Personal Brand Building with Social Media


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This is the deck that I presented to the Joseph Project on October 27, 2010.

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  • There is something that each one of you does that God has gifted you with.
  • Gregory Ng
    Showcase some one who makes a lot of money or the evolution of dance guy, or the Charlie bit me
  • In Tumblr's favor are the myriad options for posting, including Web, e-mail, iPhone app, phone call, desktop blogging apps, and more. Tumblr also has a certain design flair that isn't evident in Posterous, and certainly has more, and more interesting, themes to choose from. And, some may prefer Tumblr's clear separation of content types and multiple options for text editing.

    In Posterous' favor are its ease of posting via e-mail, and the especially clever auto-uploading and auto-formatting of attached media. If you post strictly audio or video files, your Posterous RSS feed can also act as a podcast feed. These advantages may appeal to users who focus on a lot of media, such as photographers, music bloggers, or podcasters. Posterous still has a fairly spartan design aesthetic, though the developers are working to address that with new themes and Tumblr compatibility. And some users may appreciate not thinking about content type so much as just getting it posted online
  • Personal Brand Building with Social Media

    1. 1. October 27, 2010 Personal Brand Building With Social Media
    2. 2. Overview  What is my personal brand?  Create a social media infrastructure.  Plan and post your content.  Connect with others.  Repeat, repeat, repeat.  Monetize. 2
    3. 3. Excellent Reading  Crush It! by Gary Vaynerchuk   Great “immigrants come to America and make it” story  Very hyper and thinks sleep is overrated 3
    4. 4. What Is Personal Brand Building?  Reputation building  Character  Knowledge  Social media tools make it much easier to make your brand more visible.  Start building it today, even if you have a job.4
    5. 5. What Is My Personal Brand?  There are diversities of gifts, but the same Spirit. There are differences of ministries, but the same Lord. And there are diversities of activities, but it is the same God who works all in all. But the manifestation of the Spirit is given to each one for the profit of all: for to one is given the word of wisdom through the Spirit, to another the word of knowledge through the same Spirit, to another faith by the same Spirit, to another gifts of healings by the same Spirit, to another the working of miracles, to another prophecy, to another discerning of spirits, to another different kinds of tongues, to another the interpretation of tongues. But one and the same Spirit works all these things, distributing to each one individually as He wills. For as5
    6. 6. Why Build Your Own Personal Brand? 6  There is something that each one of you does that God has gifted you with.  Because you enjoy the subject.
    7. 7. Why Build Your Own Personal Brand?  Examples:  Sports  Crafts  Games  Pets 7
    8. 8. Why Build Your Own Personal Brand?  To be more competitive.  Make sure that you really like your subject– people can sense a fake. 8
    9. 9. Total Cost For Personal Brand Building? $10 And a little time 9
    10. 10. Plan Your Content  Make sure you can think of at least 50 awesome things to write about.  Write them down. 10
    11. 11. Name Your Personal Brand  Give it a catchy name  “The No-BS Real Estate Agent”  “The Connoisseur of Cookware”  “Social Media Revolutionary”  Give it a name search engines like  “Real Estate Tips”  “Cookware Reviews” 11
    12. 12. Reserve You Internet Real Estate  Buy your user name- definitely .com, and maybe .tv or .fm  Relatively inexpensive at about $10 per name. 12
    13. 13. Weapons of Choice - Text  Easiest to do.  Lots of free tools to get your content out there.  Search engines like text. 13
    14. 14. Now a Major Motion Picture 14
    15. 15. Weapons of Choice - Audio 15   Founded by Leo Laporte, radio/TV host.  Started off with one show, grew to many.  Various ways to have remote participants.  Video added later.
    16. 16. Weapons of Choice - Video 16
    17. 17. Weapons of Choice - Video 17
    18. 18. Weapons of Choice - Video 18  64,874,932 views  DeVore family were soon made YouTube Partners. This gives YouTube the right to run ads over the videos they post, and in exchange, they are given a share of the revenue.  Earned “low six figures”  They sell "David After Dentist" t-shirts and share a portion of the revenue they earn with dental charities.
    19. 19. Weapons of Choice - Video 19  The technology is in in your hands: $200 flip cam does HD YouTube level video that looks great.  Imperfections makes it real as well.  Most YouTube video is still standard definition. Many cell
    20. 20. Other Ways To Be Creative  Make a presentation about your industry and put it on SlideShare.  Advertise your brand using AdWords and Facebook Social Ads. 20
    21. 21. Simple Social Media Infrastructure  Home Base – The central place you want to interact with people.  Outposts – place where you have a presence and participate and promote yourself.  Passports – where you have profile but don’t take part in the conversation. 21
    22. 22. Pick Your Home Base  Wordpress  Tumblr  Posterous 22
    23. 23. Set Up Outposts/Passports  LinkedIn is the office  Facebook is the home  Twitter is Happy Hour 23
    24. 24. Complete Profiles Fully  Make sure your target keywords are in your profile  Link back to one place, your “home base” that has all the detail about you  Be a real person  Use a picture  Talk about your personal life…a little
    25. 25. Make It Easy To Share  Include a Facebook Connect link, Call-to- Action buttons, Share Functions, or a button that invites people to do business with you in a prominent place on your blog.  Certain plugins can create all of these in one place. 25
    26. 26. Post Consistently  Start using the 50 topics you’ve already written down.  Post at least weekly.  Ask people in the industry what they’d like to know. 26
    27. 27. Don’t Know What To Say?  Find something cool, link to it on your site and comment on it. It could be as simple as adding “This is a great article because ____.” 27
    28. 28. Connecting With Others  Use Twitter search to find as many people as possible talking about your topic, and communicate with them.  Use to find more blogs that are relevant to your subject. 28
    29. 29. Make Connections  Tell everyone what you’re building.  Exploit Strength of Weak Ties.  Crowdsource questions about your niche.  Don’t be afraid to introduce yourself to strangers. 29 ---- Strong Ties ---- Weak Ties
    30. 30. Be Polite  Don’t consistently talk about yourself and not help others.  Don’t randomly approach followers you barely talk to and simply ask for favors.  Don’t spam.  Don’t publicize private conversations. 30
    31. 31. Repeat, Repeat, Repeat Until You Build A Following 31
    32. 32. Monetize  Affiliates such as Amazon  Online advertising using Google Ads  Create your own product such as a downloadable eBook. 32
    33. 33. A Local Example  Started by 4 sports bloggers  Is a topic they are passionate about  Frequent updates to match the athletic schedule  Monetized with a Nike ad.33
    34. 34. Parting Thoughts  There is something you are passionate about that other people are passionate about as well. Connect with them.  Practicing social media skills will put you ahead of the crowd no matter your subject.  Creating a social media infrastructure can be easy and there are plenty of free tools to support you.  Social media is an indirect method of marketing. Sometimes its hard to see concrete results quickly.  Social media is a conversation not broadcast34
    35. 35. Questions?
    36. 36. Collin Condray Thank you!