This document provides an overview of developing enterprise ecommerce solutions using the hybris platform. It discusses what ecommerce is, possible implementation approaches including using an enterprise software solution like hybris. It then summarizes key hybris features like its commerce accelerator, mobile capabilities, and integration with other systems. The document ends by outlining some of the steps involved in hybris implementation projects including onboarding, development, and extending the platform for client-specific requirements.

1. Developing enterprise
ecommerce solutions using
hybris
Dražen Nikolić
CodeCamp Iasi, Romania
May 2014

2. What ecommerce is?
• web shops
• products
• categories
• online payment
• shipment and delivery

3. What ecommerce really is?

4. What ecommerce really is?
THEN NOW

5. What ecommerce really is?
THEN NOW

6. What ecommerce really is?
B2B

7. Possible implementation approaches
• everything from scratch
• use some tools (shopping cart) and
implement everything else
• OR…

8. Possible implementation approaches
• use an enterprise software solution
(and put main focus on implementing client specific features)

9. Time to Market
Very important thing

10. Ecommerce solutions on the market

11. www.hybris.com
@hybris_software
hybris Commerce Suite

12. GLOBALENTERPRISES
DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO
DIGITAL MANUFACTURING RETAIL WHOLESALE TELCO
SME
hybris Customers

13. hybris Partner Levels
Solution providers

14. hybris Technical Stack

15. Front-end interface Spring MVC REST Web service APIJSF Frontend .net,Flash,PHP,etc.
Functionality /
Modules
OmniCommerce ConnectTM
Content Order
Management
Cross Channel
Commerce
Channels
Call Center MarketplacesMobile POSPrint SocialWCMS
hybris
B2C Commerce
hybris
B2B Commerce
hybris PCM
Back-office UIs
hybris
Management
Console (hmc)
hybris
Cockpits
Multichannel
Product
CMS
Customer Service
Print
Report
Import
Administration
Platform
Persistence
Internationalization
Caching
Import / Export
Security
Search
Platform
Functionality
Clustering
…
Application server
Database
hybris Architecture

16. hybris Features

17. hybris Commerce Accelerator

18. hybris B2B Commerce Accelerator

19. hybris Mobile Optimized Websites

20. hybris Mobile iOS and Android Mobile App SDK

21. Point of Sale (POS) Integration

22. hybris InStore

23. hybris Product Content Management (PCM)

24. EDIT PRODUCT
ATTRIBUTES
BROWSE CATALOGS
AND NAVIGATE
PRODUCT CONTENT
hybris Product Cockpit

25. hybris Order Management Services (OMS)

26. hybris WCMS

27. Commerce Advanced Search and Marchandising

28. SEE/EDIT CUSTOMER
ACCOUNT DETAILS
hybris Customer Service / Account Management

29. PICK UP CUSTOMER
CART & ADAPT ORDERS
hybris Customer Service / Cart Management

30. hybris Print

31. hybris Projects Implementation

32. Onboarding process @ youngculture

33. Onboarding process @ youngculture

34. Starting with development

35. Building the platform

36. Running hybris

37. Initializing the system

38. B2C Commerce Accelerator - Apparel store

39. B2C Commerce Accelerator – Electronic store

40. How do you proceed from this point?
• Create new hybris extension
• Analyze project requirements
• Define data model
• Extend JSP pages, WCMS components,
SOLR configurations to support new attributes
• Apply the front end layout design
• Integration to payment provider
• Integration to ERP system
• Specific client requirements (top products carousels, loyalty
program, email reporting, specific price calculations etc.)

41. Product, Category, Catalog version

42. Defining data model
<itemtypes>
<itemtype code="Stadium" generate="true" autocreate="true">
<deployment table=“Brasil2014Stadium" typecode="10123" />
<attributes>
<attribute qualifier="code" type="java.lang.String" >
<persistence type="property"/>
<modifiers optional="false" unique="true"/>
</attribute>
<attribute qualifier="capacity" type="java.lang.Integer">
<description>Capacity</description>
<persistence type="property" />
</attribute>
</attributes>
</itemtype>
</itemtypes>

43. Populating the data model
INSERT_UPDATE Stadium ; code[unique=true] ; capacity
; Arena_Corinthians ; 68034
; Dunes_Arena ; 45000
UPDATE Match ; id[unique=true] ; group ; stadium(code)
; 1 ; wc2014:A ; Arena_Corinthians
; 2 ; wc2014:A ; Arena_Corinthians
; 3 ; wc2014:B ; Dunes_Arena
; 4 ; wc2014:B ; Dunes_Arena
$START_USERRIGHTS
Type ; UID ; Target ; read; change; create
UserGroup ; fifa_admins ; ; ; ;
; ; Stadium ; + ; + ; +
$END_USERRIGHTS

44. … and this is only scratching the surface
for more info visit www.hybris.com

45. Questions?

47. Thank you!
Dražen Nikolić
E-Commerce Team Manager
d.nikolic@youngculture.com
www.youngculture.com
@drazennis
Disclaimer: Most of the material and figures originate from http://wiki.hybris.com

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