Webinar from #CCSeries: The future of mobile retail is already here. Get a glimpse of how once-simple mobile apps have now become platforms of their own, making way for entirely new retail and ecommerce channels. We’ll look at forward-thinking use cases within platforms such as Facebook Messenger, LINE, Pinterest, WeChat, Twitter and even look ahead to new on-demand trends with newcomers such as Uber and Operator.

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Retail-on-Demand: The Impending
Disruption of Ecommerce
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Retail Touchpoints: @RTouchPoints
Bronto Software: @Bronto
Matt Davis: @mattrdavis
Debbie Hauss: @dhauss

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About Retail TouchPoints
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Panelists
Matt Davis
Product Manager
Bronto Software
MODERATOR:
Debbie Hauss
Editor-in-Chief, Retail TouchPoints
@mattrdavis
Matt.davis@bronto.com

6. Agenda
Seeds of Disruption
• Facebook
• Pinterest
• WeChat
• Twitter
Retail-on-Demand
• Postmates
• Uber
• Amazon
• Operator
Key Takeaways

7. Facebook Commerce

8. Facebook Commerce
• 600 million users on Messenger Platform
• Integrated apps
• Content insertion
• Installation
• Discovery

9. Businesses on Messenger
• Chat directly with businesses
• Ask free form questions
• Receive direct updates on news, products,
etc.
• Order details
• Receipts
• Order updates
• Chat moving to the center of brand
interaction

11. Buyable Pins

12. 93% of pinners use Pinterest to
plan purchases.
87% have bought something
because of Pinterest.
- MillwardBrown Digital, 2015

13. Buyable Pins
• Pins that allow users to find your business and buy
specific items from within the Pinterest app
• Apple Pay compatible
• Requires approval from Pinterest
• Merchants keep 100% of revenue
• Supported on multiple platforms:
• Demandware
• Shopify
• Bigcommerce
• Magento
• IBM Commerce

14. How it Works
1. Merchant gets approved for buyable pins
2. For merchant-selected items, pinners will see
pins with a “Buy It” button that links back to
merchant’s store
3. Pinner chooses to buy a product, order details
and payment information are sent to the
merchant for processing

15. WeChat Shop

16. WeChat Shop
• Businesses of all sizes can create branded stores
within the WeChat Platform
• Payments handled via WeChat’s payments
platform (based on Tenpay)
• Web-based merchant dashboard to design, build
presence and track orders, KPIs
• Xiaomi sold 150,000 smartphones in 10 minutes
(2013)

19. Twitter Commerce

20. Twitter Commerce
• ‘Buy’ buttons
• Similar behavior to Buyable Pins
• Twitter sales channel is added through commerce
platform (ex: Shopify)
• Any product ever Tweeted from your online store
will automatically include a buy button
• Shoppers can buy and checkout without leaving
Twitter
• Great for engaged followers, Twitter-only promos,
sales
• Measurable and trackable orders via ecommerce
platform

23. Postmates

24. Postmates
• On-demand delivery platform
• Enables anyone in a city to get virtually
any product within an hour
• Connects consumers with local
Postmate courier network (bike + auto)
• Utilizes GPS to determine locations and
local inventories of products
• The “Anti-Amazon”
• Open API - not limited to ecommerce
platforms. Can integrate with apps, etc.
• Operates in 100+ cities

26. UberRUSH

27. UberRUSH
• Leverages Uber’s driver network for auto,
bike and on-foot product deliveries for your
business to your customers
• Courier-as-a-Service
• Can also pinpoint user’s location on a map
for quick package pick-ups, then delivered
to specified location
• Doesn’t handle the product transactions
• Great for food, personal belongings left
behind, random accessories

29. UberRUSH for Retailers
• Merchant platform
• Businesses can summon their own delivery fleets
• Customers can opt for RUSH delivery from an online
store after making a purchase
• Realtime tracking links sent via SMS
• Businesses pay per delivery (usually $5-$7) - up to
the merchant to pay this or add it to the total
consumer price
• Shopify, Clover, delivery.com, Bigcommerce,
ChowNow integrations (more coming)
• Currently available in Chicago, NYC, San Francisco

30. Amazon Prime NOW

31. Prime NOW
• Independent mobile app. Prime members only
• Now in over 20 cities
• Free 2-hour deliveries
• $7.99 fee for 1-hour delivery + optional (but
expected) tip
• Catalog of 15,000 - 40,000 items (depending
on city)
• Amazon owns the system end-to-end
• Become Amazon Prime retailer or integrate
with third-party rush delivery service?

33. Operator

34. Operator
• Connects consumers via mobile
chat to experts who help them find
what they want, when they want it
• A different kind of SaaS - “Shopping
as a Service”
• Started by Uber co-founder
• Search, chat, buy, deliver all in one
app
• Leverages Apple Pay, UberRUSH
• For customers that don't know
exactly what they want

37. Key Takeaways
1. “Traditional" ecommerce is going to be drastically disrupted over the next
5 years.
2. Apps are the new platforms (with their own apps and integrations).
3. Online stores, social media pages are no longer the front doors for online
buyers.
4. Consumers will shift to the channel with the least friction within their digital
habitat.
5. Instant delivery will become the new 2-day shipping option. How will you
embrace it?

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@mattrdavis
Matt.davis@bronto.com
Q&A // Panelists
Matt Davis
Product Manager
Bronto Software
MODERATOR:
Debbie Hauss
Editor-in-Chief, Retail TouchPoints

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