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Basic Social Media Strategy for BNI NWA Network Builders

Collin Condray
Collin Condray
Collin CondrayDigital Strategist

This presentation was given on June 6, 2013 at the Northwest Arkansas Network Builders BNI chapter. It covers the basic steps small businesses need to consider when creating a social media strategy.

Basic Social Media Strategy for BNI NWA Network Builders

1 of 18
collin@bluezoocreative.com
Twitter.com/ccondray
6/6/2013
Listen
2
 Google your
name, industry, competitors,
and products
 Search Facebook and
Twitter.com
 Dedicated software
Listen
3
 What are your customers
saying about you?
 Is it good or bad?
 Is there anyone already
passionate about your
brand or industry?
People
4
 What are your customers
ready for?
 Make sure your target
audience is ready for what
you throw at them.
Objectives
5
 What are your goals?
 Talking/broadcasting –
spread your message.
 Make an existing digital
marketing initiative
(banner/search ads) more
interactive.
Objectives
 What are your goals?
 Establishing credibility
6
Ad

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