
• What is your competition using (Visit their
website)
• Use a keyword tool
– Google keyword estimator (free)
– Example (Realtor, Real Estate Agent)


Building Trust
• Google Is looking for Trust
– Domain Related Trust (Emails, address on website,
phone, etc.)
– Citations (Directories & Business Listings)
– Reviews
– Links (points to your domain as legitimate)


Claiming Your Business
• Finding Your Business Online
• Accurate Information
• Photos & Videos
http://maps.google.com/help/maps/business
photos/
• Listings & Citations
• Reviews and Reputation
• Social Elements

Find Your Business
• Google for Your Business By Name
• New Businesses Can Be Added
– https://www.google.com/services/

Claiming Your Business


Building Trust - Accurate Information
• Accurate Name, Address and Phone Number
• Email With Domain Name (Establishing
Authority or Trust)
– service@your business.com, info@your biz.com
• Business Description without keyword stuffing
• Complete Listing of Categories

Building Trust - Links & Citations
• Links & Citations are your two most important
factors
• Places to Get these from
– Newspapers
– Directories
– Chambers & BBB
– Educational Sites
– Associations


Building Trust With Directories
• Business Directories
• Places to Add Your Business
– Bing, Yahoo, Yelp, YP.com, SuperPages, LocalEze
Insider Pages, Hot Frog, City Search, etc...
• Keep Your listing information in description
the same.
• Getlisted.org (resource to see if you are
getting you information in the right places)


Tools to Find Links to Build Trust
• SEOMOZ.org Open Site Explorer (free or paid)
• Whitespark.ca (paid)
• Google Alerts (free)
• Searches (Keywords + Related Term –Keyword
– Vinyl –Records (free)
• LinkDiagnosis.com ( Firefox Plugin) (free)
• FollowerWonk (free)
– Finding people you can contact to get a link to your
site.


Building Trust - Reviews
• Ask For Reviews
– How to Get Them: Link from your website, email, post
cards, point of sale, receipts
– Benefits your business because they sell for you
• Velocity Of Reviews (How often reviews are made
can make an impact on local search)
• Negative Reviews
– Reply to the reviewer
– Make sure you reply when you aren’t mad
– Ask someone else to review your comment before you
send it


Building Trust Sells


Location Effects Listing


SEO On Your Website
• Create Content (Builds Authority)
• Technical Issues


Ideas To Help Build Content
• Create Fresh Relevant Content with Location
Specific Information
– Keeping a Blog
– Add Services/Products
– Locations
– Social
– Reviews
– News
– Share Images
– Videos


Technical Site Factors
• URLs (your-website.com/keywords)
• Title Tags & Meta Description
• H1 Tags <h1> </h1>
• Duplicate Content (resolve)
• Micro Format Address (Schema)
• Content with Keywords ( Goes Back to Research)
• Site Map (XML site map search for xml generator)
– Include in root domain /sitemap.xml
• Webmaster Tools (free information to help know
if there are technical issues)

URL Builds Trust

Local SEO

Organic SEO

Title Tag


Trust Issues?

H1 Tag


Schema/ Micro Formatting
• Schema.org
• Micro Formatting of information
• Provides Rich Information about information
that may not otherwise be described to the
search engines
• Events, Products, People, Reviews, and others


How to Micro Format Address
<div itemscope itemtype="http://schema.org/LocalBusiness">
<h1><span itemprop="name">Emprise Media</span></h1>
<span itemprop="description"> A Beaverton SEO COmpany</span>
<div itemprop="address" itemscope
itemtype="http://schema.org/PostalAddress">
<span itemprop="streetAddress">17990 NW Fieldstone Dr.</span>
<span itemprop="addressLocality">Beaverton</span>,
<span itemprop="addressRegion">OR</span>
</div>
Phone: <span itemprop="telephone">503-705-0273</span>
</div>


Social Media
• 2011 63% of People said more likely to buy if they have a
social presence (comScore)
• Social Profile Optimization
– Twitter
• Include Location, engage community
– Facebook
• Claim Your Listing, regular updates
– Linkedin
• Optimize Links to Site & Create Company
– Google+
• We claimed this now just engage people
– Foursquare
– Gowalla


Analyzing Data
• Google Analytics (free)
• Webmaster Tools (free)
• Google Places (free)
• Social Links (Bit.ly or some other service)
– Review the dats


H1 Tag <h1></h1>
(think of this as your
Main point)
Image File Naming
Keyword.jpg
Rich Snippets (schema)
Address
Include Anchor Text
(links that have keywords)


Improve Title Tags
Include a Meta Description (Call to Action,
think why someone should click)
Keyword Urls (keywords related to service/products)


Happy Customers!
Happy Customers
• Goal in Having a search
engine website is to get
customers to your website
who
– Bought
– Liked It
– Reviewed It
– And Did It Again


Thank You!

Derek Hanson
503-705-0273
Emprise Media
@dereklive
derekhansonpdx


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