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Basic Social Media Strategy for BNI NWA Network Builders


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This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.

Published in: Technology, Business
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Basic Social Media Strategy for BNI NWA Network Builders

  1. 1.
  2. 2. Listen2 Google yourname, industry, competitors,and products Search Facebook Dedicated software
  3. 3. Listen3 What are your customerssaying about you? Is it good or bad? Is there anyone alreadypassionate about yourbrand or industry?
  4. 4. People4 What are your customersready for? Make sure your targetaudience is ready for whatyou throw at them.
  5. 5. Objectives5 What are your goals? Talking/broadcasting –spread your message. Make an existing digitalmarketing initiative(banner/search ads) moreinteractive.
  6. 6. Objectives What are your goals? Establishing credibility6
  7. 7. Objectives7 What are your goals? Listening – betterunderstand your customers. Get insights from yourcustomers to help makemarketing and productdevelopment decisions.
  8. 8. Objectives8 What are your goals? Supporting – help yourcustomers support eachother. Effective for companies thathave high support costs or toconnect with cohesivegroups that already exist.
  9. 9. Strategy9 What change do you wantyour customers to make? Carry messages to others Engage more with yourorganization.
  10. 10. Technology10 What social media toolsshould you use or build?
  11. 11. Measure – Soft Metrics11 Number of followers onsocial media networks Number ofposts, comments, Tweets, etc. Key influencers, who alreadyhave a following that istalking about you Share of conversation
  12. 12. Measure12 What are they saying? Are they saying good or badthings about you? Are the goodcomments increasing? Where is the conversationoccurring? (blogs, newssites, forums, social mediasites)
  13. 13. Measure – HardMetric Comparisons Pay Per Click (PPC) = Cost Per Click (CPC) Cost Per 1000 Impressions(CPM) Get comparison rates fromGoogle or Facebook ads
  14. 14. Measure – Hard Metrics Google Analytics can helpmeasure web goals Need to create custom webaddresses to share to track indetail. Easy to do with eCommercebut harder to do withservices.14
  15. 15. Google AnalyticsSocial Reporting Tool Drop off rates tellyou where youlosing your visitors15
  16. 16. Google AnalyticsSocial Reporting Tool How does social mediaaffect goals Which networks drivetraffic Where people arediscussing yourorganization16
  17. 17.