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Basic Social Media Strategy for BNI NWA Network Builders

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Basic Social Media Strategy for BNI NWA Network Builders

  1. 1. collin@bluezoocreative.com Twitter.com/ccondray 6/6/2013
  2. 2. Listen 2  Google your name, industry, competitors, and products  Search Facebook and Twitter.com  Dedicated software
  3. 3. Listen 3  What are your customers saying about you?  Is it good or bad?  Is there anyone already passionate about your brand or industry?
  4. 4. People 4  What are your customers ready for?  Make sure your target audience is ready for what you throw at them.
  5. 5. Objectives 5  What are your goals?  Talking/broadcasting – spread your message.  Make an existing digital marketing initiative (banner/search ads) more interactive.
  6. 6. Objectives  What are your goals?  Establishing credibility 6
  7. 7. Objectives 7  What are your goals?  Listening – better understand your customers.  Get insights from your customers to help make marketing and product development decisions.
  8. 8. Objectives 8  What are your goals?  Supporting – help your customers support each other.  Effective for companies that have high support costs or to connect with cohesive groups that already exist.
  9. 9. Strategy 9  What change do you want your customers to make?  Carry messages to others  Engage more with your organization.
  10. 10. Technology 10  What social media tools should you use or build?
  11. 11. Measure – Soft Metrics 11  Number of followers on social media networks  Number of posts, comments, Tweets, etc .  Key influencers, who already have a following that is talking about you  Share of conversation
  12. 12. Measure 12  What are they saying?  Are they saying good or bad things about you? Are the good comments increasing?  Where is the conversation occurring? (blogs, news sites, forums, social media sites)
  13. 13. Measure – Hard Metric Comparisons  Pay Per Click (PPC) =  Cost Per Click (CPC)  Cost Per 1000 Impressions (CPM)  Get comparison rates from Google or Facebook ads
  14. 14. Measure – Hard Metrics  Google Analytics can help measure web goals  Need to create custom web addresses to share to track in detail.  Easy to do with eCommerce but harder to do with services. 14
  15. 15. Google Analytics Social Reporting Tool  Drop off rates tell you where you losing your visitors 15
  16. 16. Google Analytics Social Reporting Tool  How does social media affect goals  Which networks drive traffic  Where people are discussing your organization 16
  17. 17. collin@bluezoocreative.com Twitter.com/ccondray 6/6/2012

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